Al Masaood | Abu Dhabi | UAE

In our recently launched Sustainability Report, Hani El Tannir, CEO, Group Industrial, highlights how Al Masaood Group Industrial has achieved significant growth and diversification across a myriad of industries

On our continual quest for Sustainability, Al Masaood Power Division is excited to showcase SHAMS+, the first UAE-built solar charging solution for electric vehicles and hybrid marine vessels.

Ahmed Salmeen, Chief Executive Government Affairs of Al Masaood, was recently featured in Al Khaleej daily newspaper, where he discussed Al Masaood’s plan for sustainability and regional expansion.

Recently, Al Masaood Property Division welcomed a Student Delegation from the University of Adelaide, Australia, for a Panel Discussion, held at The Hive, ADNEC, on 13 November. Building on the positive momentum from our past collaboration with the University and other educational institutes, this year we joined hands with CoreNet Global to reach a wider group of industry professionals to discuss the future of real estate across the UAE.

Building on the longstanding success of Nissan's popular sedan, the new 2024 Nissan Sunny has been rolled out across all Al Masaood Automobiles showrooms. This refreshed compact sedan features enhanced styling, efficient performance, and a suite of advanced technologies.

Al Masaood TBA Management was invited by our partners Bridgestone MEA to try the new OE Fitment for Maserati MC20 - the Potenza Sport Tyre.

Join us once again at Tawdheef this year, the UAE’s largest Emiratisation and Career Fair, happening from 13 to 15 November at the Abu Dhabi National Exhibition Centre (ADNEC).

As AMA moved into 2023 with the launch of Falcon 2.0, we have seen great progress in our strategy's key pillars 1) Diversification 2) Customer Centricity & 3) Innovation.

Al Masaood CV&E team had the opportunity of attending the UD Trucks Global Dealer Conference that took place from 6 to 9 November in Tokyo, Japan. This was the first time UD held their Global Conference after a period of ten years.

Walid Youssef Abdelzaher, General Manager of ARB Emirates, recently had the pleasure of visiting the Specialty Equipment Market Association (SEMA) Show 2023 in Las Vegas, USA, and representing ARB Emirates at this renowned event. Regarded as one of the largest industry events, the SEMA Show 2023 also paved the way for meeting senior executives of our principal ARB 4x4 Accessories from various international markets.

Movember is here, and it is a month dedicated to increasing awareness about men’s health issues, such as prostate cancer.

As we celebrate Diwali, the Festival of Lights, on November 12, we wish you and your loved ones boundless joy, prosperity, and success.

In a recent interview with Plant Machinery Vehicles magazine, Mohamed El Zeftawi, General Manager of Al Masaood Commercial Vehicles & Equipment, elaborates on how Al Masaood and Dongfeng are uniting to bring cutting-edge vehicle solutions to the UAE.

The magazine highlights a collection of articles by our leaders, showcasing their insights and experiences on sustainability in their respective fields.

Recently, in the presence of our esteemed Chairman, H.E. Masaood Ahmed Al Masaood, we welcomed our long-standing partner, Renault Middle East to the Al Masaood head office in Najda, Abu Dhabi. Visiting us were the Managing Director of Renault Middle East, Jerome Pannaud, and Executive Director of Renault Middle East, Tarik Danish.

An exclusive interview with Hani El Tannir, CEO of Al Masaood Group Industrial at the Abu Dhabi International Petroleum Exhibition and Conference (ADIPEC) 2023, was recently featured in Oil Review Middle East magazine.

Al Masaood once again will be participating in Tawdheef, the UAE’s leading event for empowering Emiratis through employment and entrepreneurship. The exhibition is set to take place from 13 – 15 November 2023 at the Abu Dhabi National Exhibition Center (ADNEC), and marks our fourth consecutive participation.

Elevate your driving experience with a set of new tyres for your INFINITI car, and get a complimentary engine oil change.

In unity, at Al Masaood we come together beneath our UAE flag - the symbol of our sovereignty and glory.

On this momentous UAE Flag Day, our Chairman, HE Masaood Ahmed Al Masaood, pays tribute to the enduring values of peace and unity that have been ingrained in our nation's heart by our visionary leaders and founding fathers.

Our Chairman, H.E. Masaood Ahmed Al Masaood, was recently featured in an article titled "Forward Steps Toward Sustainability Leadership" in Forbes Middle East magazine. In the article, he highlights how Al Masaood is paving its sustainability journey while supporting the UAE in its goals and vision to build a green and prosperous future.

As we continue to drive forward our Falcon 2.0 pillar of Customer Centricity, I am happy to share that our Renault team has recently reported the highest throughput across its service centers since beginning of the year in the month of September. September’s performance marks a 16% rise in comparison with August, and is 17% higher than the average from January to August. These results demonstrate the team’s dedication to best serve our customers, increase their retention, and actively add value to their car ownership journey.

As part of our efforts to raise breast cancer awareness, Al Masaood Bergum recently hosted a session for our female employees on 9 October at Dubai Investment Park 2 Facility. The session was led by Dr. Rini Kurunivilla, a specialist gynaecologist at Prime Healthcare Group LLC, Dubai.

To strengthen Al Masaood Equipment Rental's digital presence, I am happy to announce the launch of our new website.

On the 2nd of November, we pay our respects to the legacy of our beloved late Sheikh Zayed bin Sultan Al Nahyan – the UAE’s founding father.

Al Masaood Group has signed the "Climate-Responsible Companies Pledge" initiated by the UAE Ministry of Climate Change and Environment.

Al Masaood Automobiles Nissan has been certified by Nissan Middle East for the end-to-end digitization of our Aftersales services.

We have partnered with (SAP) Systems, Applications & Products in Data Processing, as our official enterprise (ERP) Enterprise Resource Planning provider.

As we keep striving for higher standards of service and positive contributions to the field of Procurement, Al Masaood Procurement team has been awarded the corporate ethics mark by the Chartered Institute of Procurement & Supply (CIPS) for the second consecutive year.

Al Masaood Village provides turnkey workforce accommodation services in Abu Dhabi since 2011.

Our Al Masaood Principal Dinner was a golden opportunity to bring together team members, partners, and principals in a warm and friendly setting to network, strengthen friendships, and bond.

Al Masaood Automobiles is once again crowned as the top Nissan dealer globally in aftersales, after winning the prestigious Global Nissan Aftersales Award for the third consecutive year, outperforming all dealers in its segment.

Thank you to everyone who attended our ADIPEC 2023 stands throughout the 4-day event, from key industry leaders to exhibitors and visitors.

Rasso Bartenschlager, General Manager of Al Masaood Power Division, sharing his insights about Al Masaood’s participation at ADIPEC.

Our partners at KSB & KSB Supreme Serv highlight their digitalization and monitoring system and how the brand’s products ensure that valuable natural resources are processed safely and reliably in onshore and offshore extraction, intermediate storage facilities, refineries, and downstream applications.

Arshak Toufenkjian, Chairman and Technical Director at PACT Engineering, sheds the light on PACT’s presence at ADIPEC.

Radi Laghmiri, representing John Cockerill at ADIPEC 2023.

Oussama Lakhal, Sales Engineer at Lamtec, discusses the innovative combustion technology they offer to the energy sector, and their cutting-edge solutions that optimize combustion processes, boost energy efficiency, and reduce environmental impact.

Vidyanand Dinkar Awasarmol, Respresnting Tubefit Engineers, shares insights on the synergetic partnership with Al Masaood Group, highlighting that together we’re driven by a common vision of forging a sustainable future.

