Al Masaood | Abu Dhabi | UAE

Hani El Tannir, CEO of Al Masaood Group Industrial, was recently featured in Gulf Business with an article titled "The Sustainable Way Forward."

For the third year in a row, the Group Procurement team has been awarded the Corporate Ethics Mark from the Chartered Institute of Procurement & Supply (CIPS).

Recognising our commitment to delivering commercial vehicles and reliable solutions, Al Masaood Commercial Vehicles & Equipment (CVE) has been named ‘Best Automobile Company’ at the 2024 Logistics & Transport Awards.

The Aftersales Falcons have once again demonstrated operational excellence by winning Nissan Middle East’s Q1 Fast Track Programme.

ARB Emirates has once again wrapped up a highly successful participation at the Abu Dhabi International Hunting and Equestrian Exhibition (ADIHEX) 2024. 

In this episode, Sofiya Poland, Group Procurement Director at Al Masaood, delves into the critical role of gratitude and joy in successful leadership. 

“Truly understanding the customer. That’s how we create cars that resonate for generations.”

In our efforts to support youth development and encourage active lifestyles in Abu Dhabi, Al Masaood Automobiles Renault has partnered with Manchester Thunder Women’s Netball Team, a six-time Netball Performance League Champion in the UK. 

Al Masaood Commercial Vehicles and Equipment (CVE) has won the UD Trucks GEMBA Challenge 2024, in the MEENA region. This global competition is designed to develop and demonstrate the service excellence of frontline personnel in UD dealerships and workshops worldwide.

ARB Emirates has once again wrapped up a highly successful participation at the Abu Dhabi International Hunting and Equestrian Exhibition (ADIHEX) 2024. 

Recognising our commitment to sustainable energy solutions, Al Masaood Power Division’s SHAMS+—the first UAE-built solar microgrid electric charging solution—has proudly received the Gold award for ‘Best Innovation in Sustainable Technology’ and the Bronze for ‘Best Sustainable Product’ at the prestigious Gulf Sustainability Awards 2024. 

During the recent Logistics and Transportation Forum ‘LNME Connect’ hosted by Logistics News Middle East, I had the pleasure of sharing my insights on the topic “E-Commerce Logistics: The Next Frontier in Speed and Efficiency.”

Together we can make a difference. Wear pink, spread awareness!

Hamdy Hamdani, Manufacturing Director at Al Masaood Commercial Vehicles and Equipment - Manufacturing, was recently featured in PMV Middle East Magazine. 

Celebrated annually on 26 September, World Maritime Day focuses on the crucial importance of maritime safety and security. 

When it comes to preserving our planet, all of us have a big part to play.​

Al Masaood Commercial Vehicles and Equipment (CVE) recently welcomed a delegation from UD Trucks International Sales (UDIS) to our Mussafah M-40 Facility for the first time.

The much-awaited New Renault Arkana has just made its way into Abu Dhabi, and is now available at Al Masaood Automobiles Renault showrooms. The Coupe SUV marks a welcomed addition to Renault’s exciting line up in Abu Dhabi. With its sleek design and robust functionality, this vehicle offers something unique to the Middle Eastern Coupe SUV market. 

Explore Auto Central's amazing offers!

Check out Auto Central's amazing offers!

After six months of dedicated study, Al Masaood proudly celebrated the graduation of its first cohort from the Executive Leadership Program, delivered by the prestigious New York University Abu Dhabi. This is part of the Project LEAP Initiatives that were run by our L&D team.

Following our partnership with New York University Abu Dhabi’s Office of Executive Education, Al Masaood’s first cohort has graduated from the Leadership Development Executive Education program.

Al Masaood’s @arb4x4uae has just concluded another great participation at @adihex 2024 - the Abu Dhabi International Hunting and Equestrian Exhibition, as the Gold Sponsor.

Enjoy the ‘Back-to-School’ season with Al Masaood Tyres, Batteries & Accessories (TBA) Division deals.

To widen our digital reach, Al Masaood Equipment Rental has officially launched its LinkedIn and Instagram pages under the name ‘Al Masaood Equipment Rental’. These platforms will allow us to engage more effectively with our employees, customers, and partners by sharing company updates, showcasing innovative equipment solutions, and highlighting our involvement in key events and community initiatives.

Check out Back-to-School’ Offer - INFINITI

Check out Back-to-School’ Offer - Renault Arkana

To bring more excitement to the ‘Back to School Season’, Al Masaood Automobiles is offering valuable deals on selected Nissan models and services.

We wish you and your families a happy and blessed observance of the Prophet Mohammed’s (Peace Be Upon Him) Birthday – Al Mawlid Al Nabawi.

Bothaina Al Ali, our Group HR Director, was featured in an article on Zahrat Al Khaleej magazine titled: “Insightful Vision and Promising Future: Emirati Women at the Heart of Development”.

Hani El Tannir, CEO of Al Masaood Group Industrial, was recently featured in Utilities Middle East magazine, where he highlights Al Masaood Motor Tech’s key role in the energy sector.

Al Masaood Automobiles Recognised as ‘Largest Nissan Service Centre’ Globally and Certified as ‘Nissan Retail Concept NEXT Facility’

To support aftersales services, Al Masaood Automobiles has partnered with DSV, a global leader in supply chain solutions, to enhance the delivery and distribution of Nissan Genuine Parts across Abu Dhabi, Al Ain, and the Western Region.

As we continually strive to elevate standards across operations, Al Masaood Group Logistics Department has successfully achieved three notable ISO certifications: ISO 9001:2015 for Quality Management, ISO 45001:2018 for Occupational Health and Safety Management, and ISO 14001:2015 for Environmental Management.

Sofiya Poland, Group Procurement Director, was recently featured in the cover story of CIO Look Magazine’s August issue, and has been named as one of the Top 10 Most Influential Leaders in Procurement for 2024.

During our recent participation in the UD Extra Mile Challenge, a global initiative by UD Trucks, Al Masaood Commercial Vehicles and Equipment (CVE) spoke with truck drivers from different companies.

An unforgettable evening celebrating the launch of the All-New Nissan Patrol this week. This iconic SUV, now in its seventh generation, continues to embody the spirit of the Abu Dhabi community.

A new era of power. The All-New Nissan Patrol

The legendary all-new Nissan Patrol made its official debut to the world right here in our capital city, Abu Dhabi.

An icon of sophisticated design, powerful performance, and advanced Nissan Intelligent Mobility features.

Al Masaood Tyres, Batteries & Accessories (TBA) team, is once again recognised by our long-standing partner Bridgestone, with the ‘2024 Tech Award’ for our commitment to technical quality and reliability.

The launch of the All-New Nissan Patrol!

With the intense heat we experience during the summer months in this region, keeping vehicles cool is a priority for many of our us. Nissan, in line with its commitment to leveraging the latest technologies and intelligent mobility systems, is currently trailing an innovative automotive paint designed to address this challenge.

The All-New Nissan Patrol! #PatrolOdyssey

If you haven’t visited ARB Emirates at ADIHEX yet, there’s still time!

The All-New Nissan Patrol takes centre stage, in its exclusive global reveal right here in Abu Dhabi. Watch it live on Tuesday, 3 September 2024, from 8:30 pm onwards, on the following channels:

Discover the segment-leading comfort in the fifth episode of the #FeelPatrol series! Cliodhna Lyons reveals how the #NissanPatrol has evolved into a premium haven over the past 70 years with unmatched comfort, and craftsmanship. Don’t miss the all-new Patrol’s part reveal at the end of the episode and stay tuned as we get closer to the Global Launch of the seventh generation!

To watch the full Episode, visit https://youtu.be/HB0reWa7n2k

Inspiring stories from our Emirati colleagues Al Masaood Group. Discover their role models, advice, and the journeys that have shaped them. Let’s celebrate Emirati Women’s Day and continue to work together to achieve excellence.

Discover the beating heart of the #NissanPatrol in the fourth #FeelPatrol episode. Antonio Lopez shares childhood memories of the legendary Patrol, which shaped the journey to his dream job. See how this iconic SUV evolves, redefining performance on and off the road. Don’t miss the power-packed reveal at the end of the episode!

Al Masaood ARB are now the official Gold Sponsor of the 2024 edition of the Abu Dhabi International Hunting and Equestrian Exhibition (ADIHEX). In its 15th year participation, ARB will be showcasing a vast range of its latest off-roading gear and outdoor accessories.

Marking Emirati Women’s Day with creativity and collaboration.

On Emirati Women’s Day, we celebrate the strength and determination of Emirati women who play a pivotal role in various fields, including energy, local industry, retail, and general maintenance. Their commitment and contributions are not only an inspiration to us but also a fundamental support in achieving our nation’s success and progress. The ability of Emirati women to face challenges and innovate in tough times reflects their profound capability to lead change and uphold human values.

This Emirati Women’s Day, Bothaina Al Ali, Group Director of HR at Al Masaood Group highlights the crucial role of Emirati women in shaping our nation’s future. We take pride in their contributions towards driving progress across the UAE and celebrate their inspiring achievements.

Al Masaood Group recently sponsored The Arctic Challenge, an initiative where the team undertook the task of rowing approximately 1,500km unassisted across the Arctic Ocean with the goal of exploring and addressing the environmental impact of climate change in the Arctic region.

Al Masaood Commercial Vehicles and Equipment (CVE) recently hosted the UD Extra Mile Challenge, a global driver competition by UD Trucks. In the presence of Mourad Hedna, President UD Trucks MEENA, this challenge is dedicated to recognising and celebrating the unsung heroes of our community – the drivers.

Irfan Tansel, CEO of Al Masaood Automobiles, has once again been named among the Top 100 CEOs in the Middle East by Forbes for 2024.⁣

Get ready to witness the evolution of the driving experience in the latest #FeelPatrol episode! Abdulilah Wazni unveils how decades of engineering expertise and cutting-edge technology have contributed to #NissanPatrol’s iconic status. Don’t miss the latest part-by-part reveal of the All-New Patrol at the end of the episode!

Join Ghadeer Ghadban, Group Legal Director at Al Masaood Group, as she discusses the challenges and rewards of balancing a demanding career with motherhood. In this episode, Ghadeer delves into the significance of setting boundaries and carving out time for personal growth and self-care.

Join us as we explore the design evolution of the #NissanPatrol in the second episode of the Feel Patrol series! As the oldest nameplate in Nissan’s line-up, with a legacy of over seven decades, the Patrol has become an icon of prestige. Alfonso Albaisa, Senior Vice President of Global Design at Nissan, shares how the design of the Patrol is in tune with the evolution of a culture, given its profound impact on people’s lives. Catch the latest part-by-part reveal at the end of the episode!

Today, we commemorate the 58th anniversary of the accession of Abu Dhabi’s founding father, the late Sheikh Zayed Bin Sultan Al Nahyan.

His Highness Sheikh Khaled bin Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Chairman of the Abu Dhabi Executive Council, has issued a resolution to restructure the Abu Dhabi Chamber of Commerce and Industry’s Board of Directors.

In a recent feature by Campaign Middle East Magazine, Stephan Davies, General Manager of Customer Experience and Network Development at Al Masaood Automobiles, explained how customer-centricity is not merely a slogan but a deeply embedded philosophy. This approach has significantly contributed to the company's success in achieving service excellence, ensuring memorable, meaningful, and measurable customer experiences.

Join us on a captivating journey in the first episode of the #FeelPatrol series! As we approach the global unveil of the All-New #NissanPatrol, Guillaume Cartier, Chairperson, Nissan AMIEO, celebrates the 70-year evolution of this legendary SUV and the role it has played in people’s lives across the globe. Brace yourself for a thrilling, virtual part-by-part reveal of the All-New Patrol every single week!

Get ready for a reveal that will evoke an entirely new feeling.

Off-roading is an activity that attract not only men, but women as well. Many of our loyal customers and off-road enthusiasts are females, which has allowed us to explore new perspectives. We recently hosted a women-only workshop at our Dubai showroom that brought together over ten passionate female off-roaders.

Join Marwa Kaabour, Marketing & Corporate Communication Director at Al Masaood, as she shares her journey of self-reflection, leading to her book “Marketing & Communications on the Job.”

Al Masaood Group deeply values the declaration of July 18 as 'Union Pledge Day' by His Highness Sheikh Mohammed bin Zayed Al Nahyan, President of the UAE. This day marks a turning point in the history of the country, reinforcing our spirit of national unity and building the fundamental pillars of a prosperous future for our nation.

With the summer being on full swing, and to best upkeep the safety of our customers, Al Masaood Automobiles Nissan has rolled out an attractive offer on its brake services running until 31 August. This offer includes comprehensive maintenance and safety checks on brakes at competitive, reduced prices. It covers brake services on all Nissan car models, including brake pad and disc rotor replacements, as well as a full braking system inspection.

Al Masaood Tyres, Batteries and Accessories (TBA) Division recently held a "Road Safety Campaign 2024" in partnership with Abu Dhabi Police, Abu Dhabi Ports, Emirates Transport, and Abu Dhabi Mobility (previously known as the Integrated Transport Centre), along with our long-standing partner, Bridgestone MEA.

We recently concluded an inclusive work placement initiative in collaboration with The Butterfly Foundation. With a placement within Al Masaood Automobiles, our inclusive Exploration Experience provided young people of determination with a unique opportunity to explore the automotive industry firsthand.

Irfan Tansel, CEO of Al Masaood Automobiles, has been featured in Arabian Business Magazine’s ‘Greatest CEOs of 2024’ list, among leaders shaping the region’s economic landscape, driving growth and innovation.

Al Masaood extends its sincere congratulations to His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum on his appointment as Deputy Prime Minister and Minister of Defence of the UAE, and to His Highness Sheikh Abdullah bin Zayed Al Nahyan on his appointment as Deputy Prime Minister of the UAE, in addition to his role as Minister of Foreign Affairs.

The 2024 Nissan Sunny from Al Masaood Automobiles just got a fantastic review from The National newspaper. In the article, titled “Nissan Sunny 2024 road test: Go-kart handling on UAE’s quintessential city car”, the Nissan Sunny features, technological updates, and overall performance are put under the lens.

Al Masaood Commercial Vehicles and Equipment (CVE) recently hosted the UD Extra Mile Challenge, a global driver competition by UD Trucks. In the presence of Mourad Hedna, President UD Trucks MEENA, this challenge is dedicated to recognising and celebrating the unsung heroes of our community – the drivers.

Join Rasso Bartenschlager, General Manager of Al Masaood Power Division as he takes us through his inspiring work journey, starting in Germany and then moving to the UAE, where he built a successful career and a beautiful marriage.

Customers are at the heart of everything we do at Al Masaood Tyres, Batteries & Accessories (TBA) Division. Their satisfaction and trust drive us to continually improve and deliver the highest quality services.

In our ongoing quest to enhance customer satisfaction and service excellence, we at Al Masaood Automobiles (AMA) have partnered with Tabby, the leading payment solutions provider in the region.

Al Masaood Power Division has launched its official LinkedIn page, now live under the name ‘Al Masaood Power’. This initiative is part of the division’s ongoing efforts to enhance its online presence and strengthen connections with our valued employees and clients.

