The legendary all-new Nissan Patrol made its official debut to the world right here in our capital city, Abu Dhabi.
This grand reveal, which was nothing short of spectacular, was attended by H.E. Dr. Sultan Al Jaber, Minister of Industry and Advanced Technology and Managing Director and Group CEO of the Abu Dhabi National Oil Company (ADNOC), our esteemed Chairman, H.E. Masaood Ahmed Al Masaood, and our respected Directors H.E. Tariq Ahmed Al Masaood, Mohammed Rahma Al Masaood, Khalifa Abdulla Al Masaood, and Masaood Rahma Al Masaood, Executive Committee members Ziad Abou Nasr and David Hughes, and senior management colleagues at Al Masaood.
Global Nissan Executives also came together to witness this landmark reveal. The premiere was hosted by Makoto Uchida, President and CEO of Nissan Motor Company, in attendance of Guillaume Cartier Chairperson, Nissan AMIEO; Leon Dorssers, Senior Vice President, Nissan AMIEO Marketing & Sales; and Thierry Sabbagh, Divisional Vice President, President of Nissan Middle East, Nissan Saudi Arabia, INFINITI Middle East.
The premiere, which brought together over 600 guests, including royals, VIPs, global Nissan executives, partners, and media, was also livestreamed to audiences across the globe on broadcast and social media platforms. Spotlighting the Patrol s design evolution, engineering excellence, and groundbreaking innovation, presentations were delivered by Nissan executives, including Alfonso Albaisa, Senior Vice President of Global Design, and Ivan Espinosa, Chief Planning Officer.
Celebrating the Patrol s seven-decade evolution, the event commenced with an immersive journey blending the traditions of Japan with those of the Middle East, featuring a series of captivating performances, including a recital by an Emirati poet, a dance by the renowned Japanese group Fabulous Sisters, and a stunning light display. The performances incorporated 3D mapping which seamlessly merged the desert landscape with the Patrol s adventurous spirit, creating an immersive and visually striking experience for all attendees.
It is highly befitting to choose Abu Dhabi as the center stage where The Icon officially broke ground, considering the deep-rooted connection it has with the community and how it embodies Abu Dhabi s culture, heritage, and the enduring spirit of our city.
Renowned as "The Hero of All Terrains," the Patrol consistently holds the top spot as the number one SUV in the UAE, dominating its segment. This is clearly reflected in the model s sales in Abu Dhabi, which grew by an impressive 58 per cent over the past decade, testifying to both its popularity and our customers trust in Nissan and Al Masaood.
The new edition is set to uphold the formidable legacy of The Icon with remarkable Nissan Intelligent Mobility advancements, creating a driving experience that is intuitive, powerful, and luxurious.
As we welcome the new edition, I am confident the AMA teams behind the brand in Sales, Aftersales, and Parts will be upholding the highest standards of excellence and customer centricity in delivering this new model to the market.