Our principals at QuartzElec highlight the long standing and successful partnership that we have sustained over years.

Egbert Oldenboom, Regional Sales Manager - EMEA, shines a spotlight on the robust presence of Circor Schroedahl by Al Masaood in the Middle East.

Here’s a recap of our Day 2 at ADIPEC. The exhibition has been a great opportunity to meet our customers and visitors, and view the most recent innovations in the field of energy.

Our Al Masaood teams and our partners all welcome you to visit us at ADIPEC 2023.

Ghias Ur Rehman, Development Manager at Al Masaood Technical Services, sheds the light on our #ADIPEC participation this year. From forging strong partnerships to delivering quality services across the nuclear, oil and gas, and other industries.

Steve Hummel, representing Chart Industries, underscores their participation in ADIPEC 2023, and how the company caters to the various energy projects in the region.

Irfan Hasan, Deputy Director at Bertin Technologies, highlights the innovative products they have on display, using cutting edge technologies for monitoring and detection.

ADIPEC has started on a high note, with great energy and momentum.

Ahmed Salmeen, Chief Executive of Government Affairs shares his views on Al Masaood’s participation this year at ADIPEC

Hamdy Madany, Manufacturing Manager at Al Masaood Industries, sheds light on the division’s support to the oil field servicing industry domestically, regionally and overseas at ADIPEC.

Jad Naser, Manager at Leroy-Somer, invites you to visit us in ADIPEC where you can know more about Nidec Leroy-Somer’s services for electric motors and alternators.

Dr Khursheed Alam, General Manager of Al Masaood Projects & Engineering Services Division (PESD), highlights the tech-powered solutions that are showcased by Al Masaood Projects & Engineering Services Division at our ADIPEC stand. ​

cAl Masaood Commercial Vehicles and Equipment (CV&E) recently welcomed our long-standing partner, UD Trucks, in the presence of Mourad Hedna, President of UD Trucks for the Middle East, East, and North Africa (MEENA) region, and the UD Trucks South Africa team at our M-40 facility in Abu Dhabi. This visit coincided with UD Trucks’ Senior Executives and South Africa team’s exploration of our region and the capital.

As we mark Breast Cancer Awareness Month this October, we encourage all employees, both genders, to prioritise regular screenings, such as mammograms and self-examinations. Breast cancer can affect anyone, and early detection is crucial for effective treatment.

Elevate your service experience with Nissan Abu Dhabi dedicated team!

As part of our efforts in sustainability, Al Masaood Power Division participated in the Middle East North Africa (MENA) Electric Vehicle (EV) Show that took place from 27 to 28 September at the Radisson Red, Dubai Silicon Oasis.

Al Masaood Projects & Engineering Services Division is gearing up for their participation in the Abu Dhabi International Petroleum Exhibition and Conference (ADIPEC) 2023. The division will be joined by some of its global principal brands which including KSB, PACT, TubeFit, QuartzElec, CIRCOR | Schroedahl, and many more.

On the holy occasion of Mawlid al-Nabawi, we wish you and your families blessings and prosperity! 🌙

Al Masaood Automobiles (AMA) – Nissan has experienced a strong growth in customer interest generated in digital channels for Nissan Certified Pre-Owned (CPO) vehicles. AMA recorded a notable increase of 18% in customer engagement over the past three months. This achievement reflects the effectiveness of our innovative strategies and continual dedication to fulfilling the ever-evolving needs of our valued customers.

Al Masaood Group recently announced its partnership with New York University Abu Dhabi (NYUAD) to roll out a comprehensive Leadership Development Program for our esteemed executives. The program is specifically designed to provide Al Masaood executives with access to cutting-edge research, valuable knowledge, and a framework to embed Al Masaood’s competencies within the workplace.

Al Masaood Group Industrial, along with its divisions and principal brands, will be taking part at the upcoming Abu Dhabi International Petroleum Exhibition and Conference 2023, the largest meeting place for oil, gas and energy engineers and professionals worldwide.

The Automotive Agencies and Importers of Spare Parts Working Group, affiliated with the Abu Dhabi Chamber, held its sixth meeting in 2023. The meeting was led by Ahmad Rahma Al Masaood, Chairman of the Working Group, and attended by the Group's members.

We have continued to sustain and safeguard the environment by generating periodic water analysis reports, converting waste into new products, using biodegradable bags, as well as recycling paper, plastic and cans.”

Auto Central Spare Parts continues its efforts to provide top quality and cost-efficient aftermarket solutions to its discerning audience. As part of this, Auto Central recently celebrated its successful partnership with Blue Print, a Bilstein Group brand, and its results in the first part of 2023.

Ameen Jaber, Head of Marketing at Al Masaood Automobiles, was hosted on Dubai Eye's Business Breakfast show where he discusses the growth that the company has witnessed in Nissan Certified Pre-owned vehicles. Ameen also highlights the evolving customer trends and why many buyers these days are gravitating towards the purchase of pre-owned cars.

Al Masaood Automobiles (AMA) recently took part in the ELITE 2023 Regional Skills Contest hosted by Nissan & INFINITI Middle East. The three-day event was a great opportunity for AMA's Service Advisors, Technicians, Parts Executives, and Sales Consultants to demonstrate their skills and knowledge, refining their expertise for our valued customers.

Al Masaood Commercial Vehicle & Equipment (CV&E) held its annual gathering recently at Erth Hotel, Abu Dhabi, where key members of the division came together to review their accomplishments over the previous year and set out their upcoming strategies and objectives for the coming years.

Al Masaood Technical Services, a business unit of Al Masaood Group, recently participated in the 7th edition of the UAE France Energy Day that took place on 14 September 2023 at the Sofitel Abu Dhabi Corniche. The event focused on embracing the circular economy and minimizing environmental footprint with clean and sustainable technologies related to automation, carbon capture, digitalization, energy efficiency, hydrogen, as well as Oil & Gas 4.0 technologies

Irfan Tansel, CEO of Al Masaood Automobiles, was recently hosted on CNBC Arabia's program 'CEO Talks' where he discussed a range of trending topics in the automotive and business landscape in the UAE and region.

Ameen Jaber, Head of Marketing at Al Masaood Automobiles was invited to speak at the Campaign Middle East Breakfast Briefing forum to discuss the topic of data and analytics. In his talk, Ameen shed light on the latest technologies and data strategies Al Masaood Automobiles has adopted in their marketing campaigns which has been running successfully and yielding great results.

Take on the Roads in Style

As a responsible corporate citizen, Al Masaood rolled out its ‘Think. Act. Save.’ initiative to encourage our employees to adopt positive change and use sustainable and eco-friendly products and methods, in contribution to saving mother nature.

Al Masaood Tyres, Batteries & Accessories (TBA) recently held a business lunch with its long-standing principal, TotalEnergies in Abu Dhabi

In a recent live commentary on Boursat Al Alam program with May Ben Khadra and Hussein Sayed on CNBC Arabia, Irfan Tansel, CEO of Al Masaood Automobiles discusses the current state of affairs of the auto industry in the UAE and region. 

Congratulations to our Al Masaood leaders and divisions on winning 3 prestigious awards at the recently held Sustainability Innovation Awards by BNC Publishing.

Give your car the care it deserves with an oil change service, including complimentary car wash, oil filter replacement, comprehensive 15-point check, and access to genuine parts.