Highlighting Al Masaood Automobiles’ growth and strong performance, the company has been recognised with the NGI Waypoint Performance Award 2023. Presented jointly by our partners National General Insurance and Waypoint Systems, this award marks a new achievement in AMA’s records.

As the summer heat intensifies, it’s important to follow safety guidelines to protect ourselves, colleagues, and other fellow community members. The Abu Dhabi Public Health Centre (ADPHC) has launched the ‘Safety in Heat’ programme, supported by the Ministry of Labor, to manage heat stress.

In response to the growing demand for high-quality, durable, and convenient outdoor gear, ARB Emirates is now introducing the all-new ARB black camping and touring accessories. Designed by ARB Australia, these products provide comfort and functionality for outdoor enthusiasts.

Al Masaood Commercial Vehicles and Equipment (CVE)’s recent partnership with Dongfeng was featured as a cover story in the June edition of Logistics News Middle East Magazine. The article spotlights CVE’s role as the exclusive distributor of Dongfeng Commercial Vehicles in the UAE market.

Summer is here, and so are Al Masaood Automobiles’ exclusive offers. Running until the end of July, AMA’s special promotion features Nissan’s popular models, including the Patrol, Xterra, and Altima, with exceptional savings and flexible financing options.

Al Masaood Power Division has been awarded with two prestigious awards by the Leroy-Somer team in Dubai

In its sustainability journey, Al Masaood Automobiles strives to continually improve its Integrated Management System (IMS) based on Quality, Health, Safety, Environment, Business Continuity, and Risk Management.

Listen in to our latest podcast with Bachir Gemayel, Sales and Marketing Director of Al Masaood Automobiles, as he reflects on his drive, discipline, and determination honed through athletics. He dives further into how he channeled his physical endurance towards elevating his career and achieving professional goals.

In his exclusive interview with Al Iktissad Wal Aamal magazine, Ahmed Salmeen, Chief Executive Government Affairs, emphasizes the Group's enduring commitment to building strong partnerships with government entities across Abu Dhabi and the UAE. Echoing the principles of Abu Dhabi Economic Vision 2030, Salmeen underscored Al Masaood's dedication to supporting the nation's economic and cultural advancement.

Abu Dhabi Summer Sports (ADSS) 2024 is back! A wide range of activities are available at ADSS from 10 June to 23 August in Abu Dhabi and 1 July to 25 August in Al Ain.

Irfan Tansel, CEO of Al Masaood Automobiles, was recently featured in Gulf Business, where he highlighted key components that drive success in businesses. Tansel emphasized that a company's success heavily relies on its continuous ability to adapt, transform, and innovate.

To better serve our customers, ARB Emirates brings the NACHO Offroad Lights by ARB to the UAE’s off-road and outdoor accessories market. This is a collaborative product between ARB 4x4 and NACHO Offroad Technology to provide our customers with innovative and durable lighting solutions. 

Join Bothaina Al Ali, Group Head of HR, in her podcast episode, as she dives deep into the world of Human Resources.

In recognition of World Oceans Day, celebrated globally on 8 June, Al Masaood Power Division recently hosted Toby Gregory, an adventurer and environmental advocate. In Maritime City - Mina Rashid Office, Dubai, Toby discussed his impactful journey rowing across the Atlantic Ocean to raise awareness about plastic pollution.

As part of the Al Masaood Automobiles’ commitment to the well-being of the community and to supporting Abu Dhabi’s vision of becoming a global hub for sports, Nissan Abu Dhabi is sponsoring the Abu Dhabi Summer Sports (ADSS) activities, organised by Abu Dhabi Sports Council. Running from 14 June to 23 August 2024, the event is expected to attract around 110,000 attendees.

Al Masaood's innovative spirit and dedication to community service have once again been recognised at a prestigious Middle East Leadership Awards 2024, hosted by the World HRD Congress and conferred on June 5th 2024 in Abu Dhabi. Al Masaood proudly received accolades for 'Best Innovations in Career Development' and 'Best CSR Practices'. These honours highlight the Group's unwavering commitment to nurturing talent and making a positive impact through meaningful social initiatives.

This World Environment Day is about land restoration, combating desertification, and building drought resilience.

Al Masaood Power Division was awarded the “Partner of the Year Award” by mtu, a Rolls-Royce Solution, at the Global Partner Conference in Istanbul.

Irfan Tansel, CEO of Al Masaood Automobiles, was recently featured in Gulf Business, where he highlights the key components driving success in the automotive industry. Tansel emphasizes that businesses' success heavily relies on their continuous ability to adapt, transform, and innovate.

ARB Emirates has secured the first batch of the ARB 4x4 Altitude Roof Tent, now available for the first time in the UAE. This innovative product aims to transform the camping experience for off-road enthusiasts and adventure seekers in our region. Combining convenience, comfort, and automation, the ARB Altitude Roof Tent combines sets a new standard in luxury touring.

In recognition of Al Masaood Automobiles (AMA) employees' achievements in Quality, Health, Safety, and Environment (QHSE) for the year 2023, we recently held the ‘AMA QHSE Awards’ on 9 May at the Park Rotana Hotel, Abu Dhabi. The ceremony was attended by members of AMA's Senior Management team, including Harmeet Singh; Aftersales Director, Arsen Simonyan; Business Excellence and Strategy Manager, and Sahana Konjengbam; Senior HR Business Partner – AMA.

Al Masaood Power Division recently participated in a panel discussion at a customer event, hosted by its long-standing partner, mtu A Rolls-Royce Solution. As part of the 27th International Tug & Salvage Convention, Exhibition & Awards from 21-23 May, this event focused on the future of propulsion technologies and their implications in designing sustainable vessels.

Al Masaood successfully participated in the third edition of the ‘Make it in The Emirates’ Forum on 27-28 May at the Abu Dhabi Energy Center. Organised by the Ministry of Industry and Advanced Technology (MoIAT) in collaboration with the Abu Dhabi Department of Economic Development (ADDED) and ADNOC, this event provided a valuable platform for networking and knowledge exchange within the industrial community, both locally and internationally.

Irfan Tansel, CEO of Al Masaood Automobiles, recently participated in a panel titled "Masters of Innovation: Diversifying Portfolios Through Unique Strategies" at the Arabian Business Leadership Summit 2024.

Al Masaood Tyres, Batteries & Accessories (TBA) Division has once again received global recognition from our partners TotalEnergies by scooping the prestigious ‘Majestic Mogul Award 2023’. The award has been conferred to us due to the team’s outstanding overall sales performance for TotalEnergies Lubricants. Held in Budapest, Hungary, the Majestic Mogul 2023 ceremony brought together TotalEnergies Senior Management and other prominent distributors.

Last week, Al Masaood Commercial Vehicles and Equipment (CVE), led by Hani El Tannir, CEO of Al Masaood Group Industrial, welcomed the UD Trucks Senior Management, at CVE’s facility in Musaffah M40. In the presence of Fabrice Gorlier, the newly appointed Senior Vice President of UD Trucks, the visit was also attended by Mourad Hedna, President of UD Trucks MEENA, Kris Meuleman, Director Uptime & Service Sales, and Wahaj Malik, Sales Director.

Al Masaood Group will be participating in the upcoming “Make It In The Emirates Forum” taking place on 27-28 May, at the Abu Dhabi Energy Centre.

To strengthen our relationships with the Al Masaood Automobiles’ Nissan wholesale dealers’ network, we recently held the second edition of the highly competitive Wholesale Dealers Program (WDP2.0) event in Abu Dhabi. In the presence of Irfan Tansel - CEO of AMA, Bilal Jabak – Aftersales Director, Nissan Middle East, Mehdi Al Rais – General Manager, Aftersales, Nissan Middle East, Rajae Lemfadli - Aftersales General Manager - Business Planning and Development, Nissan Middle East, we celebrated the success of our wholesale dealers and their overachievement in the shared targets that we have put in place.

As the blessed occasion of Eid Al Adha draws near, I extend my warm congratulations to everyone and express my deep appreciation to the Emirates Red Crescent (ERC) for its unwavering support to the underprivileged in the UAE and beyond. Guided by the compassionate vision of our wise leadership, ERC has been a beacon of hope, extending vital support to communities across continents.

Al Masaood Power Division recently marked the completion of the inaugural year of the Mechatronics Apprenticeship Programme with the first batch of apprentices. During the event, we also welcomed the new team of young Emirati engineers who have joined the programme.

Congratulations to Al Masaood Tyres, Batteries & Accessories (TBA) for receiving the prestigious 'Majestic Mogul Award' by TotalEnergies at the Majestic Mogul 2023 event held in Budapest, Hungary.

Tune in to Irfan Tansel CEO of Al Masaood Automobiles in conversation with Suren Naidoo, VP of International Markets at OpenText, on the podcast 'CTRL ALT Listen'.

In collaboration with New York University Abu Dhabi (NYUAD), Al Masaood has launched the Leadership Development Program, “Masterclass Theme: Emerging Competencies and People”, for our esteemed executives. This initiative is specifically designed to elevate and enhance the Group’s leadership capabilities and skills, striving to set new benchmarks of excellence

Modular building is steadily growing in demand across our region. With its innovative and sustainable systems, Al Masaood Bergum presents its diverse modular solutions that cater to various industries in the UAE and beyond.

We recently welcomed Tomas Vobr, ARB EMEA Manager, and Jerin Santhosh, ARB Middle East Area Sales Manager to the ARB Emirates premises in Dubai. The visit brought valuable insights and future plans for the business.

We are thrilled to announce that Al Masaood Power Division has been awarded the prestigious title of Volvo Penta's ‘Importer of the Year’ for 2023, marking a significant milestone in our longstanding partnership. This recognition comes on the back of achieving the highest unit sales ever recorded by Volvo Penta engines throughout our collaboration since 1972. This remarkable achievement underscores our unwavering commitment to delivering excellence and innovation in the marine industry.

In line with Al Masaood Automobiles’ Falcon 2.0 strategy, we continue to lay the groundwork for a customer-centric culture through comprehensive training and commitment to AMA’s core values. Enhancing emotional intelligence ensures that our connections are not only measurable but also address the personal and emotional aspects of each customer interaction.

As part of the 50-year anniversary celebration between Al Masaood Tyres, Batteries, and Accessories and Bridgestone, Al Masaood senior management visited the Bridgestone headquarters in Japan. The delegation was led by our Director, Ahmed Rahma Al Masaood, along with CEO Group Industrial Hani Tannir and Al Masaood TBA General Manager, Salah Adib, who were invited to meet Mr. Shu Ishibashi, Member of the Board & Global CEO of Bridgestone Corporation in Japan.⁣

Ahmed Salmeen, Chief Executive Government Affairs at Al Masaood, was recently featured in Al Etihad daily newspaper. In his article, Ahmed highlights the importance of strengthening Private-Public Partnerships (PPP) to boost the national economy.

Following the hard work and efforts of the Al Masaood team, I am pleased to share that Al Masaood has been awarded with 'Partner of the Year Award' from our partner mtu, A Rolls-Royce Solution. 

Al Masaood’s Senior Management recently participated in the AIM Congress 2024 in Abu Dhabi, engaging in enlightening discussions on AI, automation, and customer experience.

Following the large success of the 2023 Nissan X-Trail, and the positive response it earned in our market, Al Masaood Automobiles is now rolling out the 2024 Nissan X-TRAIL N-TREK, a premium urban crossover. Designed for families who embrace adventure, this model elevates the X-TRAIL lineup with its robust and stylish features.

Al Masaood Automobiles recently participated in the first ever Nissan Middle East ‘Defy Ordinary Convention’ in Dubai, where regional dealers gathered to set the course for fiscal year 2024. The convention also introduced Nissan’s visionary global business plan, ‘The ARC’, a strategic roadmap leading to the achievement of long-term vision ‘Nissan Ambition 2030’. The Arc also underscores Nissan’s commitment to continuous evolution, innovation, and exceeding customer expectations.

Al Masaood Group proudly stands with our nation on the 48th anniversary of the unification of the UAE Armed Forces. Today, we honour the pivotal role of our Armed Forces in safeguarding our sovereignty and ensuring our security. We pay tribute to the heroic soldiers whose selfless sacrifices and unfaltering commitment to our nation's safety and freedom continue to inspire us. Their courage and dedication form pillars of our national unity, and we express our deepest gratitude for their service.

AMA’s commitment to understanding our customers, engaging in research and delivering exceptional customer experience has led us to explore into the perspectives of our customers regarding environmental practices and their influence on purchasing decisions. The insights we gathered shed light on some interesting trends.

Led by our Director, Mr. Ahmed Rahma Al Masaood, and alongside the CEO of Group Industrial, Mr. Hani El Tannir, and Mr. Salah Adib, General Manager of Al Masaood TBA, I had the pleasure of visiting our long-standing partner, UD Trucks, in their headquarters in Japan.

In recognition of delivering great business results and high customer satisfaction, Al Masaood was recently awarded two accolades by principal Leroy-Somer for outstanding performance in fiscal year 2023.

During the recent visit of Oman’s Sultan, His Majesty Haitham bin Tariq, Al Masaood was invited to attend the UAE-Oman Business Forum, held at Qasr Al Watan. Led by our UAE President, H.H. Sheikh Mohamed bin Zayed Al Nahyan, I had the pleasure of joining our Chairman, H.E. Masaood Ahmed Al Masaood, in this highly prestigious business forum.

In a collaboration between Group IT and Group Credit Control Departments, Al Masaood has now launched its new Online Credit Facility App. This digital platform has been created to streamline the management of customer credit applications, thereby facilitating a seamless, more efficient and controlled process across the Group.

Tune in to Meiraj Hussain’s podcast episode, our Group Head of Corporate Support, as he stresses on the importance of loving what you do:
“You’ve got to have a sense of purpose with work. You’ve got to have a passion for it.”

Al Masaood Power Division celebrates a significant achievement: 500,000 man-hours without a single Lost-Time Injury at their facility.

In response to the historic storm in the UAE, Al Masaood Automobiles is offering our customers an additional discount on repair services and genuine parts not covered by insurance or service contracts. This discount is available until 15 May for Nissan, INFINITI, and Renault customers, aiming to help them manage any repairs caused by the extreme weather to their vehicles.

In light of the storms that recently affected the UAE, I want to acknowledge all employees across Al Masaood’s businesses for their resilience and professionalism at this time.

Al Masaood Bergum is an Attending Partner at two upcoming construction events in Saudi Arabia - Saudi Giga Projects 2024 and MENA Construction Summit 2024, from 13-14 May in Riyadh, Saudi Arabia.

Concluding the beautiful month of Ramadan, Al Masaood Tyres, Batteries & Accessories (TBA) Division hosted a memorable Suhoor gathering that brought together our strategic partners, Bridgestone MEA and TotalEnergies for an evening that celebrated our unity and partnership.

Building on the great momentum we’ve seen in Ramadan, AMA is ushering in the Summer early through its exclusive promotions on popular Nissan models — Pathfinder, Kicks, X-Trail, and the mighty Nissan Patrol. Running until July 20, these offers are not just about great prices; they come with convenient monthly installment plans, comprehensive service packages, and even complimentary insurance on selected models.