Al Masaood Automobiles’ long-term automotive partner, INFINITI, has recently announced a comprehensive brand refresh aimed at enhancing customer connections and delivering "thoughtful hospitality" at all touchpoints, bringing to life the brand’s signature Total Ownership Experience.

Driven by customer centricity, a main pillar in the Falcon 2.0 Strategy, Auto Central Spare Parts continues its efforts to provide top quality and cost-efficient aftermarket solutions to its discerning audience. As part of this, Auto Central has recently celebrated the successful partnership with Blue Print, a Bilstein Group brand, and its results in the first part of 2023.

Al Masaood Bergum will be at Cityscape Global 2023, the world’s largest Real Estate Exhibition, in Riyadh, Saudi Arabia.

At Al Masaood, we believe that upholding Corporate Responsibility is directly linked to the achievement of the UN's Sustainable Development Goals (SDGs)

Auto Central, Al Masaood Group’s multi-brand Auto Service and Repair Centre, has been awarded the prestigious ISO 9001, 14001, and 45001 certifications by Bureau Veritas - a global leader in testing, inspection, and certification services.

Get your car ready for back-to-school season!

Al Masaood Automobiles has just announced the exclusive availability of the Nissan Patrol V6 XE with upgraded features, offering customers value-added features a range of options that cater to their specific needs and preferences.

Al Masaood Tyres, Batteries & Accessories (TBA) recently held a business lunch with its long-standing principal, TotalEnergies in Abu Dhabi. The meeting brought together key representatives from Al Masaood TBA and TotalEnergies, including our esteemed Director; Ahmed Rahma Al Masaood, Hani El Tannir, CEO of Al Masaood Group Industrial, Samir Oumer, TotalEnergies Country Chair in the UAE, Karine Singh, Managing Director TEMME, Thomas Vigneron (successor of Karine Singh), and Sanjay Handa, Vice President Direct Markets.

Al Masaood Bergum recently welcomed the Group Corporate Support Services to its facility in Dubai Investment Park. In the presence of Hani El Tannir, CEO of Al Masaood Group Industrial, we discussed and exchanged ideas that reiterated our commitment to working together to achieve our shared objectives.

Ultimate Sophistication and Class with INFINITIQX60.

Al Masaood Technical Services, has partnered with John Cockerill Services International to deliver innovative solutions and cutting-edge technologies to clients with a focus on the nuclear, oil & gas, wind farm and other evolving sectors.

ADIHEX is almost here, and our ARB team is excited to meet all the visitors.

As we work towards making sustainable business practices more transparent and meaningful, it is essential that we have access to the necessary Sustainability data. To ensure our sustainability journey progresses steadily, robust information must be gathered, enabling us to create an effective Sustainability strategy that will yield good value."

Our Chief Executive Government Affairs, Ahmed Salmeen, shares his message to all the incredible Emirati women that lead the way with their commitment to support our beloved UAE.

To celebrate Emirati Women’s Day this year, we partnered with Emirates Nature – WWF on a series of engaging workshops, where our Emirati female colleagues explored new ways to promote sustainability in their daily lives and contribute to a greener and more sustainable future

Al Masaood Bergum will be participating in the upcoming Cityscape Global exhibition that will take place from 10-13 September 2023 in Riyadh, Saudi Arabia. This comes as a part of Al Masaood Bergum’s plan to further provide its modular building solutions to other developments within Saudi Arabia.

Rasso Bartenschlager, General Manager of Al Masaood Power Division will be a guest speaker at the upcoming Sustainability Innovation Forum 2023 on 31 August in Dubai. The event, sponsored by Al Masaood Group, gathers professionals across sectors, including energy, to drive sustainability.

In recognition of its commitment to maintaining high standards across its service, spare parts, and pre-owned divisions, Auto Central has been awarded ISO 9001, 14001, and 45001 certifications from Bureau Veritas (BV), a global leader in testing, inspection, and certification services.

In ADIHEX this year, ARB Emirates will be launching an exciting brand-new range of camping and off-roading gear. Visitors can also access an exclusive 70% discount on selected ARB products that are available on stand.

As we approach Emirati Women’s Day, our Group HR Manager, Bothaina Al Ali, shares a few words, inspiring the women of our nation to reach for new horizons

At Al Masaood, we are driving transformation through our robust Sustainability Framework, encompassing Environment, Society, Governance, and People, aligned with Abu Dhabi Environment Vision 2030.

ARB Emirates is once again the official Automotive Partner in this year's long awaited Abu Dhabi International Hunting and Equestrian Exhibition (ADIHEX) 2023

Al Masaood Automobiles recently hosted an exclusive meet and greet with popular influencers at the INFINITI Abu Dhabi showroom.

The Abu Dhabi International Hunting and Equestrian Exhibition (ADIHEX) is approaching soon, and ARB Emirates will be participating as the official Automotive Partner for the event for the third year in a row.

Jens Otterstedt, General Manager of Al Masaood Bergum, was recently featured in Technical Review Middle East Magazine, August 2023 edition. In the article titled “Making Construction Greener, One Step at a Time”, Otterstedt highlights Al Masaood Bergum’s efforts to embrace sustainable construction.

At Al Masaood, we are forging partnerships with suppliers and service providers who share our values. Our business practices are based on three main pillars: long-term growth, mutual benefit, and sustainable strategic performance. Find out more about Al Masaood's ethical procurement practices in its Sustainability Report 2020-2022.

The highly anticipated Gran Turismo movie has just hit the theatres in the region, and Al Masaood Automobiles was pleased to join the thrill by supporting the premiere in Abu Dhabi. This movie, officially released in Abu Dhabi theatres on August 10, offers a unique opportunity to showcase Nissan's long-standing racing heritage and DNA.

Who says off-roading is only for men?

In a recent interview with Campaign Middle East, Ameen Jaber, Head of Marketing at Al Masaood Automobiles, shares his insights on crafting a winning strategy for the digital age. He discusses how businesses are embracing the future and harnessing the power of personas in performance marketing for continual growth

Gear up for a cool summer ride!

Through strong Corporate Governance practices, we are driving responsible growth across Al Masaood Group.

As we are Charting a Path to Sustainability Leadership, we at Al Masaood are aligning ourselves with the progressive direction of the UAE's Sustainability Agenda.

International Youth Day is just around the corner, being observed globally on 12 August. This year’s theme “Green Skills for Youth: Towards a Sustainable World” aligns very closely with Al Masaood’s commitment to sustainability, and our efforts to empower people to live a more sustainable life.

An exclusive interview with Rasso Bartenschlager, General Manager of Al Masaood Power Division, was recently featured in Oil Review Middle East Magazine’s 5th issue. In his interview, Rasso discussed the Division’s commitment to sustainable power systems.

Jens Otterstedt, General Manager of Al Masaood Bergum, was recently featured in Plant Machinery Vehicles Magazine’s August edition. In his interview, Jens highlighted the growing shift towards sustainability in the construction industry and Al Masaood Bergum’s contribution to this movement.

Today, we commemorate the 57th anniversary of the accession of Abu Dhabi’s founding father, the late Sheikh Zayed Bin Sultan Al Nahyan.

Al Masaood Group has been ranked as one of Forbes Top 100 Arab Family Businesses in the Middle East.

Al Masaood Automobiles’ team recently got together with their CEO, Irfan Tansel, to celebrate the strong performance and achievements of the first half of the year.

Following our strategic collaboration with the General Administration of Customs in Abu Dhabi, I am happy to report that we have now completed the implementation Phase 1 and Phase 2 of our bonded warehouse system. This project aims to create better synergies between the government and private sectors, leading to improved work efficiencies and substantial cost savings.