Thank you to all the emergency teams and the frontliners who contributed to the effective response to the recent extreme weather, and worked hard to ensure the safety of our community.

Video Repost from @admediaoffice

Reduce plastic, revive the Earth. 🌍

At Al Masaood Property, sustainability is at the core of everything we do. We manage landmarks like Al Masaood Tower in Abu Dhabi with a commitment to environmental stewardship.

Al Masaood Tyres, Batteries and Accessories (TBA) recently hosted a memorable Suhoor gathering that brought together our strategic partners, Bridgestone MEA and Total Energies for an evening that celebrated our unity and partnership.

Wrapping up another successful participation in Emirates Red Crescent’s Ramadan campaign ‘Break the Fast’ initiative, I would like to thank all employees who volunteered in distributing Iftar parcels to road users at various locations across Abu Dhabi.

Embracing the spirit of the month, our employees came together for a warm Group Iftar.

As we continue to celebrate our 50-year partnership with Bridgestone, we mark a journey of trust, innovation, and shared success. Our enduring partnership serves as a testament to our shared values and commitment to delivering superior products and services across the UAE.

Join us as Rafid Azzawi, our Group Chief Financial Officer weaves a narrative of his journey in his podcast episode.

Our 'Lantern of World Peace' encourages us to achieve the Sustainable Development Goal (SDG) 16.

In our continuous quest to enhance your outdoor experiences, ARB Emirates is excited to introduce an essential addition to our product lineup: the ARB Ensuite Room. This innovative solution is now available to the UAE’s off-roading and outdoor community as part of our Ramadan ‘WoW Discount’ promotion.

As we approach Sheikh Zayed Humanitarian Day on 29 March, we honour the UAE’s founding father, the late Sheikh Zayed bin Sultan Al Nahyan.

Through our ‘Lantern of Wellbeing’ we aim to shed light on new and more holistic approaches to success and modest living that we can implement in our daily lives.

To all the amazing mothers out there, a heartfelt thank you for all you do and for shaping us into the individuals we are today. Wishing you abundant love and happiness.

Education is the foundation of all growth and progress but for us to keep learning, we must stay curious. Whether it's delving into a new language, engaging ourselves in a different culture, or adopting innovative ways of thinking, our educational journey knows no bounds.

As a part of our efforts to continually connect with our teams across AMA’s locations, I recently conducted a Genba visit to the Al Ain Showroom, Spare Parts and Service facilities.

As a part of our strategic commitment to offer support to Abu Dhabi Government and its related entities, Al Masaood Automobiles has recently partnered with Khalifa Economic Zone in Abu Dhabi (KEZAD), thereby joining the entity’s growing automotive ecosystem. Through this partnership, AMA will be leveraging KEZAD’s innovative industrial warehouse facilities to set up its exclusive spare parts logistics centre.

As part of our quest to prioritize employees’ well-being, we would like to shed light on a growing health concern in our region – Osteoporosis, which is a chronic condition leading to bones density loss, brittleness, and increased risk of fractures.

Keeping in line with our commitment to supporting sporting and community events in the capital, Al Masaood Equipment Rental was one of the main rental providers of the renowned UAE Tour 2024. This comes as part of our continual support for the Abu Dhabi Sports Council (ADSC).

Join us for an insightful journey with Ahmed Salmeen, Chief Executive of Government Affairs, as he takes us down memory lane, revealing how his upbringing molded his resilience and love for learning.

As part of our strategic commitment to support Abu Dhabi Government and its related entities, Al Masaood Automobiles has partnered with Khalifa Economic Zone in Abu Dhabi (KEZAD Group).

It gives me great pleasure to congratulate the first batch of the 'Mechatronics Apprenticeship Program' at Al Masaood Power Division. Since October 2022, these talented Emirati engineers have been working hard to complete their inaugural year of Mechatronics Training. This is a notable milestone on their path to mastery in this discipline.

Last week, I had the pleasure of joining leaders from the logistics and trucking industry to discuss “The Big Picture” in the Fleet & Logistics industry. During our panel discussion, together we delved into the latest trends and challenges shaping these vital sectors in the UAE.

Today is for every mother, leader, teacher and role model around the world. This is why Al Masaood Group has dedicated today not only as a celebration, but a highlight on its diversity and empowerment across our divisions.

Wishing you and your families a blessed month of Ramadan.

Ramadan is a holy special time for many. It is a time of renewal and revival, a time of self-reflection. We reconnect with ourselves and our communities, and we celebrate shared compassion and empathy.

As a part of a bright new HR initiative, I recently hosted an intimate lunch with select employees from different departments who exemplified outstanding dedication and commitment to AMA’s core values. 

Al Masaood Automobiles – INFINITI recently hosted another exclusive influencers gathering at its Airport Road showroom, celebrating the spirit of the holy month of Ramadan.

As we celebrate the holy month of Ramadan, our Chairman, HE Masaood Ahmed Al Masaood, shares his warmest wishes and an inspiring message to all.

UD Trucks Chairman, ITO Koichi, met with Ahmed Rahma Al Masaood, and Masaood Rahma Al Masaood, Directors of Al Masaood along with Muhammed Abu Izzah, Executive Committee Member of Al Masaood, Hani El Tannir, CEO of Al Masaood Group Industrial and Mohamed El Zeftawi, General Manager of Al Masaood Commercial Vehicles & Equipment.

February brought some notable moments for us at Al Masaood Power Division. We recently concluded our participation in the Dubai International Boat Show from 28 February – 3 March at Dubai Harbour. Throughout the exhibition, we showcased our innovative and fully integrated marine sustainable solutions, developed by our partners, mtu A Rolls-Royce Solution and Volvo Penta.

Building on our success in previous years, Al Masaood has once again taken center stage at the recent ADNOC Motor Show 2024 on 28 – 29 February at the Abu Dhabi Energy Center (ADEC). During the two-day exhibition, our teams showcased a diverse chain of products and services from Al Masaood Automobiles, Al Masaood Tyres, Batteries & Accessories (TBA) Division, and our affiliated company, Polaris. 

We begin the year 2024 with new records set by Al Masaood Automobiles. In January alone, our Nissan pre-owned car sales have surged, surpassing the monthly average throughout 2023 by 36%. This remarkable achievement underscores our customers’ trust in us to deliver with high quality, value, and reliability. 

Last week Al Masaood Power Division successfully participated at the Dubai International Boat Show (DIBS), where they showcased the extensive product portfolio of MTU and Volvo Penta.

Join Hani El Tannir, CEO of Al Masaood Group Industrial, and other industry leaders in their panel titled ’Industry Roundtable - Taking the load’ at the Truck and Fleet Conference UAE on March 5th.

As we progress with multiple initiatives under Project Leap, we recently hosted a meeting with SAP and NTT/Proaxia to kick off the implementation phase of our digital transformation. Together with appointed Lien of Business Leaders for the programme, we welcomed Christopher Wright, SAP Manager, and Emin Muhammad, Enterprise Programme Manager from NTT Data.  

Revving up the excitement of the Z-series fans, Nissan has recently introduced the 2024 Z Proto in the Middle East, with upgraded features inside and out.

As part of the global efforts to reduce carbon emissions, Al Masaood Power Division alongside our partners, mtu A Rolls-Royce Solution and Volvo Penta, will once again take part in the upcoming International Boat Show (DIBS) 2024. Taking place from 28 February to 3 March at Dubai Harbour, we will showcase our wide range of products, in-house application and aftersales services, future propulsion trends, as well as sustainable and green power solutions.

Following much hard work and efforts from the Finance & Insurance team, I am pleased to share that Al Masaood Automobiles has been awarded the 'Excellence Award' by Berns Brett Al Masaood (BBM) - one of our key insurance partners. This outstanding performance in the year 2023 reflects our adaptive strategies, which resulted in a growth of 74% in both the number of policies and total premium, setting a new record in our history with Berns Brett Masaood.

Al Masaood Commercial Vehicles and Equipment (CV&E) was recently featured in MenaFN for winning the 'Aftersales Uptime Initiative Award' by Truck&Fleet Magazine. The article highlights the division's commitment to operational excellence in aftersales fleet service and parts execution across the country.

At Al Masaood, we dedicate ourselves to providing UAE Nationals with fulfilling career opportunities in a diverse workplace, fostering both professional and personal growth.

Discover innovative sustainable power solutions by Al Masaood Power Division at the Dubai International Boat Show (DIBS) from February 28 to March 3, 2024, at Dubai Harbour

In his podcast episode, Richard Foulds, CEO of Al Masaood Group Property, takes us through his early education days and how seeming challenges opened a whole world of opportunities for him.

Exciting deals await! The Nissan Pre-Ramadan offer is now available at Al Masaood Automobiles, running from 15 February to 1 March.

Mr. Ahmed Rahma Al Masaood, Mr. Masaood Rahma Al Masaood, along with Mr. Muhammed Abu Izzah, led our welcoming of Mr. ITO Koichi, Chairman of UD Trucks, at our Head Office, on 14 February.

Exciting deals await! The Nissan Pre-Ramadan offer is now available at Al Masaood Automobiles, running from 15 February to 1 March.

In his podcast episode, Richard Foulds, CEO of Al Masaood Group Property, takes us through his early education days and how seeming challenges opened a whole world of opportunities for him.

Al Masaood Automobiles held its annual Kick Off Meeting, attended by our Chairman, H.E. Masaood Ahmed Al Masaood, Directors Humaid Al Masaood and Khalifa Al Masaood, Executive Committee members, Senior Executives, and colleagues across Al Masaood.

Keeping up with AMA's annual tradition, I gathered my team for the 2024 Falcon 2.0's Kick Off Meeting where we reviewed the AMA's performance in the year before and set the path for 2024. The year 2023 was the Winning Year for AMA and in that spirit, we celebrated the great achievements we delivered as ONE TEAM. The AMA Falcons and I were honoured to welcome our Chairman, H.E. Masaood Ahmed Al Masaood, along with our Directors, Humaid Al Masaood and Khalifa Al Masaood, Executive Committee members, and Senior Executives of the Group and Corporate Support.

As part of our 50-year partnership anniversary initiatives, Al Masaood Tyres, Batteries & Accessories (TBA) Division, along with Bridgestone MEA, rolled out 'Webfleet', one of the most tech advanced mobility telematics technology solutions, in Abu Dhabi.

We wish you all a blessed Isra Wal Mi’raj.

I couldn’t be prouder of the entire team at Al Masaood Property Division. We have once again achieved the recertification for three key international standards: ISO 9001:2015 (Quality Management Systems), ISO 41001:2018 (Facility Management Systems), and ISO 45001:2018 (Occupational Health & Safety Management Systems). This accomplishment is a testament to our commitment to maintaining the highest quality across our operations.

Al Masaood Automobiles – Aftersales Department recently welcomed the Senior Aftersales team of Renault Middle East. The visit was attended by Guillaume Hurel – Cluster International Aftersales & Quality Director of Renault, Renault AMEP, Turkey, Ukraine, India & South Korea; Gilles Novo – Regional Aftersales Manager of Renault Middle East; and Mark Carson – Customer Experience and Quality Director of Renault AMEP.

At the recent dubizzle cars Awards 2023 gala, Auto Central successfully secured the prestigious OEM Excellence trophy, reinforcing its position in the UAE's used cars market.

Al Masaood Group Industrial was named among the region’s top dealers on Plant Machinery Vehicles (PMV) Dealers Power List 2023. This recognition applauds Group Industrial’s commitment to offering comprehensive and value-driven solutions to its wide customer base.

What do you say to people who are so stuck in their mindset and don’t believe they need to grow?”…
“How do you lead the younger generations who are so set in their ways?”…

Experience quality in automotive care at Auto Central, where your car’s needs are our top priority. You can count on our team for expert repairs and reliable service.

Congratulations to Al Masaood Commercial Vehicles and Equipment (CV&E) on winning 'The After Sales Uptime Initiative of the Year' at the recent Truck&Fleet Awards on January 23 in Dubai.

Customers asked and we answered! Al Masaood Automobiles has brought back the Nissan Pathfinder to all its showrooms by popular demand. This beloved family-friendly vehicle has been a favourite within the Abu Dhabi community, and we are excited to bring it back for more adventures and stories.

I am proud that Al Masaood Power Division has successfully achieved ISO 9001:2015 (Quality Management System), ISO 45001:2018 (Occupational Health and Safety Management System), and ISO 14001:2015 (Environmental Management System) recertifications, following a comprehensive audit conducted by Bureau Veritas – a world leader in Testing, Inspection and Certification.

Kicking off our Golden Jubilee partnership celebration with Bridgestone, Al Masaood Tyres, Batteries & Accessories (TBA) Division is happy to extend a 50% discount on new Bridgestone tyres, exclusive only to Al Masaood employees.

Irfan Tansel, CEO of Al Masaood Automobiles was featured in Forbes Middle East where he speaks about the future of the automotive industry.

Explore a wide range of products on Al Masaood TBA’s website and find all your auto needs in one place.

Al Masaood Power Division recently participated in the Albwardy Open Day at Albwardy Damen Sharjah.

Throwback to Al Masaood’s participation at Tawdheef x Zaheb, the leading Emiratisation and Career Development event in the UAE.

We are thrilled to kick-start the year with our podcast series! Tune in as our senior management executives share life and leadership lessons they have acquired throughout their journeys. Each episode delves into their personal and professional experiences, offering insights to inspire your own life goals.

In efforts to engage the community in the off-road and outdoor sector, ARB Emirates recently sponsored the influencer ‘Adventure for Life’ at a Traditional Camping event in Al Qudrah, Dubai.

Starting the year on a wonderful note, it is a moment of immense pride for me to announce that 2024 marks the 50th anniversary of Al Masaood TBA’s partnership with Bridgestone.

In a recent drive to connect with Dubai's passionate off-road and outdoor enthusiasts, ARB Emirates proudly sponsored the influencer ‘Adventures for Life’ at the Traditional Camping event last December in Al Qudrah, Dubai.

Al Masaood Automobiles’ exciting New Year offers on Nissan Certified Pre-Owned Vehicles (CPOV) are live now until the end of this month. Through this campaign, you can enjoy the exciting features of the popular Nissan Patrol and Nissan X-Terra models, or even opt for trading in your current car.

Irfan Tansel, CEO of Al Masaood Automobiles, spoke recently to Al Khaleej Newspaper about the dynamics, predictions, and trends of the automotive industry.

Discover the perfect ride with Auto Central!

In line with Al Masaood’s commitment to protect the environment, ARB has introduced REDARC solar systems that are more sustainable for camping and touring.

“Al Masaood is paving the way for economic growth and stability through diversification. With a solid position in the automotive and transport sectors, the Group has developed new avenues in industrial, manufacturing, marine, and modular systems. Through these verticals, we aim to propel economic progress while helping our communities thrive.”

Last week, the AMA Renault team and I had the pleasure of meeting Fabrice Cambolive, Global CEO of Renault, in Dubai, along with other senior global executives of the brand. The main purpose of the meeting was for Renault’s global leadership to convey their congratulations and appreciation of the outstanding performance that the Renault Abu Dhabi team has delivered over the past year.

As this new year begins, I would like to take a moment to reflect on some of the highlights achieved by Al Masaood Property during 2023. It's been a year filled with challenges and triumphs, and through it all, our team has shown exceptional resilience and dedication, achieved our goals and set new standards.

Reflecting on another success of the ADNOC Abu Dhabi Marathon last month, we at Government Affairs would like to extend our appreciation to all our colleagues who participated. The event was a great way for our team to get active while enjoying the pleasant weather.

The Aftersales team of Al Masaood Automobiles recently hosted Stephane Lamare, Vice President Aftersales AMIEO at Nissan Motor Corporation, along with NMEF Senior Management, represented by Mehdi Al Rais, General Manager Aftersales, Nissan Middle East.

Al Masaood's Treasury Manager, Elat Niyas, participated in a panel discussion at COP28 in Dubai on December 10, 2023. A discussion hosted by First Abu Dhabi Bank (FAB) focused on how large corporations can move to sustainable supply chains, largely comprised of Small and Medium Enterprises (SMEs).

Al Masaood Power Division together with our partners from mtu Rolls Royce Solutions, hosted a dynamic seminar on the revolutionary Kinetic Powerpack Solution (KPP).

Al Masaood Automobiles continues to bag prestigious awards. This time, the agency was awarded the Nissan Excellence Award for the second time from Nissan Middle East. This award recognizes exceptional performance across all operations from sales, aftersales, customer support and the wider range of services offered to Nissan customers.

Sailing into the weekend with sunshine, good vibes, and open waters.

At Al Masaood Group we are dedicated to fostering the professional development of our young national talent and to offer them job opportunities in the private sector.

Jens Otterstedt, General Manager at Al Masaood Bergum, was recently interviewed by ME Consultant in Riyadh, Saudi Arabia, where he spoke about the potential opportunities of sustainable construction materials and methods that can help the region go green. 

As we welcome this new year, we are all proud at how Al Masaood has continued to reach greater heights year on year. 2023 proved to be a challenging year globally, from economic turmoil to global conflicts that have painfully left a mark on many communities who continue to suffer and experience hardships across the world, particularly in our region.

Just as we step into 2024, and turn the page on last year – I can simply say that 2023 was the best year in AMA’s history. The best on all fronts – financial, achievements, and growth.

What a year it turned out to be!

It is not just the great results that I am proud of, but the strategic evolution of our activities that continue to lay strong foundations for a bright future. All this was enabled by the unwavering support of our Directors and executed by the great leadership by Group Industrial’s General Managers with their committed teams.

For this, a heartfelt THANK YOU.

As 2023 has just come to a close, it has been a remarkable year for the Group during which we set a strategic direction towards digitization and sustainability. Now we welcome 2024, a year that will see a complete change at Al Masaood. The landmark of this year will be the start of the implementation of our much-anticipated ERP system, being a core part of the Group’s digital transformation.

It brings me great pleasure to address you all following the close of yet another successful year at Al Masaood. We should all be filled with pride at our successes this past year.

Looking back on 2023, I am grateful for all the milestones we have achieved together, and the goals we've set for ourselves for the future. It is now clearer than ever that at Al Masaood, sustainability stands as a core value, deeply integrated across all teams, functions, and business areas, emphasising the importance of taking action as we position ourselves as a proactive workplace.

Enjoy the great outdoors this winter with ARB Emirates 4x4 !

Congratulations to Irfan Tansel, CEO of Al Masaood Automobiles, for being selected as one of Middle East’s Top 100 CEOs by Forbes Middle East Magazine for the third consecutive year. Notably, he is the only CEO in the automotive industry among the other esteemed leaders in the region.

Irfan Tansel, CEO of Al Masaood Automobiles was featured in Forbes Middle East where he speaks about the future of the automotive industry.

Al Masaood TBA celebrates 50 years of partnership with Bridgestone, delivering automotive cutting edge products and services that have set new standards in the industry.

Wishing everyone success, peace and prosperity in the year to come.

Al Masaood Commercial Vehicles and Equipment Division, in collaboration with UD Trucks MEENA – recently held a special Driver Safety Day in Abu Dhabi. 

Al Masaood Power Division was recently honoured with the prestigious ‘Best of Class Customer Service in the Year 2022’ Award, by mtu & Rolls-Royce Power Systems, establishing new benchmarks in the Power Generation Industry.

Congratulations to our partners at Nissan on 90 years of defying ordinary. Here’s to many more!

May the magic of Christmas fill your hearts with joy and your homes with happiness. Wishing you and your family a Merry Christmas!

Al Masaood was once again a proud supporter of the ADNOC Abu Dhabi Marathon that took place on December 16, 2023.

Al Masaood Automobiles - Nissan is once again sponsoring Liwa International Festival 2024 Moreeb Dune, in line with our commitment to promoting a sports culture in Abu Dhabi and celebrating the UAE's traditional heritage.

It has been a great pleasure for Al Masaood Equipment Rental to successfully host an exciting camping gathering for our key customers and employees across the Group at Al Wathba Luxury Hotel & Resort, Abu Dhabi.

Influencer @noorhankhalid and her family took the All-New #NissanXTrail for a spin, and the verdict is in!

Al Masaood Automobiles Nissan is once again sponsoring the exciting Liwa Moreeb Dune Festival 2024 that is taking place from the 8th to the 31st of December. This comes as part of AMA's partnership with the Abu Dhabi Sports Council (ADSC). 

As part of our partnerships with MTU and Volvo Penta, Al Masaood Power Division recently successfully participated in the Albwardy Open Day held at Albwardy Damen Sharjah on November 16, 2023.

I invite our colleagues from Al Masaood to vote for Al Masaood Commercial Vehicles & Equipment Division and our partners UD Trucks and Renault Trucks in the upcoming Truck & Fleet Awards.

As part of our regional outreach, Al Masaood Bergum attended Construction Intel Summit KSA 2023 on 29 November at Rosh Rayhaan by Rotana in Riyadh, Saudi Arabia. It was a great opportunity to showcase our commitment to sustainable construction. 

It has been a great pleasure for Al Masaood Equipment Rental to successfully host an exciting camping gathering for our key customers and employees across the Group at Al Wathba Luxury Hotel & Resort, Abu Dhabi.

As part of Al Masaood’s journey to its sustainability leadership, Rafid Azzawi, Group Chief Financial Officer of Al Masaood together with Elat Niyas, Head of Treasury of Al Masaood, recently participated in an insightful discussion on “Climate Change” at the Mashreq Bank stand during COP28.

Congratulations to the Al Masaood Automobiles team, led by CEO Irfan Tansel, for winning four prestigious awards from our esteemed partners at Nissan and INFINITI. AMA has brought home the INFINITI Global Award, the Global Nissan Aftersales Award, the Nissan Award of Excellence, as well as receiving Diamond standing on the Nissan Dealer Standards and Processes Award.

Al Masaood Automobiles once again emerges at the top and scoops the inaugural INFINITI Global Award, becoming the first dealership in the GCC region to be awarded this accolade. Al Masaood Automobiles INFINITI outperformed other dealers within its segment, demonstrating operational excellence in sales, aftersales, and customer service.

I would like to extend my sincere congratulations to the Al Masaood Automobiles team, led by CEO Irfan Tansel, for winning four prestigious awards from our esteemed partners at Nissan and INFINITI. AMA has brought home the INFINITI Global Award, the Global Nissan Aftersales Award, the Nissan Award of Excellence, as well as receiving Diamond standing on the Nissan Dealer Standards and Processes Award.

Last week we celebrated yet another triumph for Al Masaood Automobiles! I am delighted to share that AMA has clinched the inaugural INFINITI Global Award, marking a historic achievement as the first-ever dealership to be granted this honour. This is a resounding testament to our efforts and success as one strong united team.

Al Masaood hosted a corporate support division employees come together on the 11th of December to meet & greet each other. The intension of the event was to celebrate the achievements of 2023 and recognize the hard work.

Explore a wide range of products and services tailored for the rental market, featuring cutting-edge solutions and long-term leasing options across the UAE. Our updated rental fleet carries out the latest technologies to serve all sectors. The new website stands as a first-choice platform in the UAE.

We are delighted to share the great news of Al Masaood Power Division being awarded the "Best of Class Customer Service in the Year 2022" by MTU & Rolls Royce Power Systems Europe, Middle East, and Africa.

Al Masaood will once again be a proud supporter of the upcoming ADNOC Abu Dhabi Marathon that will take place on 16 December 2023 on Abu Dhabi Corniche. This reaffirms the Government Affairs department’s steadfast commitment to our key partner, ADNOC, and emphasizes our broader mission to position Abu Dhabi as a hub for diverse sporting events.

In line with Al Masaood Automobiles’ Falcon 2.0 strategy, we are happy to share a significant milestone towards embodying the pillar of Customer Centricity. Both our frontline associates and key support teams at AMA have successfully completed Phase 1 of the comprehensive training program conducted by our external training partner WeTrain. This program encompasses three key modules: Importance of Customer Centricity, Understanding our Customers, and Delivering Service Excellence.

As part of our dedication to better serve our customers, Al Masaood Tyres, Batteries & Accessories (TBA) Division has undergone a successful renovation of its branch at the ADNOC Corniche Service station.

Al Masaood Power has launched SHAMS+, a full-fledged charging solution for EVs and hybrid marine vessels. It is the first innovative solution of its kind to be fully manufactured in the UAE.

COP28 has been filled with forward-thinking discussions, and knowledge sharing on the latest solutions that will drive the energy transition towards a more sustainable future.

Rasso Bartenschlager, General Manager of Al Masaood Power Division, was recently featured in Technical Review ME, where he spoke about Al Masaood’s pioneering solar microgrid charging solution, SHAMS+.

Hani El Tannir, CEO of Al Masaood Group Industrial highlights our presence at COP28, underscoring our unwavering commitment to spearheading a sustainable future in the UAE and beyond.

Our Group Head of Marketing and Corporate Communication, Marwa Kaabour, once again this year will be joining other leading minds at Campaign ME’s MARCOMMS360 event.

Al Masaood employees unite in celebration, embracing Emirati traditions and the spirit of Union Day. From traditional attire to cultural activities, our diverse festivities reflect the richness of our heritage

Developed by Al Masaood, SHAMS+ emerges as a homegrown, first-of-its kind solar microgrid charging solution for electric vehicles, hybrid marine vessels and many other applications.

Reflecting on the bravery and selflessness of our Emirati martyrs on Commemoration Day, our Chairman, H.E. Masaood Ahmed Al Masaood, says:

“The legacy of sacrifice and resilience, dating back to the earliest days of our nation's history, continues to be a source of admiration for us all.

On this day, we join the nation in honouring the courageous sacrifices made by our Emirati Martyrs. Our brave heroes will forever be remembered.

In our recently launched Sustainability Report, Hani El Tannir, CEO, Group Industrial, highlights how Al Masaood Group Industrial has achieved significant growth and diversification across a myriad of industries

On our continual quest for Sustainability, Al Masaood Power Division is excited to showcase SHAMS+, the first UAE-built solar charging solution for electric vehicles and hybrid marine vessels.

Al Masaood Bergum is gearing up for the upcoming Construction Intel Summit on November 29, 2023, in Rosh Ryahaan by Rotana Riyadh, Saudi Arabia.

As we continually strive to elevate our operational systems and processes, we are pleased to share that Al Masaood Property Division has been awarded its fourth ISO Certification by APEX, a globally renowned company specializing in testing, inspection, and certification. The ISO 14001:2015 certificate was granted in recognition of our efforts to align our Environmental Management System with global standards following rigorous assessments and evaluation criteria.

Once again this year, Al Masaood Automobiles Nissan has extended its support to Yas Marina, as Transportation Sponsor, during the much-awaited Formula 1 Etihad Airways Abu Dhabi Grand Prix.

To complement the holistic ARB experiences that we offer our valued customers, we are excited to share that we have recently expanded our product offerings to include the highly sought after ARB apparel. By this addition, ARB Emirates is now the sole distributor that offers the full range of ARB apparel and merchandise globally.

Our Chairman, H.E. Masaood Ahmed Al Masaood, was recently featured in an article titled "Forward Steps Toward Sustainability Leadership" in Forbes Middle East magazine. In the article, he highlights how Al Masaood is paving its sustainability journey while supporting the UAE in its goals and vision to build a green and prosperous future

Ahmed Salmeen, Chief Executive Government Affairs of Al Masaood, was recently featured in Al Khaleej daily newspaper, where he discussed Al Masaood’s plan for sustainability and regional expansion.

Recently, Al Masaood Property Division welcomed a Student Delegation from the University of Adelaide, Australia, for a Panel Discussion, held at The Hive, ADNEC, on 13 November. Building on the positive momentum from our past collaboration with the University and other educational institutes, this year we joined hands with CoreNet Global to reach a wider group of industry professionals to discuss the future of real estate across the UAE.

Building on the longstanding success of Nissan's popular sedan, the new 2024 Nissan Sunny has been rolled out across all Al Masaood Automobiles showrooms. This refreshed compact sedan features enhanced styling, efficient performance, and a suite of advanced technologies.

Al Masaood TBA Management was invited by our partners Bridgestone MEA to try the new OE Fitment for Maserati MC20 - the Potenza Sport Tyre.

Join us once again at Tawdheef this year, the UAE’s largest Emiratisation and Career Fair, happening from 13 to 15 November at the Abu Dhabi National Exhibition Centre (ADNEC).

As AMA moved into 2023 with the launch of Falcon 2.0, we have seen great progress in our strategy's key pillars 1) Diversification 2) Customer Centricity & 3) Innovation.

Al Masaood CV&E team had the opportunity of attending the UD Trucks Global Dealer Conference that took place from 6 to 9 November in Tokyo, Japan. This was the first time UD held their Global Conference after a period of ten years.

Walid Youssef Abdelzaher, General Manager of ARB Emirates, recently had the pleasure of visiting the Specialty Equipment Market Association (SEMA) Show 2023 in Las Vegas, USA, and representing ARB Emirates at this renowned event. Regarded as one of the largest industry events, the SEMA Show 2023 also paved the way for meeting senior executives of our principal ARB 4x4 Accessories from various international markets.

Movember is here, and it is a month dedicated to increasing awareness about men’s health issues, such as prostate cancer.

As we celebrate Diwali, the Festival of Lights, on November 12, we wish you and your loved ones boundless joy, prosperity, and success.

In a recent interview with Plant Machinery Vehicles magazine, Mohamed El Zeftawi, General Manager of Al Masaood Commercial Vehicles & Equipment, elaborates on how Al Masaood and Dongfeng are uniting to bring cutting-edge vehicle solutions to the UAE.

The magazine highlights a collection of articles by our leaders, showcasing their insights and experiences on sustainability in their respective fields.