Ignite Your Drive with Al Masaood Automobiles’ Revamped ‘Excellerate’ Newsletter
Al Masaood Automobiles (AMA) has just launched its bi-annual Excellerate’ newsletter with a new and refreshed look. Featuring AMA’s recent achievements, community participations, and product launches, the new edition aims to keep our employees informed and connected with the latest news and updates from AMA.

ARB Emirates recently welcomed ARB International’s senior executives for a business review meeting in Dubai, in the presence of Lachlan McCann – CEO of ARB, Clinton Smith – Sales Manager of ARB International, and Mohammad Al Kayyali – General Manager of ARB Middle East. The high-level meeting was also attended by Hani El Tannir – CEO of Al Masaood Group Industrial, and Marwa Kaabour – Group Head of Marketing and Corporate Communication.

In its July edition, Al Masaood Group was highlighted by Arabian Business as one of the leading Family businesses in the region. Under the title “The Resilience of Family-Owned Businesses in the Middle East”, the article delves into how these enterprises are considered a cornerstone of business activity in the Middle East.

In an exclusive interview with CEO Middle East Magazine, Irfan Tansel, CEO of Al Masaood Automobiles, shares his blueprint for business success in the magazine’s Legacy edition for July 2023. In his exclusive interview, Tansel discusses significant topics such as driving disruption and the importance of keeping customers engaged to earn their loyalty.

Congratulations to Rasso Bartenschlager, General Manager of Al Masaood Power Division, on being named one of the Top Energy Transition Leaders in the region. In the recently published book by ITP Media Group, Rasso’s unwavering commitment to shaping the future of energy, his profound expertise, and innovative strategies are highlighted. As a transformational leader, Rasso is spearheading Al Masaood Power’s evolutionary journey towards green energy and sustainable power solutions

Stay cool and conquer the heat.

Enjoy the ultimate fusion of Performance and comfort with Patrol Nismo!

Throwback to Al Masaood Bergum's participation in the Arab-German Business Forum from June 5 to 7 at the Ritz-Carlton Hotel in Berlin, Germany. During the event, the division showcased their sustainable solutions: Cross-Laminated Timber (CLT) and Hybrid Modular Building Systems (HMBS).

We wish you and your families a blessed Hijri New Year!

Avail the Summer Offer on Nissan Certified Pre-Owned Vehicles (CPOV) SUV from 13 July until 15 August 2023. Explore now the range of pre-owned Nissan SUV vehicles that meet all standards for performance, reliability, and peace of mind.

Al Masaood Automobiles’ Service Department recently successfully organised a technical skills competition for Nissan and INFINITI. This event showcased the exceptional talents and expertise of AMA’s technicians, setting the stage for the upcoming regional skills contest.

To strengthen ARB Emirates’ presence online, we are pleased to announce that our official LinkedIn page is now active under the name ARB Emirates.

Irfan Tansel, CEO of Al Masaood Automobiles, was recently featured in Gulf Business Magazine's July 2023 edition. In the article, Tansel shared his insights on self-driving cars and mobility innovation.

I am delighted to share with you a significant milestone in our journey towards a sustainable future, the launch of Al Masaood Group’s first Sustainability Report. This report reflects our commitment to charting a path to sustainability leadership, aligning ourselves with the progressive direction of the United Arab Emirates in its own journey towards a carbon net-zero future.

Al Masaood Commercial Vehicles & Equipment (CV&E) had participated in the second edition of the Make It in the Emirates Forum, organised by the Ministry of Industry and Advanced Technology in conjunction with the Abu Dhabi Department of Economic Development and Abu Dhabi National Oil Company (ADNOC).

Al Masaood Automobiles – INFINITI is honoured to support the recent Yas Links Summer Open in Abu Dhabi, as Exclusive Automotive Partner. This collaboration is a testament to Al Masaood Automobiles’ commitment to promoting golf in the UAE and reflects the enduring relationship between the brand, Yas Links Abu Dhabi, and Saadiyat Beach Golf Club.

I am pleased to share and celebrate the wonderful achievement of our esteemed colleague, Sofiya Poland, Group Procurement Manager. Sofiya has been recognised as one of the MENA Procurement Leaders to follow on LinkedIn. This recognition highlights Sofiya’s exceptional procurement and supply chain management skills.

Hani El Tannir, CEO of Al Masaood Group Industrial, was recently featured on the Cover Story of Plant Machinery Vehicles Magazine, July 2023 edition. In his exclusive interview, Mr. Hani highlights how Al Masaood Group Industrial is embarking on a substantial transformation towards more sustainable practices and renewable energy sources.

Meiraj Hussain, Group Head of Corporate Support, was recently named one of the business leaders at the UAE’s Next Mastermind Awards 2023. The ceremony took place on 24 June 2023 at the Crowne Plaza Dubai Marina, Dubai.

Sakeena Al Rumaithi, Graphic Designer of Group Marketing and Corporate Communication, was listed as Campaign Middle East's Brand Faces to Watch 2023. Sakeena has been working with Al Masaood for 3 years. She was nominated by Marwa Kaabour, Group Head of Marketing and Corporate Communication as the young talent who will be shaping the region's brand messaging in years to come.

Al Masaood Commercial Vehicles and Equipment (CV&E) has partnered with Lavajet to provide a fleet of 134 UD Trucks which are designed to reduce environmental impact, increase efficiency and uptime, improve profitability, and optimise the Total Cost of Ownership. Through this partnership Al Masaood (CV&E) will also provide after-sales services for UD Croner and Quester Trucks in the waste management segment, that is utilised by TADWEER.  

@economymiddleeast reviewed the Nissan Patrol NISMO, and here's what they had to say

Throwback to the successful participation of Al Masaood Power Division in Seatrade Maritime Logistics Middle East 2023 exhibition from 16 – 18 May at the Dubai World Trade Centre.

Wishing a very blissful Eid al-Adha to you and your family!

On behalf of Nissan Middle East (NMEF), Al Masaood Automobiles' (AMA's) management recognised members of the AMA Nissan Sales and Aftersales team members with the 'Customer Quality' Awards, for their dedication to delivering delightful customer experiences.

Al Masaood Tyres, Batteries & Accessories (TBA) division recently held a successful business meeting with our strategic partners, Bridgestone MEA, at the Park Hyatt Resorts & Villas Saadiyat Island.

In an effort to strengthen Al Masaood Bergum’s presence online, we are pleased to announce that our official LinkedIn page is now live under the name Al Masaood Bergum.

Al Masaood Projects and Engineering Services Division (PESD) recently welcomed to Abu Dhabi senior leaders from its long-term partner, CIRCOR – Schroedahl, led by Matthias Dirbach, Director Sales Global of Schroedahl.

We are delighted to share some exciting news that will take your off-roading experience to a whole new level. At ARB, we understand our customers’ desire for adventure and their need for top-quality accessories to make every journey extraordinary. That's why we have curated a special range of accessories designed specifically for the Nissan Patrol (Y62), ensuring that you can tackle any terrain with confidence and style.

Al Masaood Automobiles announced an exclusive Eid offer on all Nissan Patrol models with unbeatable price. This Eid offer from Al Masaood Automobiles includes:

Al Masaood Automobiles recently announced an exciting Eid Offer from 21st of June until 5th of July for customers looking to purchase popular models such as Q50, QX50, QX55, QX60, and QX80.