Recently, in the presence of our esteemed Chairman, H.E. Masaood Ahmed Al Masaood, we welcomed our long-standing partner, Renault Middle East to the Al Masaood head office in Najda, Abu Dhabi. Visiting us were the Managing Director of Renault Middle East, Jerome Pannaud, and Executive Director of Renault Middle East, Tarik Danish.

An exclusive interview with Hani El Tannir, CEO of Al Masaood Group Industrial at the Abu Dhabi International Petroleum Exhibition and Conference (ADIPEC) 2023, was recently featured in Oil Review Middle East magazine.

Al Masaood once again will be participating in Tawdheef, the UAE’s leading event for empowering Emiratis through employment and entrepreneurship. The exhibition is set to take place from 13 – 15 November 2023 at the Abu Dhabi National Exhibition Center (ADNEC), and marks our fourth consecutive participation.

Elevate your driving experience with a set of new tyres for your INFINITI car, and get a complimentary engine oil change.

In unity, at Al Masaood we come together beneath our UAE flag - the symbol of our sovereignty and glory.

On this momentous UAE Flag Day, our Chairman, HE Masaood Ahmed Al Masaood, pays tribute to the enduring values of peace and unity that have been ingrained in our nation's heart by our visionary leaders and founding fathers.

Our Chairman, H.E. Masaood Ahmed Al Masaood, was recently featured in an article titled "Forward Steps Toward Sustainability Leadership" in Forbes Middle East magazine. In the article, he highlights how Al Masaood is paving its sustainability journey while supporting the UAE in its goals and vision to build a green and prosperous future.

As we continue to drive forward our Falcon 2.0 pillar of Customer Centricity, I am happy to share that our Renault team has recently reported the highest throughput across its service centers since beginning of the year in the month of September. September’s performance marks a 16% rise in comparison with August, and is 17% higher than the average from January to August. These results demonstrate the team’s dedication to best serve our customers, increase their retention, and actively add value to their car ownership journey.

As part of our efforts to raise breast cancer awareness, Al Masaood Bergum recently hosted a session for our female employees on 9 October at Dubai Investment Park 2 Facility. The session was led by Dr. Rini Kurunivilla, a specialist gynaecologist at Prime Healthcare Group LLC, Dubai.

To strengthen Al Masaood Equipment Rental's digital presence, I am happy to announce the launch of our new website.

On the 2nd of November, we pay our respects to the legacy of our beloved late Sheikh Zayed bin Sultan Al Nahyan – the UAE’s founding father.

Al Masaood Group has signed the "Climate-Responsible Companies Pledge" initiated by the UAE Ministry of Climate Change and Environment.

Al Masaood Automobiles Nissan has been certified by Nissan Middle East for the end-to-end digitization of our Aftersales services.

We have partnered with (SAP) Systems, Applications & Products in Data Processing, as our official enterprise (ERP) Enterprise Resource Planning provider.

As we keep striving for higher standards of service and positive contributions to the field of Procurement, Al Masaood Procurement team has been awarded the corporate ethics mark by the Chartered Institute of Procurement & Supply (CIPS) for the second consecutive year.

Al Masaood Village provides turnkey workforce accommodation services in Abu Dhabi since 2011.

Our Al Masaood Principal Dinner was a golden opportunity to bring together team members, partners, and principals in a warm and friendly setting to network, strengthen friendships, and bond.

Al Masaood Automobiles is once again crowned as the top Nissan dealer globally in aftersales, after winning the prestigious Global Nissan Aftersales Award for the third consecutive year, outperforming all dealers in its segment.

Thank you to everyone who attended our ADIPEC 2023 stands throughout the 4-day event, from key industry leaders to exhibitors and visitors.

Rasso Bartenschlager, General Manager of Al Masaood Power Division, sharing his insights about Al Masaood’s participation at ADIPEC.

Our partners at KSB & KSB Supreme Serv highlight their digitalization and monitoring system and how the brand’s products ensure that valuable natural resources are processed safely and reliably in onshore and offshore extraction, intermediate storage facilities, refineries, and downstream applications.

Arshak Toufenkjian, Chairman and Technical Director at PACT Engineering, sheds the light on PACT’s presence at ADIPEC.

Radi Laghmiri, representing John Cockerill at ADIPEC 2023.

Oussama Lakhal, Sales Engineer at Lamtec, discusses the innovative combustion technology they offer to the energy sector, and their cutting-edge solutions that optimize combustion processes, boost energy efficiency, and reduce environmental impact.

Vidyanand Dinkar Awasarmol, Respresnting Tubefit Engineers, shares insights on the synergetic partnership with Al Masaood Group, highlighting that together we’re driven by a common vision of forging a sustainable future.

Our principals at QuartzElec highlight the long standing and successful partnership that we have sustained over years.

Egbert Oldenboom, Regional Sales Manager - EMEA, shines a spotlight on the robust presence of Circor Schroedahl by Al Masaood in the Middle East.

Here’s a recap of our Day 2 at ADIPEC. The exhibition has been a great opportunity to meet our customers and visitors, and view the most recent innovations in the field of energy.

Our Al Masaood teams and our partners all welcome you to visit us at ADIPEC 2023.

Ghias Ur Rehman, Development Manager at Al Masaood Technical Services, sheds the light on our #ADIPEC participation this year. From forging strong partnerships to delivering quality services across the nuclear, oil and gas, and other industries.

Steve Hummel, representing Chart Industries, underscores their participation in ADIPEC 2023, and how the company caters to the various energy projects in the region.

Irfan Hasan, Deputy Director at Bertin Technologies, highlights the innovative products they have on display, using cutting edge technologies for monitoring and detection.

ADIPEC has started on a high note, with great energy and momentum.

Ahmed Salmeen, Chief Executive of Government Affairs shares his views on Al Masaood’s participation this year at ADIPEC

Hamdy Madany, Manufacturing Manager at Al Masaood Industries, sheds light on the division’s support to the oil field servicing industry domestically, regionally and overseas at ADIPEC.

Jad Naser, Manager at Leroy-Somer, invites you to visit us in ADIPEC where you can know more about Nidec Leroy-Somer’s services for electric motors and alternators.

Dr Khursheed Alam, General Manager of Al Masaood Projects & Engineering Services Division (PESD), highlights the tech-powered solutions that are showcased by Al Masaood Projects & Engineering Services Division at our ADIPEC stand. ​

cAl Masaood Commercial Vehicles and Equipment (CV&E) recently welcomed our long-standing partner, UD Trucks, in the presence of Mourad Hedna, President of UD Trucks for the Middle East, East, and North Africa (MEENA) region, and the UD Trucks South Africa team at our M-40 facility in Abu Dhabi. This visit coincided with UD Trucks’ Senior Executives and South Africa team’s exploration of our region and the capital.

As we mark Breast Cancer Awareness Month this October, we encourage all employees, both genders, to prioritise regular screenings, such as mammograms and self-examinations. Breast cancer can affect anyone, and early detection is crucial for effective treatment.

Elevate your service experience with Nissan Abu Dhabi dedicated team!

As part of our efforts in sustainability, Al Masaood Power Division participated in the Middle East North Africa (MENA) Electric Vehicle (EV) Show that took place from 27 to 28 September at the Radisson Red, Dubai Silicon Oasis.

Al Masaood Projects & Engineering Services Division is gearing up for their participation in the Abu Dhabi International Petroleum Exhibition and Conference (ADIPEC) 2023. The division will be joined by some of its global principal brands which including KSB, PACT, TubeFit, QuartzElec, CIRCOR | Schroedahl, and many more.

On the holy occasion of Mawlid al-Nabawi, we wish you and your families blessings and prosperity! 🌙

Al Masaood Automobiles (AMA) – Nissan has experienced a strong growth in customer interest generated in digital channels for Nissan Certified Pre-Owned (CPO) vehicles. AMA recorded a notable increase of 18% in customer engagement over the past three months. This achievement reflects the effectiveness of our innovative strategies and continual dedication to fulfilling the ever-evolving needs of our valued customers.

Al Masaood Group recently announced its partnership with New York University Abu Dhabi (NYUAD) to roll out a comprehensive Leadership Development Program for our esteemed executives. The program is specifically designed to provide Al Masaood executives with access to cutting-edge research, valuable knowledge, and a framework to embed Al Masaood’s competencies within the workplace.

Al Masaood Group Industrial, along with its divisions and principal brands, will be taking part at the upcoming Abu Dhabi International Petroleum Exhibition and Conference 2023, the largest meeting place for oil, gas and energy engineers and professionals worldwide.

The Automotive Agencies and Importers of Spare Parts Working Group, affiliated with the Abu Dhabi Chamber, held its sixth meeting in 2023. The meeting was led by Ahmad Rahma Al Masaood, Chairman of the Working Group, and attended by the Group's members.

We have continued to sustain and safeguard the environment by generating periodic water analysis reports, converting waste into new products, using biodegradable bags, as well as recycling paper, plastic and cans.”

Auto Central Spare Parts continues its efforts to provide top quality and cost-efficient aftermarket solutions to its discerning audience. As part of this, Auto Central recently celebrated its successful partnership with Blue Print, a Bilstein Group brand, and its results in the first part of 2023.

Ameen Jaber, Head of Marketing at Al Masaood Automobiles, was hosted on Dubai Eye's Business Breakfast show where he discusses the growth that the company has witnessed in Nissan Certified Pre-owned vehicles. Ameen also highlights the evolving customer trends and why many buyers these days are gravitating towards the purchase of pre-owned cars.

Al Masaood Automobiles (AMA) recently took part in the ELITE 2023 Regional Skills Contest hosted by Nissan & INFINITI Middle East. The three-day event was a great opportunity for AMA's Service Advisors, Technicians, Parts Executives, and Sales Consultants to demonstrate their skills and knowledge, refining their expertise for our valued customers.

Al Masaood Commercial Vehicle & Equipment (CV&E) held its annual gathering recently at Erth Hotel, Abu Dhabi, where key members of the division came together to review their accomplishments over the previous year and set out their upcoming strategies and objectives for the coming years.

Al Masaood Technical Services, a business unit of Al Masaood Group, recently participated in the 7th edition of the UAE France Energy Day that took place on 14 September 2023 at the Sofitel Abu Dhabi Corniche. The event focused on embracing the circular economy and minimizing environmental footprint with clean and sustainable technologies related to automation, carbon capture, digitalization, energy efficiency, hydrogen, as well as Oil & Gas 4.0 technologies

Irfan Tansel, CEO of Al Masaood Automobiles, was recently hosted on CNBC Arabia's program 'CEO Talks' where he discussed a range of trending topics in the automotive and business landscape in the UAE and region.

Ameen Jaber, Head of Marketing at Al Masaood Automobiles was invited to speak at the Campaign Middle East Breakfast Briefing forum to discuss the topic of data and analytics. In his talk, Ameen shed light on the latest technologies and data strategies Al Masaood Automobiles has adopted in their marketing campaigns which has been running successfully and yielding great results.

Take on the Roads in Style

As a responsible corporate citizen, Al Masaood rolled out its ‘Think. Act. Save.’ initiative to encourage our employees to adopt positive change and use sustainable and eco-friendly products and methods, in contribution to saving mother nature.

Al Masaood Tyres, Batteries & Accessories (TBA) recently held a business lunch with its long-standing principal, TotalEnergies in Abu Dhabi

In a recent live commentary on Boursat Al Alam program with May Ben Khadra and Hussein Sayed on CNBC Arabia, Irfan Tansel, CEO of Al Masaood Automobiles discusses the current state of affairs of the auto industry in the UAE and region. 

Congratulations to our Al Masaood leaders and divisions on winning 3 prestigious awards at the recently held Sustainability Innovation Awards by BNC Publishing.

Give your car the care it deserves with an oil change service, including complimentary car wash, oil filter replacement, comprehensive 15-point check, and access to genuine parts.

Al Masaood Automobiles’ long-term automotive partner, INFINITI, has recently announced a comprehensive brand refresh aimed at enhancing customer connections and delivering "thoughtful hospitality" at all touchpoints, bringing to life the brand’s signature Total Ownership Experience.

Driven by customer centricity, a main pillar in the Falcon 2.0 Strategy, Auto Central Spare Parts continues its efforts to provide top quality and cost-efficient aftermarket solutions to its discerning audience. As part of this, Auto Central has recently celebrated the successful partnership with Blue Print, a Bilstein Group brand, and its results in the first part of 2023.

Al Masaood Bergum will be at Cityscape Global 2023, the world’s largest Real Estate Exhibition, in Riyadh, Saudi Arabia.

At Al Masaood, we believe that upholding Corporate Responsibility is directly linked to the achievement of the UN's Sustainable Development Goals (SDGs)

Auto Central, Al Masaood Group’s multi-brand Auto Service and Repair Centre, has been awarded the prestigious ISO 9001, 14001, and 45001 certifications by Bureau Veritas - a global leader in testing, inspection, and certification services.

Get your car ready for back-to-school season!

Al Masaood Automobiles has just announced the exclusive availability of the Nissan Patrol V6 XE with upgraded features, offering customers value-added features a range of options that cater to their specific needs and preferences.

Al Masaood Tyres, Batteries & Accessories (TBA) recently held a business lunch with its long-standing principal, TotalEnergies in Abu Dhabi. The meeting brought together key representatives from Al Masaood TBA and TotalEnergies, including our esteemed Director; Ahmed Rahma Al Masaood, Hani El Tannir, CEO of Al Masaood Group Industrial, Samir Oumer, TotalEnergies Country Chair in the UAE, Karine Singh, Managing Director TEMME, Thomas Vigneron (successor of Karine Singh), and Sanjay Handa, Vice President Direct Markets.

Al Masaood Bergum recently welcomed the Group Corporate Support Services to its facility in Dubai Investment Park. In the presence of Hani El Tannir, CEO of Al Masaood Group Industrial, we discussed and exchanged ideas that reiterated our commitment to working together to achieve our shared objectives.

Ultimate Sophistication and Class with INFINITIQX60.

Al Masaood Technical Services, has partnered with John Cockerill Services International to deliver innovative solutions and cutting-edge technologies to clients with a focus on the nuclear, oil & gas, wind farm and other evolving sectors.

ADIHEX is almost here, and our ARB team is excited to meet all the visitors.

As we work towards making sustainable business practices more transparent and meaningful, it is essential that we have access to the necessary Sustainability data. To ensure our sustainability journey progresses steadily, robust information must be gathered, enabling us to create an effective Sustainability strategy that will yield good value."

Our Chief Executive Government Affairs, Ahmed Salmeen, shares his message to all the incredible Emirati women that lead the way with their commitment to support our beloved UAE.

To celebrate Emirati Women’s Day this year, we partnered with Emirates Nature – WWF on a series of engaging workshops, where our Emirati female colleagues explored new ways to promote sustainability in their daily lives and contribute to a greener and more sustainable future

Al Masaood Bergum will be participating in the upcoming Cityscape Global exhibition that will take place from 10-13 September 2023 in Riyadh, Saudi Arabia. This comes as a part of Al Masaood Bergum’s plan to further provide its modular building solutions to other developments within Saudi Arabia.