Check out Renault's Eid Al Adha mega sale on Renault Duster - The Unstoppable SUV

Check out Renault's Eid Al Adha mega sale on Renault Koleos- Get a thrill from it's powerful design!

Eid Adha Mubarak from Al Masaood family!

Check out Nissan Certified Pre-Owned Vehicle's Eid Offer!

Don't Miss Auto Central’s Mega Sale Offer

Following a three-year hiatus caused by the global pandemic, Al Masaood Automobiles (AMA) along with Nissan and INFINITI have triumphantly resurrected their Regional Skills Contest in 2023. 

Al Masaood Bergum recently participated in the Future Architecture Summit 2023 that took place on 14 June at Habtoor Grand Resort, Jumeirah Beach Residence (JBR), Dubai. The event examined the sustainability of future constructions, opportunities, and challenges of modern and tech-inspired architecture and design.

In an effort to support the transition to clean energy, ARB has introduced REDARC solar systems that can be used for camping and touring purposes. The ARB (REDARC) Solar Systems contribute to reducing carbon footprints and offer sustainable power sources. With this innovation, camping accessories such as refrigerators, lights, and power tools can be powered reliably, independently, and sustainably. 

Today we celebrate the unwavering strength, unconditional love, and immeasurable impact of fathers everywhere. Happy Father's Day

Throwback to Renault Trucks E-Tech Electric Truck Launch at the Ritz Carlton Abu Dhabi, where the first 100% fully heavy duty electric truck was launched, to be operated by Tadweer

In a recent interview with Arabian Business, Irfan Tansel, CEO of Al Masaood Automobiles, shared his blueprint for business excellence and Al Masaood Automobiles' approach to success

Al Masaood Bergum will be participating in the upcoming 'Future of Architecture Summit' that will take place tomorrow - June 14, 2023, at Habtoor Grand Resort, JBR, Dubai.

Irfan Tansel, CEO of Al Masaood Automobiles, was recently featured on Arabian Business on 8 June 2023. With over fourty years of experience in business, Irfan Tansel shares a blueprint for excellence with others. 

Al Masaood is devoted to fostering the economic and human capital of the UAE through its operations and by offering exciting career opportunities for the UAE Nationals. Our goal is to empower and engage the national cadres in a multicultural workplace where they can thrive in their professional pursuits.

Upgrade your car’s performance with NEW 2023 tyres! 

As the Gold Sponsor of Emirates Red Crescent (ERC), Al Masaood recently attended ERC's Eid Al Adha Sacrificial Meat (Adahi) campaign under the title "Your Giving... Makes Their Eid". This year's campaign was launched during a conference on 30 May at the Emirates Red Crescent Authority office, Abu Dhabi.

Al Masaood Automobiles – Renault recently introduced the game-changing Renault Express Van on 8 June in Abu Dhabi. This all-new commercial vehicle is set to serve the market with its high-quality combination of efficiency, practicality, and safety features.

Al Masaood Commercial Vehicles & Equipment (CV&E) Division recently celebrated the expansion of its long-term distributorship partnership with Renault Trucks Middle East. The renewal agreement was signed on the 25th of May at Al Masaood CV&E’s M-40 facility in Abu Dhabi.

Al Masaood Bergum participated successfully in the 26th Arab-German Business Forum, held at the Ritz-Carlton Hotel, Berlin, Germany from 5-7 June. The event aimed to further strengthen Arab-German business relations in various sectors. 

Al-Masaood manufacturing arm and Schlumberger (SLB), are pleased to announce the completion of a joint project, in line with UAE’s economic diversification strategy and the country‘s effort to enhance the competitiveness of national industry. A logging UPL unit was locally assembled in Abu Dhabi, to go into operation for SLB’s various projects. The truck mounted unit was jointly showcased by Al Masaood and SLB during the recent “Make it in the Emirates” forum held in ADNOC’s Energy Center

Al Masaood Commercial Vehicle & Equipment (CV&E) participated at the Fleet & Mobility Summit 2023. The event brought together key stockholders to extend their knowledge and witness the latest technologies and practices that will give deeper insight on the future possibilities of this critical sector.

The world's largest ecosystem, the ocean🌊

Al Masaood Bergum is participating as a Bronze Sponsor in two upcoming construction events in Saudi Arabia - Saudi Giga Projects 2023 and MENA Construction Summit 2023, from 5 – 6 June at the Crowne Plaza RDC Hotel & Convention, Riyadh, Saudi Arabia

Hani El Tannir, Chief Executive Officer of Al Masaood Group Industrial, will participate in an Industry Roundtable titled “Finding the Next Level of Services in the Year of Sustainability” at the upcoming Fleet & Mobility Summit. The event will take place on 8 June at Habtoor Polo Resort, Dubai. 

Today we pay homage to the ecosystem we call home. 🌍

Today marks World Environment Day, and on this occasion, I would like to shed some light on the sustainable efforts that our various divisions have been investing over the past few years. At Al Masaood, sustainability goes beyond spreading environmental awareness, taking traditional eco-friendly measures, or implementing green initiatives. Our diversified businesses have taken real on-ground steps that have allowed us to positively contribute to maintaining a healthier planet and a more prosperous society for current and future generations.

 am happy to announce that our corporate LinkedIn account has reached a milestone of 200,000 followers. This is a major achievement and a testament to the great work we are doing as a company.

Following our commitment to deliver a seamless and convenient service experience to customers, Al Masaood Automobiles unveiled a newly revamped Nissan Service Centre in the Mussafah area – M7. The facility was inaugurated in the presence of both Al Masaood Automobiles and Nissan Middle East Senior Management. The Mussafah-M7 Nissan Parts Centre remodeling reflects the Nissan Retail Concept (NRC), a global Nissan standard that ensures that brand experiences are consistent across all customer-facing facilities and across all touch points.

Tarek Khodair, Sales director of AlMasaood Power division, discusses sustainable solution at Seatrade Maritime Logistics Middle East 2023.

In December 2022, INFINITI Middle East regional office invited all Sales and Service professionals across the Middle East region to participate in the Digital INFINITI QX80 Ambassadors Contest with an aim to increase engagement around the popular QX80 model by highlighting the main features that benefit our customers.

In support of the UAE’s net-zero ambitions and sustainability agendas, Renault Trucks Middle East and Al Masaood in collaboration with Tadweer, launched the first 100% electric waste truck in the United Arab Emirates, the first fully electric heavy truck launched in the Middle East.

I am delighted to announce that Al Masaood Commercial Vehicles & Equipment (CV&E), led by its General Manager, Mohamed El Zeftawi, has launched in partnership with Renault Trucks Middle East, Renault Trucks E-Tech, the first 100% electric heavy-duty waste management truck in the UAE and the entire Middle East. The launch was held on 25 May 2023 at the Ritz-Carlton Hotel, Grand Canal, Abu Dhabi.

As a forward step in Project Leap, the Corporate Support team recently met with Al Masaood Automobiles on 23 May 2023 at the Anantara Eastern Mangroves Abu Dhabi Hotel, where we focused on furthering our Project Leap initiatives and fostering collaboration to ensure that we work together harmoniously as one team.

Al Masaood Automobiles' Aftersales Department recently inaugurated the newly-renovated Mussafah-M7 Nissan Parts Centre, in the presence of both Al Masaood Automobiles and Nissan Middle East senior management.

Al Masaood Tyres, Batteries & Accessories recently announced that its partner Bridgestone Middle East had been chosen as the ‘Official Technical Partner’ for Lamborghini. 