Rasso Bartenschlager, General Manager of Al Masaood Power Division will be a guest speaker at the upcoming Sustainability Innovation Forum 2023 on 31 August in Dubai. The event, sponsored by Al Masaood Group, gathers professionals across sectors, including energy, to drive sustainability.

In recognition of its commitment to maintaining high standards across its service, spare parts, and pre-owned divisions, Auto Central has been awarded ISO 9001, 14001, and 45001 certifications from Bureau Veritas (BV), a global leader in testing, inspection, and certification services.

In ADIHEX this year, ARB Emirates will be launching an exciting brand-new range of camping and off-roading gear. Visitors can also access an exclusive 70% discount on selected ARB products that are available on stand.

As we approach Emirati Women’s Day, our Group HR Manager, Bothaina Al Ali, shares a few words, inspiring the women of our nation to reach for new horizons

At Al Masaood, we are driving transformation through our robust Sustainability Framework, encompassing Environment, Society, Governance, and People, aligned with Abu Dhabi Environment Vision 2030.

ARB Emirates is once again the official Automotive Partner in this year's long awaited Abu Dhabi International Hunting and Equestrian Exhibition (ADIHEX) 2023

Al Masaood Automobiles recently hosted an exclusive meet and greet with popular influencers at the INFINITI Abu Dhabi showroom.

The Abu Dhabi International Hunting and Equestrian Exhibition (ADIHEX) is approaching soon, and ARB Emirates will be participating as the official Automotive Partner for the event for the third year in a row.

Jens Otterstedt, General Manager of Al Masaood Bergum, was recently featured in Technical Review Middle East Magazine, August 2023 edition. In the article titled “Making Construction Greener, One Step at a Time”, Otterstedt highlights Al Masaood Bergum’s efforts to embrace sustainable construction.

At Al Masaood, we are forging partnerships with suppliers and service providers who share our values. Our business practices are based on three main pillars: long-term growth, mutual benefit, and sustainable strategic performance. Find out more about Al Masaood's ethical procurement practices in its Sustainability Report 2020-2022.

The highly anticipated Gran Turismo movie has just hit the theatres in the region, and Al Masaood Automobiles was pleased to join the thrill by supporting the premiere in Abu Dhabi. This movie, officially released in Abu Dhabi theatres on August 10, offers a unique opportunity to showcase Nissan's long-standing racing heritage and DNA.

Who says off-roading is only for men?

In a recent interview with Campaign Middle East, Ameen Jaber, Head of Marketing at Al Masaood Automobiles, shares his insights on crafting a winning strategy for the digital age. He discusses how businesses are embracing the future and harnessing the power of personas in performance marketing for continual growth

Gear up for a cool summer ride!

Through strong Corporate Governance practices, we are driving responsible growth across Al Masaood Group.

As we are Charting a Path to Sustainability Leadership, we at Al Masaood are aligning ourselves with the progressive direction of the UAE's Sustainability Agenda.

International Youth Day is just around the corner, being observed globally on 12 August. This year’s theme “Green Skills for Youth: Towards a Sustainable World” aligns very closely with Al Masaood’s commitment to sustainability, and our efforts to empower people to live a more sustainable life.

An exclusive interview with Rasso Bartenschlager, General Manager of Al Masaood Power Division, was recently featured in Oil Review Middle East Magazine’s 5th issue. In his interview, Rasso discussed the Division’s commitment to sustainable power systems.

Jens Otterstedt, General Manager of Al Masaood Bergum, was recently featured in Plant Machinery Vehicles Magazine’s August edition. In his interview, Jens highlighted the growing shift towards sustainability in the construction industry and Al Masaood Bergum’s contribution to this movement.

Today, we commemorate the 57th anniversary of the accession of Abu Dhabi’s founding father, the late Sheikh Zayed Bin Sultan Al Nahyan.

Al Masaood Group has been ranked as one of Forbes Top 100 Arab Family Businesses in the Middle East.

Al Masaood Automobiles’ team recently got together with their CEO, Irfan Tansel, to celebrate the strong performance and achievements of the first half of the year.

Following our strategic collaboration with the General Administration of Customs in Abu Dhabi, I am happy to report that we have now completed the implementation Phase 1 and Phase 2 of our bonded warehouse system. This project aims to create better synergies between the government and private sectors, leading to improved work efficiencies and substantial cost savings.

Ignite Your Drive with Al Masaood Automobiles’ Revamped ‘Excellerate’ Newsletter
Al Masaood Automobiles (AMA) has just launched its bi-annual Excellerate’ newsletter with a new and refreshed look. Featuring AMA’s recent achievements, community participations, and product launches, the new edition aims to keep our employees informed and connected with the latest news and updates from AMA.

ARB Emirates recently welcomed ARB International’s senior executives for a business review meeting in Dubai, in the presence of Lachlan McCann – CEO of ARB, Clinton Smith – Sales Manager of ARB International, and Mohammad Al Kayyali – General Manager of ARB Middle East. The high-level meeting was also attended by Hani El Tannir – CEO of Al Masaood Group Industrial, and Marwa Kaabour – Group Head of Marketing and Corporate Communication.

In its July edition, Al Masaood Group was highlighted by Arabian Business as one of the leading Family businesses in the region. Under the title “The Resilience of Family-Owned Businesses in the Middle East”, the article delves into how these enterprises are considered a cornerstone of business activity in the Middle East.

In an exclusive interview with CEO Middle East Magazine, Irfan Tansel, CEO of Al Masaood Automobiles, shares his blueprint for business success in the magazine’s Legacy edition for July 2023. In his exclusive interview, Tansel discusses significant topics such as driving disruption and the importance of keeping customers engaged to earn their loyalty.

Congratulations to Rasso Bartenschlager, General Manager of Al Masaood Power Division, on being named one of the Top Energy Transition Leaders in the region. In the recently published book by ITP Media Group, Rasso’s unwavering commitment to shaping the future of energy, his profound expertise, and innovative strategies are highlighted. As a transformational leader, Rasso is spearheading Al Masaood Power’s evolutionary journey towards green energy and sustainable power solutions

Stay cool and conquer the heat.

Enjoy the ultimate fusion of Performance and comfort with Patrol Nismo!

Throwback to Al Masaood Bergum's participation in the Arab-German Business Forum from June 5 to 7 at the Ritz-Carlton Hotel in Berlin, Germany. During the event, the division showcased their sustainable solutions: Cross-Laminated Timber (CLT) and Hybrid Modular Building Systems (HMBS).

We wish you and your families a blessed Hijri New Year!

Avail the Summer Offer on Nissan Certified Pre-Owned Vehicles (CPOV) SUV from 13 July until 15 August 2023. Explore now the range of pre-owned Nissan SUV vehicles that meet all standards for performance, reliability, and peace of mind.

Al Masaood Automobiles’ Service Department recently successfully organised a technical skills competition for Nissan and INFINITI. This event showcased the exceptional talents and expertise of AMA’s technicians, setting the stage for the upcoming regional skills contest.

To strengthen ARB Emirates’ presence online, we are pleased to announce that our official LinkedIn page is now active under the name ARB Emirates.

Irfan Tansel, CEO of Al Masaood Automobiles, was recently featured in Gulf Business Magazine's July 2023 edition. In the article, Tansel shared his insights on self-driving cars and mobility innovation.

I am delighted to share with you a significant milestone in our journey towards a sustainable future, the launch of Al Masaood Group’s first Sustainability Report. This report reflects our commitment to charting a path to sustainability leadership, aligning ourselves with the progressive direction of the United Arab Emirates in its own journey towards a carbon net-zero future.

Al Masaood Commercial Vehicles & Equipment (CV&E) had participated in the second edition of the Make It in the Emirates Forum, organised by the Ministry of Industry and Advanced Technology in conjunction with the Abu Dhabi Department of Economic Development and Abu Dhabi National Oil Company (ADNOC).

Al Masaood Automobiles – INFINITI is honoured to support the recent Yas Links Summer Open in Abu Dhabi, as Exclusive Automotive Partner. This collaboration is a testament to Al Masaood Automobiles’ commitment to promoting golf in the UAE and reflects the enduring relationship between the brand, Yas Links Abu Dhabi, and Saadiyat Beach Golf Club.

I am pleased to share and celebrate the wonderful achievement of our esteemed colleague, Sofiya Poland, Group Procurement Manager. Sofiya has been recognised as one of the MENA Procurement Leaders to follow on LinkedIn. This recognition highlights Sofiya’s exceptional procurement and supply chain management skills.

Hani El Tannir, CEO of Al Masaood Group Industrial, was recently featured on the Cover Story of Plant Machinery Vehicles Magazine, July 2023 edition. In his exclusive interview, Mr. Hani highlights how Al Masaood Group Industrial is embarking on a substantial transformation towards more sustainable practices and renewable energy sources.

Meiraj Hussain, Group Head of Corporate Support, was recently named one of the business leaders at the UAE’s Next Mastermind Awards 2023. The ceremony took place on 24 June 2023 at the Crowne Plaza Dubai Marina, Dubai.

Sakeena Al Rumaithi, Graphic Designer of Group Marketing and Corporate Communication, was listed as Campaign Middle East's Brand Faces to Watch 2023. Sakeena has been working with Al Masaood for 3 years. She was nominated by Marwa Kaabour, Group Head of Marketing and Corporate Communication as the young talent who will be shaping the region's brand messaging in years to come.

Al Masaood Commercial Vehicles and Equipment (CV&E) has partnered with Lavajet to provide a fleet of 134 UD Trucks which are designed to reduce environmental impact, increase efficiency and uptime, improve profitability, and optimise the Total Cost of Ownership. Through this partnership Al Masaood (CV&E) will also provide after-sales services for UD Croner and Quester Trucks in the waste management segment, that is utilised by TADWEER.  

@economymiddleeast reviewed the Nissan Patrol NISMO, and here's what they had to say

Throwback to the successful participation of Al Masaood Power Division in Seatrade Maritime Logistics Middle East 2023 exhibition from 16 – 18 May at the Dubai World Trade Centre.

Wishing a very blissful Eid al-Adha to you and your family!

On behalf of Nissan Middle East (NMEF), Al Masaood Automobiles' (AMA's) management recognised members of the AMA Nissan Sales and Aftersales team members with the 'Customer Quality' Awards, for their dedication to delivering delightful customer experiences.

Al Masaood Tyres, Batteries & Accessories (TBA) division recently held a successful business meeting with our strategic partners, Bridgestone MEA, at the Park Hyatt Resorts & Villas Saadiyat Island.

In an effort to strengthen Al Masaood Bergum’s presence online, we are pleased to announce that our official LinkedIn page is now live under the name Al Masaood Bergum.

Al Masaood Projects and Engineering Services Division (PESD) recently welcomed to Abu Dhabi senior leaders from its long-term partner, CIRCOR – Schroedahl, led by Matthias Dirbach, Director Sales Global of Schroedahl.

We are delighted to share some exciting news that will take your off-roading experience to a whole new level. At ARB, we understand our customers’ desire for adventure and their need for top-quality accessories to make every journey extraordinary. That's why we have curated a special range of accessories designed specifically for the Nissan Patrol (Y62), ensuring that you can tackle any terrain with confidence and style.

Al Masaood Automobiles announced an exclusive Eid offer on all Nissan Patrol models with unbeatable price. This Eid offer from Al Masaood Automobiles includes:

Al Masaood Automobiles recently announced an exciting Eid Offer from 21st of June until 5th of July for customers looking to purchase popular models such as Q50, QX50, QX55, QX60, and QX80.

Check out Renault's Eid Al Adha mega sale on Renault Duster - The Unstoppable SUV

Check out Renault's Eid Al Adha mega sale on Renault Koleos- Get a thrill from it's powerful design!

Eid Adha Mubarak from Al Masaood family!

Check out Nissan Certified Pre-Owned Vehicle's Eid Offer!

Don't Miss Auto Central’s Mega Sale Offer

Following a three-year hiatus caused by the global pandemic, Al Masaood Automobiles (AMA) along with Nissan and INFINITI have triumphantly resurrected their Regional Skills Contest in 2023. 

Al Masaood Bergum recently participated in the Future Architecture Summit 2023 that took place on 14 June at Habtoor Grand Resort, Jumeirah Beach Residence (JBR), Dubai. The event examined the sustainability of future constructions, opportunities, and challenges of modern and tech-inspired architecture and design.

In an effort to support the transition to clean energy, ARB has introduced REDARC solar systems that can be used for camping and touring purposes. The ARB (REDARC) Solar Systems contribute to reducing carbon footprints and offer sustainable power sources. With this innovation, camping accessories such as refrigerators, lights, and power tools can be powered reliably, independently, and sustainably. 

Today we celebrate the unwavering strength, unconditional love, and immeasurable impact of fathers everywhere. Happy Father's Day

Throwback to Renault Trucks E-Tech Electric Truck Launch at the Ritz Carlton Abu Dhabi, where the first 100% fully heavy duty electric truck was launched, to be operated by Tadweer

In a recent interview with Arabian Business, Irfan Tansel, CEO of Al Masaood Automobiles, shared his blueprint for business excellence and Al Masaood Automobiles' approach to success

Al Masaood Bergum will be participating in the upcoming 'Future of Architecture Summit' that will take place tomorrow - June 14, 2023, at Habtoor Grand Resort, JBR, Dubai.

Irfan Tansel, CEO of Al Masaood Automobiles, was recently featured on Arabian Business on 8 June 2023. With over fourty years of experience in business, Irfan Tansel shares a blueprint for excellence with others. 

Al Masaood is devoted to fostering the economic and human capital of the UAE through its operations and by offering exciting career opportunities for the UAE Nationals. Our goal is to empower and engage the national cadres in a multicultural workplace where they can thrive in their professional pursuits.

Upgrade your car’s performance with NEW 2023 tyres! 

As the Gold Sponsor of Emirates Red Crescent (ERC), Al Masaood recently attended ERC's Eid Al Adha Sacrificial Meat (Adahi) campaign under the title "Your Giving... Makes Their Eid". This year's campaign was launched during a conference on 30 May at the Emirates Red Crescent Authority office, Abu Dhabi.

Al Masaood Automobiles – Renault recently introduced the game-changing Renault Express Van on 8 June in Abu Dhabi. This all-new commercial vehicle is set to serve the market with its high-quality combination of efficiency, practicality, and safety features.

Al Masaood Commercial Vehicles & Equipment (CV&E) Division recently celebrated the expansion of its long-term distributorship partnership with Renault Trucks Middle East. The renewal agreement was signed on the 25th of May at Al Masaood CV&E’s M-40 facility in Abu Dhabi.

Al Masaood Bergum participated successfully in the 26th Arab-German Business Forum, held at the Ritz-Carlton Hotel, Berlin, Germany from 5-7 June. The event aimed to further strengthen Arab-German business relations in various sectors. 

Al-Masaood manufacturing arm and Schlumberger (SLB), are pleased to announce the completion of a joint project, in line with UAE’s economic diversification strategy and the country‘s effort to enhance the competitiveness of national industry. A logging UPL unit was locally assembled in Abu Dhabi, to go into operation for SLB’s various projects. The truck mounted unit was jointly showcased by Al Masaood and SLB during the recent “Make it in the Emirates” forum held in ADNOC’s Energy Center

Al Masaood Commercial Vehicle & Equipment (CV&E) participated at the Fleet & Mobility Summit 2023. The event brought together key stockholders to extend their knowledge and witness the latest technologies and practices that will give deeper insight on the future possibilities of this critical sector.