Our LinkedIn Family Has Reached 200k!

Al Masaood was recognised for its support to the initiatives organised by Alsaada Card Program Partners at the General Directorate of Residency and Foreigners Affairs (GDRFA) – Dubai. The recognition was presented to us by H.E. Lieutenant General Mohammed Ahmed Al Marri, Director – General of the General Directorate of Residency and Foreigners Affairs in Dubai.

In December 2022, INFINITI Middle East regional office invited all Sales and Service professionals across the Middle East region to participate in the Digital INFINITI QX80 Ambassadors Contest with an aim to increase engagement around the popular QX80 model by highlighting the main features that benefit our customers. 

Al Masaood Power Division successfully showcased the latest sustainable power solutions technology, at the Seatrade Maritime Logistics Middle East 2023, that took place recently from 16 – 18 May 2023 at the Dubai World Trade Centre.

Al Masaood Bergum will be participating in the upcoming two construction project events, Saudi Giga Projects 2023 and MENA Construction Summit 2023, which will take place respectively from the 5th – 6th of June at Crowne Plaza – RDC Hotel & Convention, Riyadh, Saudi Arabia.

As the camping and off-road season comes to a close, the ARB Community celebrated the end of the season with a memorable event. Families and friends joined together for an evening full of joy and the true spirit of adventure to strengthen friendships, share experiences, and celebrate the season's incredible journeys.

At Al Masaood, our cultural diversity is one of our prime strengths.

Throwback to Al Masaood Power Division's participation in the UAE Power Week Conference by Utilities Middle East. During the conference, Rasso Bartenschlager, General Manager of Al Masaood Power Division, delivered a keynote speech on the topic of "Responding to Demand Trends and Boosting Innovation within the Region's Solar Sector".

As part of Al Masaood Automobiles continual drive for excellence, the Aftersales Department organised the Nissan Wholesale Dealers Program Awards Ceremony and Gala Dinner on 4 May 2023, at the Rixos Premium Saadiyat Island, to celebrate the strong performance of our Wholesale network partners across Abu Dhabi and Al Ain.

Al Masaood Tyres, Batteries & Accessories is proud to announce the launch of its first authorized 3M Autocare Centre in its SeaPalace branch. This is an official centre in Abu Dhabi for top-tier car tinting services that utilizes the latest technology and equipment to ensure optimal results.

Don’t miss out on the excitement!

Al Masaood Tyres, Batteries & Accessories recently has collaborated with our partner, Bridgestone for a campaign at our Mushrif Branch to highlight 'Sustainability Week' from 9th of May to 16th of May 2023.

As part of Al Masaood Automobiles continual drive for excellence, the Aftersales Department organised the Nissan Wholesale Dealers Program Awards Ceremony and Gala Dinner on 4 May 2023, at the Rixos Premium Saadiyat Island, to celebrate the strong performance of our Wholesale network partners across Abu Dhabi and Al Ain.

Irfan Tansel, CEO of Al Masaood Automobiles, was recently featured on the cover story of Logistic News Middle East Magazine's May issue. In his article, Irfan sheds light on the shifting landscape of last-mile delivery in the UAE with the help of Artificial Intelligence (AI).

A new street in the heart of Abu Dhabi (Al Danah district) has been named after the late Rahma Al Masaood Al Muhairbi, one of the founding brothers of Al Masaood Group. He was a trailblazer in the UAE business world and a prominent philanthropist.

Al Masaood Power Division will be participating in the upcoming Seatrade Maritime Logistics Middle East 2023 exhibition which will take place from the 16th – 18th of May at the Dubai World Trade Centre. As the distributor of mtu A Rolls-Royce Solution, Volvo Penta, and NIDEC Leroy-Somer in the UAE and Bahrain, Al Masaood Power will be showcasing its portfolio of new technologies and sustainable power solutions that are designed to contribute towards a net zero-carbon society.

Total Quartz 9000 Product Awarded as 'Product of the Year Gulf 2023'
I'm very proud to share that our partner, TotalEnergies, has been awarded the prestigious Product of the Year Gulf 2023 award in the Engine Care Category for its Quartz 9000 product range. This award covers all Gulf countries, including Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates.

Al Masaood Automobiles was recently featured in the Gulf News and The Gulf Time daily newspapers on Friday, 5 May 2023, as AMA has won the Silver category of esteemed Sheikh Khalifa Excellence Award (SKEA), which is part of Abu Dhabi Chamber of Commerce and Industry (ADCCI). Under the patronage of His Highness Sheikh Mohammed bin Zayed Al Nahyan, President of the UAE, the Award ceremony, organised by the Abu Dhabi Chamber, was held on 4 May at the Emirates Palace Hotel,  Abu Dhabi. 

It is with great pride that I announce that Al Masaood Automobiles was honoured with the Sheikh Khalifa Excellence Award (SKEA) - Silver category. This award recognises organisations that have proven and effective processes that lead to both business excellence and operational continuity.

Al Masaood Automobiles, the authorized distributor for INFINITI in Abu Dhabi, Al Ain, and the Western Region, recently announced an exciting Summer Sale offers from 2nd of May until 31st of May for customers looking to purchase popular models such as Q50, QX50, QX55, QX60, QX80.

In celebration of the 47th anniversary of the unification of the UAE Armed Forces, Al Masaood Group joins the nation in recognising the significant role played by the UAE Armed Forces in safeguarding the nation's sovereignty and security.

Following on Bridgestone's CSR campaign "Eyes on Road", the team at Al Masaood Tyres, Batteries & Accessories collaborated with our principal once again in their Ramadan activity: "Eyes on Road: Route to Ramadan". The campaign aimed to raise awareness and appreciate the big efforts invested by hardworking truck drivers who spent Ramadan away from their families to support our community.

Sofiya Poland, Head of Procurement at Al Masaood, was recently featured in an article titled ‘Al Masaood Lays Out Its Transformation Plans to Build on an Already Established Legacy’ in the Business Profile (ProcureScape). In her interview, Sofiya has highlighted the importance of people, processes, & sustainability. She also underscored the need for Procurement to shift towards a customer-centric and business-enabling role that is agile to support a consistently evolving business landscape.

In a recent interview with Plant Machinery Vehicles magazine, Mohamed El Zeftawi, General Manager of Al Masaood Commercial Vehicles & Equipment, discussed the growing demand for greener solutions in the GCC that have risen due to climate change.

April 22 marks Earth Day, the environmental movement observed worldwide. Each year, over a billion people participate in this global, national, and local day of action.

May this beautiful occasion of Eid al Fitr bring you and your family happiness and joy.

Throwback to our participation in the Emirates Red Crescent's 'Break the Fast' initiative this Ramadan. As part of the campaign, our employees worked hand in hand with the Emirates Red Crescent teams to distribute Iftar packs to members of the community in Abu Dhabi, Al Ain, and Dubai.

Al Masaood TBA collaborated with Bridgestone MEA for the "Eyes on Road: Route to Ramadan" campaign that aimed to bring joy and awareness to hardworking truck drivers who spent Ramadan away from their families. 

Let’s tap into our innate environmentalists and save water this Ramadan. Here are some simple tips to follow:

Bridgestone Middle East recently collaborated with Lamborghini to create a bespoke high-performance tyre that maximizes the full potential of the new Lamborghini Revoltoso supercar.

Our planet is truly a watery wonder. 70% of its surface is covered in liquid water. Despite this, only 1% of this water is accessible to us as fresh water, with the rest locked in glaciers and snowfields across the globe.