The world's largest ecosystem, the ocean🌊

Al Masaood Bergum is participating as a Bronze Sponsor in two upcoming construction events in Saudi Arabia - Saudi Giga Projects 2023 and MENA Construction Summit 2023, from 5 – 6 June at the Crowne Plaza RDC Hotel & Convention, Riyadh, Saudi Arabia

Hani El Tannir, Chief Executive Officer of Al Masaood Group Industrial, will participate in an Industry Roundtable titled “Finding the Next Level of Services in the Year of Sustainability” at the upcoming Fleet & Mobility Summit. The event will take place on 8 June at Habtoor Polo Resort, Dubai. 

Today we pay homage to the ecosystem we call home. 🌍

Today marks World Environment Day, and on this occasion, I would like to shed some light on the sustainable efforts that our various divisions have been investing over the past few years. At Al Masaood, sustainability goes beyond spreading environmental awareness, taking traditional eco-friendly measures, or implementing green initiatives. Our diversified businesses have taken real on-ground steps that have allowed us to positively contribute to maintaining a healthier planet and a more prosperous society for current and future generations.

 am happy to announce that our corporate LinkedIn account has reached a milestone of 200,000 followers. This is a major achievement and a testament to the great work we are doing as a company.

Following our commitment to deliver a seamless and convenient service experience to customers, Al Masaood Automobiles unveiled a newly revamped Nissan Service Centre in the Mussafah area – M7. The facility was inaugurated in the presence of both Al Masaood Automobiles and Nissan Middle East Senior Management. The Mussafah-M7 Nissan Parts Centre remodeling reflects the Nissan Retail Concept (NRC), a global Nissan standard that ensures that brand experiences are consistent across all customer-facing facilities and across all touch points.

Tarek Khodair, Sales director of AlMasaood Power division, discusses sustainable solution at Seatrade Maritime Logistics Middle East 2023.

In December 2022, INFINITI Middle East regional office invited all Sales and Service professionals across the Middle East region to participate in the Digital INFINITI QX80 Ambassadors Contest with an aim to increase engagement around the popular QX80 model by highlighting the main features that benefit our customers.

In support of the UAE’s net-zero ambitions and sustainability agendas, Renault Trucks Middle East and Al Masaood in collaboration with Tadweer, launched the first 100% electric waste truck in the United Arab Emirates, the first fully electric heavy truck launched in the Middle East.

I am delighted to announce that Al Masaood Commercial Vehicles & Equipment (CV&E), led by its General Manager, Mohamed El Zeftawi, has launched in partnership with Renault Trucks Middle East, Renault Trucks E-Tech, the first 100% electric heavy-duty waste management truck in the UAE and the entire Middle East. The launch was held on 25 May 2023 at the Ritz-Carlton Hotel, Grand Canal, Abu Dhabi.

As a forward step in Project Leap, the Corporate Support team recently met with Al Masaood Automobiles on 23 May 2023 at the Anantara Eastern Mangroves Abu Dhabi Hotel, where we focused on furthering our Project Leap initiatives and fostering collaboration to ensure that we work together harmoniously as one team.

Al Masaood Automobiles' Aftersales Department recently inaugurated the newly-renovated Mussafah-M7 Nissan Parts Centre, in the presence of both Al Masaood Automobiles and Nissan Middle East senior management.

Al Masaood Tyres, Batteries & Accessories recently announced that its partner Bridgestone Middle East had been chosen as the ‘Official Technical Partner’ for Lamborghini. 

Our LinkedIn Family Has Reached 200k!

Al Masaood was recognised for its support to the initiatives organised by Alsaada Card Program Partners at the General Directorate of Residency and Foreigners Affairs (GDRFA) – Dubai. The recognition was presented to us by H.E. Lieutenant General Mohammed Ahmed Al Marri, Director – General of the General Directorate of Residency and Foreigners Affairs in Dubai.

In December 2022, INFINITI Middle East regional office invited all Sales and Service professionals across the Middle East region to participate in the Digital INFINITI QX80 Ambassadors Contest with an aim to increase engagement around the popular QX80 model by highlighting the main features that benefit our customers. 

Al Masaood Power Division successfully showcased the latest sustainable power solutions technology, at the Seatrade Maritime Logistics Middle East 2023, that took place recently from 16 – 18 May 2023 at the Dubai World Trade Centre.

Al Masaood Bergum will be participating in the upcoming two construction project events, Saudi Giga Projects 2023 and MENA Construction Summit 2023, which will take place respectively from the 5th – 6th of June at Crowne Plaza – RDC Hotel & Convention, Riyadh, Saudi Arabia.

As the camping and off-road season comes to a close, the ARB Community celebrated the end of the season with a memorable event. Families and friends joined together for an evening full of joy and the true spirit of adventure to strengthen friendships, share experiences, and celebrate the season's incredible journeys.

At Al Masaood, our cultural diversity is one of our prime strengths.

Throwback to Al Masaood Power Division's participation in the UAE Power Week Conference by Utilities Middle East. During the conference, Rasso Bartenschlager, General Manager of Al Masaood Power Division, delivered a keynote speech on the topic of "Responding to Demand Trends and Boosting Innovation within the Region's Solar Sector".

As part of Al Masaood Automobiles continual drive for excellence, the Aftersales Department organised the Nissan Wholesale Dealers Program Awards Ceremony and Gala Dinner on 4 May 2023, at the Rixos Premium Saadiyat Island, to celebrate the strong performance of our Wholesale network partners across Abu Dhabi and Al Ain.

Al Masaood Tyres, Batteries & Accessories is proud to announce the launch of its first authorized 3M Autocare Centre in its SeaPalace branch. This is an official centre in Abu Dhabi for top-tier car tinting services that utilizes the latest technology and equipment to ensure optimal results.

Don’t miss out on the excitement!

Al Masaood Tyres, Batteries & Accessories recently has collaborated with our partner, Bridgestone for a campaign at our Mushrif Branch to highlight 'Sustainability Week' from 9th of May to 16th of May 2023.

As part of Al Masaood Automobiles continual drive for excellence, the Aftersales Department organised the Nissan Wholesale Dealers Program Awards Ceremony and Gala Dinner on 4 May 2023, at the Rixos Premium Saadiyat Island, to celebrate the strong performance of our Wholesale network partners across Abu Dhabi and Al Ain.

Irfan Tansel, CEO of Al Masaood Automobiles, was recently featured on the cover story of Logistic News Middle East Magazine's May issue. In his article, Irfan sheds light on the shifting landscape of last-mile delivery in the UAE with the help of Artificial Intelligence (AI).

A new street in the heart of Abu Dhabi (Al Danah district) has been named after the late Rahma Al Masaood Al Muhairbi, one of the founding brothers of Al Masaood Group. He was a trailblazer in the UAE business world and a prominent philanthropist.

Al Masaood Power Division will be participating in the upcoming Seatrade Maritime Logistics Middle East 2023 exhibition which will take place from the 16th – 18th of May at the Dubai World Trade Centre. As the distributor of mtu A Rolls-Royce Solution, Volvo Penta, and NIDEC Leroy-Somer in the UAE and Bahrain, Al Masaood Power will be showcasing its portfolio of new technologies and sustainable power solutions that are designed to contribute towards a net zero-carbon society.

Total Quartz 9000 Product Awarded as 'Product of the Year Gulf 2023'
I'm very proud to share that our partner, TotalEnergies, has been awarded the prestigious Product of the Year Gulf 2023 award in the Engine Care Category for its Quartz 9000 product range. This award covers all Gulf countries, including Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates.

Al Masaood Automobiles was recently featured in the Gulf News and The Gulf Time daily newspapers on Friday, 5 May 2023, as AMA has won the Silver category of esteemed Sheikh Khalifa Excellence Award (SKEA), which is part of Abu Dhabi Chamber of Commerce and Industry (ADCCI). Under the patronage of His Highness Sheikh Mohammed bin Zayed Al Nahyan, President of the UAE, the Award ceremony, organised by the Abu Dhabi Chamber, was held on 4 May at the Emirates Palace Hotel,  Abu Dhabi. 

It is with great pride that I announce that Al Masaood Automobiles was honoured with the Sheikh Khalifa Excellence Award (SKEA) - Silver category. This award recognises organisations that have proven and effective processes that lead to both business excellence and operational continuity.

Al Masaood Automobiles, the authorized distributor for INFINITI in Abu Dhabi, Al Ain, and the Western Region, recently announced an exciting Summer Sale offers from 2nd of May until 31st of May for customers looking to purchase popular models such as Q50, QX50, QX55, QX60, QX80.

In celebration of the 47th anniversary of the unification of the UAE Armed Forces, Al Masaood Group joins the nation in recognising the significant role played by the UAE Armed Forces in safeguarding the nation's sovereignty and security.

Following on Bridgestone's CSR campaign "Eyes on Road", the team at Al Masaood Tyres, Batteries & Accessories collaborated with our principal once again in their Ramadan activity: "Eyes on Road: Route to Ramadan". The campaign aimed to raise awareness and appreciate the big efforts invested by hardworking truck drivers who spent Ramadan away from their families to support our community.

Sofiya Poland, Head of Procurement at Al Masaood, was recently featured in an article titled ‘Al Masaood Lays Out Its Transformation Plans to Build on an Already Established Legacy’ in the Business Profile (ProcureScape). In her interview, Sofiya has highlighted the importance of people, processes, & sustainability. She also underscored the need for Procurement to shift towards a customer-centric and business-enabling role that is agile to support a consistently evolving business landscape.

In a recent interview with Plant Machinery Vehicles magazine, Mohamed El Zeftawi, General Manager of Al Masaood Commercial Vehicles & Equipment, discussed the growing demand for greener solutions in the GCC that have risen due to climate change.

April 22 marks Earth Day, the environmental movement observed worldwide. Each year, over a billion people participate in this global, national, and local day of action.

May this beautiful occasion of Eid al Fitr bring you and your family happiness and joy.

Throwback to our participation in the Emirates Red Crescent's 'Break the Fast' initiative this Ramadan. As part of the campaign, our employees worked hand in hand with the Emirates Red Crescent teams to distribute Iftar packs to members of the community in Abu Dhabi, Al Ain, and Dubai.

Al Masaood TBA collaborated with Bridgestone MEA for the "Eyes on Road: Route to Ramadan" campaign that aimed to bring joy and awareness to hardworking truck drivers who spent Ramadan away from their families. 

Let’s tap into our innate environmentalists and save water this Ramadan. Here are some simple tips to follow:

Bridgestone Middle East recently collaborated with Lamborghini to create a bespoke high-performance tyre that maximizes the full potential of the new Lamborghini Revoltoso supercar.

Our planet is truly a watery wonder. 70% of its surface is covered in liquid water. Despite this, only 1% of this water is accessible to us as fresh water, with the rest locked in glaciers and snowfields across the globe.

Rasso Bartenschlager, General Manager of Al Masaood Power Division, was recently featured on the cover story of Utilities Middle East Magazine’s April issue. In his interview at the Middle East Energy 2023 event in Dubai, he highlighted Al Masaood Power Division’s new solutions, aimed at increasing productivity and supporting sustainability initiatives.

During Ramadan, we are reminded of the importance of compassion and empathy for those who are struggling.

During Ramadan, we are reminded of the importance of compassion and empathy for those who are struggling.

Throwback to Al Masaood Power Division showcasing new energy solutions from its global partner, Volvo Penta, particularly Battery Energy Storage subsystems (BESS) built with OEMs in Middle East Energy 2023. BESS enhances power grid reliability, capacity, and resiliency through energy storage and delivery. Volvo Penta is developing a subsystem intended for BESS that's scalable and purpose-built, aiming to improve efficiency and performance for power delivery headed towards a net-zero future.

Below are some highlights of Al Masaood Tyres, Batteries & Accessories' recent collaboration with Bridgestone and Abu Dhabi Police in a three-day tyre safety campaign #CheckedbyBridgestone to promote safe driving among road users at Mushrif, Corniche, and Reem branches.

Al Masaood has once again partnered with Emirates Red Crescent in its annual Ramadan campaign "Ramadan Continuous Giving". The Government Affairs team extended an opportunity to our employees to volunteer in this year's 'Break the Fast' initiative, where they distributed Iftar parcels to road users at various locations across Abu Dhabi, Al Ain, and Dubai.

On Zayed Humanitarian Day, we remember the UAE’s founding father, the late Sheikh Zayed, whose humanitarian efforts knew no borders.

Marwa Kaabour, Group Head of Marketing and Corporate Communication, was recently featured in Campaign Middle East magazine’s March issue. In her article, she discusses how branding can be a powerful tool to make a company’s strategy visible, relatable, and engaging for employees.

Al Masaood wishes you a Happy Easter!​

Jens Otterstedt, General Manager of Al Masaood Bergum, was recently featured in the February 2023 edition of Plant Machinery Vehicles Magazine. In his exclusive interview, Otterstedt highlighted Al Masaood Bergum's new initiatives and innovative construction solutions, specifically: Cross Laminated Timber (CLT) and Hybrid Modular Building Systems (HMS). 

Discover DongFeng Exclusive Ramadan Savings!

At the Al Masaood Power Division booth,they showcased their cutting-edge, fully integrated sustainable technologies, developed by their partners @mtusolutions and @volvopenta. Among them were the MTU Hybrid Propulsion Solution System and the MTU engine model 16V2000M96L. They were also featuring Volvo Penta's Easy-Drive Simulator and their D4 Aquamatic Engine and Propulsion System.

Al Masaood Tyres, Batteries & Accessories recently held a three-day tyre safety campaign, from 21 – 23 March, where the team provided free tyre checks to customers of our Mushrif, Corniche, and Reem branches.

On behalf of Al Masaood, I wish to convey my sincere congratulations to our newly appointed leaders in the UAE.

During the holy month, let’s be mindful about the food we consume and practice moderation.

Ramadan is for many of us the time for family gatherings and scrumptious iftars.. but did you know that every year, the world tragically throws away 1.3 billion tonnes of food, squandering close to a trillion dollars in potential savings? Meanwhile, approximately one billion people go hungry every day (FAO).

This Ramadan, let’s come together to make a collective contribution towards achieving clean and affordable energy for all.

Attention All Adventure Enthusiasts!

While we light up our lanterns to celebrate Ramadan, there are 790 million people around the world who are denied access to electricity. Tens of millions in the Arab world have been thrust into darkness due to electricity shortages.

Buy 4 Bridgestone tyres 17" inches and below and get AED 200 voucher.

The holy month is here, giving us once again abundant opportunities to practice compassion, self-reflection, and gratitude. As the spirit of the holy month prevails, let us remind ourselves that Ramadan is also the time to think about those who are less fortunate.

At Al Masaood Automobiles, we have cultivated an environment where learning and development takes a front seat. In order for us to deliver the best service and experience to our customers, we must ensure that our staff are well equipped with the latest skills and know-how in our field.

As the world observes Earth Hour, we encourage everyone to join the global movement by switching off unnecessary lights for one hour, starting 8:30 PM UAE time.

On the occasion of the holy month of Ramadan, I extend my warmest greetings to all of you wishing you and your loved ones health and safety.

Al Masaood wishes you all a blessed and prosperous Ramadan.

To all the incredible mothers out there, thank you for everything that you do and for making us the people that we are today.

ARB Emirates sponsored the Rahal Desert Challenge that took place during February. As part of our participation, we displayed a Nissan Patrol accessorized with high-quality ARB 4x4 Gear.

In an effort to strengthen Al Masaood Bergum’s digital presence, I am happy to announce the launch of our new website.

ARB Emirates sponsored the Rahal Desert Challenge that took place during February. As part of our participation, we displayed a Nissan Patrol accessorized with high-quality ARB 4x4 gear.

Rasso Bartenschlager, General Manager of Al Masaood Power Division, will be participating at the Utilities Middle East's UAE Power Week Conference that will take place on 21 March 2023 at Taj Exotica, the Palm, Dubai. During his participation, he will be delivering a keynote speech on the topic 'Responding to Demand Trends and Boosting Innovation Within the Region's Solar Sector'.

As part of our Emiratisation strategy, Al Masaood participated at the National Service Career Fair 2023 to engage with young Emiratis and introduce them to career opportunities and the work culture across the Group.

Masaood Village Facilities Management recently signed a partnership agreement with Tornado Group, a leading business group in the UAE. The agreement was signed with Foad Jaffal, Chairman of Tornado Group. Through this partnership, Masaood Village Facilities Management will be providing catering and laundry services for a labor force of 3,000 employees for Tornado General Construction.

To celebrate International Women’s Day, our teams from across the Group came together to appreciate women for their strength and resilience in everything that they do. During our celebration we also emphasized on the importance of embracing equity.

Al Masaood Equipment Rental recently provided portable units for the World Padel Tour MODON Abu Dhabi Master 2023 that took place at the Bab al Nojoum Hudayriyat.

Rasso Bartenschlager, General Manager of Al Masaood Power Division, has been featured in the February issue of Forbes Middle East, where he discusses the significance of "Fostering Sustainable Solar Power”.

We had the pleasure last week of meeting Mr. Laurent Dartoux, CEO and President of Bridgestone EMIA on his visit to the UAE. Mr. Dartoux was accompanied by Mr. Daniel Giroud, Chief Sales Officer of Bridgestone EMIA, Mr. Wim Van Der Meersch, Chief Human Resources Officer of Bridgestone EMIA, Mr. Jacques Fourie, VP of Bridgestone MEA, Mr. Anand Hegde, Commercial PBU of Bridgestone MEA, and Mr. Samuel Massard, Branch Manager Gulf.

Al Masaood Tyres, Batteries & Accessories hosted a dealer meeting on the 16th of February 2023 in collaboration with our partner TotalEnergies. The gathering saw the participation of over 100 members of our dealer network across Abu Dhabi and Al Ain.

Following our efforts to support Abu Dhabi's quest to become an international sports hub, Al Masaood sponsored the World Padel Tour MODON Abu Dhabi Master 2023. Held for the very first time in Abu Dhabi from the 21st – 26th of February on Al Hudayriyat Island, the 6-day event was filled with thrilling Padel action and entertainment from the world's best players in the game.

As the number of events and festivals in the UAE are rising, Al Masaood Equipment Rentals has taken the lead to deliver rental solutions for large events across the UAE. The division’s tech-driven products are custom-designed to add value and better serve the companies and event attendees.

Al Masaood wishes you all a blessed day on the holy occasion of Isra'a Wal Miraj.

Al Masaood Automobiles held its annual strategy retreat on the 7th of February 2023. During the meeting, the company launched its next mid-term strategy for the coming 5 years.

Kicking off the year on a high note, we held the Al Masaood Automobiles Falcon 2.0 strategy launch on the 7th of February. The session was attended by our Chairman, HE Masaood Ahmed Al Masaood, our Director, Khalifa Al Masaood, ExCo member, Ziad Abou Nasr, along with the Heads of our Corporate Support departments, and Al Masaood Automobiles' Department GMs. We also welcomed Thierry Sabbagh, President, Nissan Saudi Arabia, INFINITI Middle East and Managing Director, Nissan Middle East.

This year's edition of Fun Drive was the destination for all car lovers and enthusiasts from across the UAE, and a perfect showcase for our state-of-the-art Nissan vehicles.

Throwback to Al Masaood Commercial Vehicles & Equipment Division's participation at the EcoWASTE Exhibition, where the division showcased their latest environmentally friendly trucks 'UD Trucks PKE 250' and 'Renault Trucks 6x4 Tractor Head K480' that offer sustainable waste management solutions.

The iconic Nissan X-TRAIL has long been one of the preferred models of family SUVs within the Nissan line up. It has captivated customers by its powerful presence ever since its introduction. As the Nissan X-TRAIL celebrates 20 years in the Middle East, let's look back at the decades-long journey of this benchmark-setting SUV and its reputation as an ideal travel companion.

Hani El Tannir, CEO of Group Industrial, was featured on the cover story of the Truck & Fleet Magazine 2023 January edition. In his article titled 'Why we want to diversify', Tannir talks about the company's growth, its expansion plans, forming the right partnerships, sustainability, and the importance of diversifying.

“The declaration of 2023 as the ‘Year of Sustainability’ by His Highness Sheikh Mohamed bin Zayed Al Nahyan, the President of the UAE, reaffirms the value our wise leadership has placed on sustainability to achieve economic growth while protecting the environment for our future generations.

To give our customers easier access to our suite of services and products, we have introduced Bridgestone's first-ever monthly subscription service, MOBOX, on Al Masaood Tyres, Batteries & Accessories website.

The All-New 2023 Nissan X-TRAIL!

After nearly 40 years in the automotive industry, I can confidently say that the only constant is change. And the learnings I have gathered so far have been clear. To stay ahead, we must:

To make the buying experience more convenient and value-added for our customers, we have introduced the January offers on our e-commerce website. You can now get up to 35% off on Bridgestone tyres, free full car inspection, free nitrogen filling, free AC gas top up, and 50% off on wheel alignment.

With the UAE's vision to ban single-use plastic from 2024, we urge you to use the ‘Go Green’ water bottles and bags distributed by MARCOM.

Al Masaood Power Division along with our partner, MTU a Rolls-Royce Solutions Company, recently successfully concluded a customer seminar in Bahrain which was attended by various industry experts from the region.

Al Masaood Rentals recently provided portable units for the Mother of the Nation Festival 2022 that took place at the Abu Dhabi Corniche.

Vote now for our Al Masaood Commercial Vehicles & Equipment Division, as we have been nominated as 'Distributor of the Year' at the Truck & Fleet Awards 2023.

Vote now for Shams+, the first UAE-built smart solar charging solution, as we have been nominated as the 'Innovation in Mobility Technology' at the Truck & Fleet Awards 2023.

"I would like to thank all my reporting departments and teams for their tremendous amount of work and dedication throughout the year. The Corporate Services teams engaged with the business units to seamlessly overcome challenges of business growth and acceleration this year. We are so proud of the business achievements of all businesses and support divisions, and I look upon 2023 as a year of significant change and investment for the Group."

“Al Masaood collaborates closely with the Abu Dhabi Government to ensure our objectives and strategies are in line with Abu Dhabi Vision 2030. We have maintained a robust relationship with the government in numerous sectors as well as semi-government entities through developing mutual trust and support.”

“As 2022 comes to an end, allow me to reflect on what has been a challenging, yet rewarding year for Al Masaood Group Property. Despite numerous market upheavals following the recovery from the pandemic, the team has risen from the challenges and performed exceptionally to deliver the goals set at the start of the year.”

“As we say goodbye to 2022, it is hard to contain the excitement for what is coming in 2023. Despite all the uncertainties with world events, it was a record-breaking year for the Group with phenomenal performances across all businesses.”

"A sincere “Thank you” to each and everyone for making this year a successful and enjoyable one that it was. And what makes this sweeter is that we achieved our results while maintaining the values of Al Masaood - values which have guided the business for over five decades now and which stand us in good stead every day."

“I am deeply grateful for the efforts put in by everyone on the team of Falcons, who, with all prevailing headwinds and unexpected turns, have stood firmly and put their best foot forward. As we usher in a new chapter in AMA’s journey, I would like to take this opportunity to say a big Thank You and Well Done to everyone.”

Chairman of Al Masaood, H.E. Masaood Ahmed Al Masaood, said "Al Masaood Group has had an incredible and transformative year in the last 12 months. This has resulted in numerous achievements that have enriched our portfolio. I appreciate the hard work and dedication of our employees."

As 2022 comes to an end, we are truly grateful and thankful for what it had in store for us!

Looking forward to another year full of happiness and successes. Happy New Year!

Our newest division, Al Masaood Rentals recently provided portable units for the Mother of the Nation Festival 2022 that took place at the Abu Dhabi Corniche.

Another successful #ADNOCADMarathon2022 completed.

May the Christmas season bring happiness and joy to you and your family.

Wishing you all a Merry Christmas!

In an effort to foster a culture of sports in the capital, Al Masaood Automobiles – Nissan is sponsoring the two-week-long Liwa Moreeb Dune Festival 2023 that is taking place from the 16th to the 31st of December 2022.

Al Masaood Commercial Vehicles & Equipment Division was recently named the ‘Logistics Firm of the Year’ at the Enterprise Agility Awards 2022 by Entrepreneur Middle East. The award ceremony took place on the 15th of December at Sofitel Dubai the Palm in the presence of various industry players and leaders from the MENA region.

As part of the division’s strategy to expand within the region, Al Masaood Bergum will be participating at the upcoming Construction Technology Festival that will be taking place on the 14th and 15th of December in Riyadh, Saudi Arabia. Through this participation, we are looking to establish our presence and explore the best potential opportunities in the Kingdom of Saudi Arabia.

Did you know that single use plastic causes 8 to 10 million metric tons of ocean pollution every year? At this rate, by 2050 our oceans will have more plastic waste than fish!

Al Masaood Power Division has recently launched its Mechatronics Apprenticeship Program with an aim to strengthen and maximise employment of the UAE Nationals. The two-year program has been designed to train fresh Emirati graduates in the engineering fields and industrial sectors.

In a recent article with Middle East Economy titled “Success is never final”, Ahmed Rahma Al Masaood, Director of Al Masaood Group, discusses company growth over 5 decades, and highlights many of Al Masaood’s notable initiatives and solutions, such as the launch of Shams+, the first UAE-built smart solar charging solution. He also sheds light on the Group's new direction towards sustainability through sound ESG practices and our commitment to the UAE's "Make it in the Emirates" campaign.

Al Masaood employees, from all across the Group, came together to celebrate the 51st UAE National Day.

“As we celebrate the National Day today, we stand in pride of our country's incredible journey over the past 51 years. Today, as we hold our heads high, we are reminded of our nation's history which is replete with remarkable developments & growth achieved by our wise leaders and people of our nation. On this historic day, we also honour the late Sheikh Zayed Bin Sultan Al Nahyan, and the founding fathers, for their relentless pursuit in paving the way for our country’s union as well as their persistent efforts that ushered the UAE into a period of glorious development. On this auspicious occasion, we, at Al Masaood, reaffirm our total allegiance to the nation, its values, and vision. We further restate our commitment to the developmental journey of the UAE, and the pathway it forged towards a brighter future for our nation.

51 years of accomplishments, pride, and unity.

On Commemoration Day, we join the entire nation in honouring the courage and sacrifices made by our Emirati Martyrs. Their memory will long live in our country's history and they will continue to be a beacon of hope and a driving force behind the nation's progress toward a peaceful and prosperous future. The principles of sacrifice represented by our martyrs are the values on which strong nations are built. It is through these values that our country has achieved tremendous growth and carved out its unique place in the world. This year, we observe Commemoration Day in accordance with the directives of our President, H.H. Sheikh Mohamed bin Zayed Al Nahyan, who has emphasised numerous times that the sacrifices of our martyrs are a true example of patriotism, and their memory will always serve as an inspiration.

I was delighted to receive Jacques Michel, Senior Vice President of UD Trucks International Sales, and Mourad Hedna, President of UD Trucks for the Middle East, East, and North Africa (MEENA) region, to Al Masaood Commercial Vehicles & Equipment (CV&E) Division's M40 facility on 16th November. The visit comes as part of UD's senior management visit to the region and Abu Dhabi.

The Aftersales team at Al Masaood Automobiles recently completed a two-day training course for the ‘Six Thinking Hats’ by Time Training Centre in Abu Dhabi. The sessions were attended by managers and supervisors from the Service Department and Spare Parts team.

I am pleased to announce that Al Masaood Commercial Vehicles & Equipment (CV&E) has recently joined the annual UD Trucks Partner's Conference 2022 which gathers all UD Trucks partners from the Middle East, East, and North Africa (MEENA) region where each partner presented their respective collaborations and success stories with the brand. The conference was held on 17th November at the Dubai Queen Elizabeth II Hotel.

A combination of heritage and modernity, Renault Trucks have revealed their new logo which is a true statement of what their values are.

Al Masaood Property Division has recently teamed up with the University of Adelaide to host a panel discussion on current Real Estate trends across the UAE. This was held on November 14th at The Hive, Abu Dhabi National Exhibition Centre and attended by a variety of UAE market professionals from the leading real estate developers and consultants.

To improve and develop the Al Masaood Commercial Vehicles and Equipment Division’s digital presence, I am happy to announce the launch of our new website. The website is now live at: www.masaoodcve.com. This project has seen the hard efforts of many team members, and I would like to thank them for a job very well done.

ARB Emirates continues to cultivate new partnerships to amplify its presence across the UAE. Our latest partnership is with Polaris UAE, a part of Abdulla Al Masaood & Sons. Through this partnership, ARB will be displaying a wide range of its 4x4 products and off-roading gear in the Polaris Showrooms in the UAE. These products include: the Esperance tent, recovery kit, awning, lights, camping accessories and much more.

General Manager of Al Masaood Tyres, Batteries & Accessories, Salah Adib, was recently featured in the Construction Business News in which he discussed the division's new e-commerce platform for its multi-brand automotive products and services, which successfully synchronizes the customer’s retail and virtual experiences.

Al Masaood Bergum have won the Modular Solutions Provider of the Year award at the Construction Business News Innovation Awards 2022.

Our Chairman, H.E. Masaood Ahmed Al Masaood, was recently featured in an exclusive interview with Forbes Middle East where he explains how the Group has consistently developed it businesses over the past 50 years.

With much delight I would like to announce that Al Masaood Automobiles' new recreational area at our Mussafah M12 premises is finally open. The recreational area features a comfortable lounge as well as a gaming zone that includes a ping pong table, baby foot, and other games. It also features some exercise equipment for employees to pump up their adrenaline levels whenever they feel the need.