Rasso Bartenschlager, General Manager of Al Masaood Power Division, was recently featured on the cover story of Utilities Middle East Magazine’s April issue. In his interview at the Middle East Energy 2023 event in Dubai, he highlighted Al Masaood Power Division’s new solutions, aimed at increasing productivity and supporting sustainability initiatives.

During Ramadan, we are reminded of the importance of compassion and empathy for those who are struggling.

During Ramadan, we are reminded of the importance of compassion and empathy for those who are struggling.

Throwback to Al Masaood Power Division showcasing new energy solutions from its global partner, Volvo Penta, particularly Battery Energy Storage subsystems (BESS) built with OEMs in Middle East Energy 2023. BESS enhances power grid reliability, capacity, and resiliency through energy storage and delivery. Volvo Penta is developing a subsystem intended for BESS that's scalable and purpose-built, aiming to improve efficiency and performance for power delivery headed towards a net-zero future.

Below are some highlights of Al Masaood Tyres, Batteries & Accessories' recent collaboration with Bridgestone and Abu Dhabi Police in a three-day tyre safety campaign #CheckedbyBridgestone to promote safe driving among road users at Mushrif, Corniche, and Reem branches.

Al Masaood has once again partnered with Emirates Red Crescent in its annual Ramadan campaign "Ramadan Continuous Giving". The Government Affairs team extended an opportunity to our employees to volunteer in this year's 'Break the Fast' initiative, where they distributed Iftar parcels to road users at various locations across Abu Dhabi, Al Ain, and Dubai.

On Zayed Humanitarian Day, we remember the UAE’s founding father, the late Sheikh Zayed, whose humanitarian efforts knew no borders.

Marwa Kaabour, Group Head of Marketing and Corporate Communication, was recently featured in Campaign Middle East magazine’s March issue. In her article, she discusses how branding can be a powerful tool to make a company’s strategy visible, relatable, and engaging for employees.

Al Masaood wishes you a Happy Easter!​

Jens Otterstedt, General Manager of Al Masaood Bergum, was recently featured in the February 2023 edition of Plant Machinery Vehicles Magazine. In his exclusive interview, Otterstedt highlighted Al Masaood Bergum's new initiatives and innovative construction solutions, specifically: Cross Laminated Timber (CLT) and Hybrid Modular Building Systems (HMS). 

Discover DongFeng Exclusive Ramadan Savings!

At the Al Masaood Power Division booth,they showcased their cutting-edge, fully integrated sustainable technologies, developed by their partners @mtusolutions and @volvopenta. Among them were the MTU Hybrid Propulsion Solution System and the MTU engine model 16V2000M96L. They were also featuring Volvo Penta's Easy-Drive Simulator and their D4 Aquamatic Engine and Propulsion System.

Al Masaood Tyres, Batteries & Accessories recently held a three-day tyre safety campaign, from 21 – 23 March, where the team provided free tyre checks to customers of our Mushrif, Corniche, and Reem branches.

On behalf of Al Masaood, I wish to convey my sincere congratulations to our newly appointed leaders in the UAE.

During the holy month, let’s be mindful about the food we consume and practice moderation.

Ramadan is for many of us the time for family gatherings and scrumptious iftars.. but did you know that every year, the world tragically throws away 1.3 billion tonnes of food, squandering close to a trillion dollars in potential savings? Meanwhile, approximately one billion people go hungry every day (FAO).

This Ramadan, let’s come together to make a collective contribution towards achieving clean and affordable energy for all.

Attention All Adventure Enthusiasts!

While we light up our lanterns to celebrate Ramadan, there are 790 million people around the world who are denied access to electricity. Tens of millions in the Arab world have been thrust into darkness due to electricity shortages.

Buy 4 Bridgestone tyres 17" inches and below and get AED 200 voucher.

The holy month is here, giving us once again abundant opportunities to practice compassion, self-reflection, and gratitude. As the spirit of the holy month prevails, let us remind ourselves that Ramadan is also the time to think about those who are less fortunate.

At Al Masaood Automobiles, we have cultivated an environment where learning and development takes a front seat. In order for us to deliver the best service and experience to our customers, we must ensure that our staff are well equipped with the latest skills and know-how in our field.

As the world observes Earth Hour, we encourage everyone to join the global movement by switching off unnecessary lights for one hour, starting 8:30 PM UAE time.

On the occasion of the holy month of Ramadan, I extend my warmest greetings to all of you wishing you and your loved ones health and safety.

Al Masaood wishes you all a blessed and prosperous Ramadan.

To all the incredible mothers out there, thank you for everything that you do and for making us the people that we are today.

ARB Emirates sponsored the Rahal Desert Challenge that took place during February. As part of our participation, we displayed a Nissan Patrol accessorized with high-quality ARB 4x4 Gear.

In an effort to strengthen Al Masaood Bergum’s digital presence, I am happy to announce the launch of our new website.

ARB Emirates sponsored the Rahal Desert Challenge that took place during February. As part of our participation, we displayed a Nissan Patrol accessorized with high-quality ARB 4x4 gear.

Rasso Bartenschlager, General Manager of Al Masaood Power Division, will be participating at the Utilities Middle East's UAE Power Week Conference that will take place on 21 March 2023 at Taj Exotica, the Palm, Dubai. During his participation, he will be delivering a keynote speech on the topic 'Responding to Demand Trends and Boosting Innovation Within the Region's Solar Sector'.

As part of our Emiratisation strategy, Al Masaood participated at the National Service Career Fair 2023 to engage with young Emiratis and introduce them to career opportunities and the work culture across the Group.

Masaood Village Facilities Management recently signed a partnership agreement with Tornado Group, a leading business group in the UAE. The agreement was signed with Foad Jaffal, Chairman of Tornado Group. Through this partnership, Masaood Village Facilities Management will be providing catering and laundry services for a labor force of 3,000 employees for Tornado General Construction.

To celebrate International Women’s Day, our teams from across the Group came together to appreciate women for their strength and resilience in everything that they do. During our celebration we also emphasized on the importance of embracing equity.

Al Masaood Equipment Rental recently provided portable units for the World Padel Tour MODON Abu Dhabi Master 2023 that took place at the Bab al Nojoum Hudayriyat.

Rasso Bartenschlager, General Manager of Al Masaood Power Division, has been featured in the February issue of Forbes Middle East, where he discusses the significance of "Fostering Sustainable Solar Power”.

We had the pleasure last week of meeting Mr. Laurent Dartoux, CEO and President of Bridgestone EMIA on his visit to the UAE. Mr. Dartoux was accompanied by Mr. Daniel Giroud, Chief Sales Officer of Bridgestone EMIA, Mr. Wim Van Der Meersch, Chief Human Resources Officer of Bridgestone EMIA, Mr. Jacques Fourie, VP of Bridgestone MEA, Mr. Anand Hegde, Commercial PBU of Bridgestone MEA, and Mr. Samuel Massard, Branch Manager Gulf.

Al Masaood Tyres, Batteries & Accessories hosted a dealer meeting on the 16th of February 2023 in collaboration with our partner TotalEnergies. The gathering saw the participation of over 100 members of our dealer network across Abu Dhabi and Al Ain.

Following our efforts to support Abu Dhabi's quest to become an international sports hub, Al Masaood sponsored the World Padel Tour MODON Abu Dhabi Master 2023. Held for the very first time in Abu Dhabi from the 21st – 26th of February on Al Hudayriyat Island, the 6-day event was filled with thrilling Padel action and entertainment from the world's best players in the game.

As the number of events and festivals in the UAE are rising, Al Masaood Equipment Rentals has taken the lead to deliver rental solutions for large events across the UAE. The division’s tech-driven products are custom-designed to add value and better serve the companies and event attendees.

Al Masaood wishes you all a blessed day on the holy occasion of Isra'a Wal Miraj.

Al Masaood Automobiles held its annual strategy retreat on the 7th of February 2023. During the meeting, the company launched its next mid-term strategy for the coming 5 years.

Kicking off the year on a high note, we held the Al Masaood Automobiles Falcon 2.0 strategy launch on the 7th of February. The session was attended by our Chairman, HE Masaood Ahmed Al Masaood, our Director, Khalifa Al Masaood, ExCo member, Ziad Abou Nasr, along with the Heads of our Corporate Support departments, and Al Masaood Automobiles' Department GMs. We also welcomed Thierry Sabbagh, President, Nissan Saudi Arabia, INFINITI Middle East and Managing Director, Nissan Middle East.

This year's edition of Fun Drive was the destination for all car lovers and enthusiasts from across the UAE, and a perfect showcase for our state-of-the-art Nissan vehicles.

Throwback to Al Masaood Commercial Vehicles & Equipment Division's participation at the EcoWASTE Exhibition, where the division showcased their latest environmentally friendly trucks 'UD Trucks PKE 250' and 'Renault Trucks 6x4 Tractor Head K480' that offer sustainable waste management solutions.

The iconic Nissan X-TRAIL has long been one of the preferred models of family SUVs within the Nissan line up. It has captivated customers by its powerful presence ever since its introduction. As the Nissan X-TRAIL celebrates 20 years in the Middle East, let's look back at the decades-long journey of this benchmark-setting SUV and its reputation as an ideal travel companion.

Hani El Tannir, CEO of Group Industrial, was featured on the cover story of the Truck & Fleet Magazine 2023 January edition. In his article titled 'Why we want to diversify', Tannir talks about the company's growth, its expansion plans, forming the right partnerships, sustainability, and the importance of diversifying.

“The declaration of 2023 as the ‘Year of Sustainability’ by His Highness Sheikh Mohamed bin Zayed Al Nahyan, the President of the UAE, reaffirms the value our wise leadership has placed on sustainability to achieve economic growth while protecting the environment for our future generations.

To give our customers easier access to our suite of services and products, we have introduced Bridgestone's first-ever monthly subscription service, MOBOX, on Al Masaood Tyres, Batteries & Accessories website.

The All-New 2023 Nissan X-TRAIL!

After nearly 40 years in the automotive industry, I can confidently say that the only constant is change. And the learnings I have gathered so far have been clear. To stay ahead, we must:

To make the buying experience more convenient and value-added for our customers, we have introduced the January offers on our e-commerce website. You can now get up to 35% off on Bridgestone tyres, free full car inspection, free nitrogen filling, free AC gas top up, and 50% off on wheel alignment.

With the UAE's vision to ban single-use plastic from 2024, we urge you to use the ‘Go Green’ water bottles and bags distributed by MARCOM.

Al Masaood Power Division along with our partner, MTU a Rolls-Royce Solutions Company, recently successfully concluded a customer seminar in Bahrain which was attended by various industry experts from the region.

Al Masaood Rentals recently provided portable units for the Mother of the Nation Festival 2022 that took place at the Abu Dhabi Corniche.

Vote now for our Al Masaood Commercial Vehicles & Equipment Division, as we have been nominated as 'Distributor of the Year' at the Truck & Fleet Awards 2023.

Vote now for Shams+, the first UAE-built smart solar charging solution, as we have been nominated as the 'Innovation in Mobility Technology' at the Truck & Fleet Awards 2023.

"I would like to thank all my reporting departments and teams for their tremendous amount of work and dedication throughout the year. The Corporate Services teams engaged with the business units to seamlessly overcome challenges of business growth and acceleration this year. We are so proud of the business achievements of all businesses and support divisions, and I look upon 2023 as a year of significant change and investment for the Group."

“Al Masaood collaborates closely with the Abu Dhabi Government to ensure our objectives and strategies are in line with Abu Dhabi Vision 2030. We have maintained a robust relationship with the government in numerous sectors as well as semi-government entities through developing mutual trust and support.”

“As 2022 comes to an end, allow me to reflect on what has been a challenging, yet rewarding year for Al Masaood Group Property. Despite numerous market upheavals following the recovery from the pandemic, the team has risen from the challenges and performed exceptionally to deliver the goals set at the start of the year.”

“As we say goodbye to 2022, it is hard to contain the excitement for what is coming in 2023. Despite all the uncertainties with world events, it was a record-breaking year for the Group with phenomenal performances across all businesses.”

"A sincere “Thank you” to each and everyone for making this year a successful and enjoyable one that it was. And what makes this sweeter is that we achieved our results while maintaining the values of Al Masaood - values which have guided the business for over five decades now and which stand us in good stead every day."

“I am deeply grateful for the efforts put in by everyone on the team of Falcons, who, with all prevailing headwinds and unexpected turns, have stood firmly and put their best foot forward. As we usher in a new chapter in AMA’s journey, I would like to take this opportunity to say a big Thank You and Well Done to everyone.”

Chairman of Al Masaood, H.E. Masaood Ahmed Al Masaood, said "Al Masaood Group has had an incredible and transformative year in the last 12 months. This has resulted in numerous achievements that have enriched our portfolio. I appreciate the hard work and dedication of our employees."

As 2022 comes to an end, we are truly grateful and thankful for what it had in store for us!

Looking forward to another year full of happiness and successes. Happy New Year!

Our newest division, Al Masaood Rentals recently provided portable units for the Mother of the Nation Festival 2022 that took place at the Abu Dhabi Corniche.

Another successful #ADNOCADMarathon2022 completed.

May the Christmas season bring happiness and joy to you and your family.

Wishing you all a Merry Christmas!

In an effort to foster a culture of sports in the capital, Al Masaood Automobiles – Nissan is sponsoring the two-week-long Liwa Moreeb Dune Festival 2023 that is taking place from the 16th to the 31st of December 2022.

Al Masaood Commercial Vehicles & Equipment Division was recently named the ‘Logistics Firm of the Year’ at the Enterprise Agility Awards 2022 by Entrepreneur Middle East. The award ceremony took place on the 15th of December at Sofitel Dubai the Palm in the presence of various industry players and leaders from the MENA region.

As part of the division’s strategy to expand within the region, Al Masaood Bergum will be participating at the upcoming Construction Technology Festival that will be taking place on the 14th and 15th of December in Riyadh, Saudi Arabia. Through this participation, we are looking to establish our presence and explore the best potential opportunities in the Kingdom of Saudi Arabia.

Did you know that single use plastic causes 8 to 10 million metric tons of ocean pollution every year? At this rate, by 2050 our oceans will have more plastic waste than fish!

Al Masaood Power Division has recently launched its Mechatronics Apprenticeship Program with an aim to strengthen and maximise employment of the UAE Nationals. The two-year program has been designed to train fresh Emirati graduates in the engineering fields and industrial sectors.

In a recent article with Middle East Economy titled “Success is never final”, Ahmed Rahma Al Masaood, Director of Al Masaood Group, discusses company growth over 5 decades, and highlights many of Al Masaood’s notable initiatives and solutions, such as the launch of Shams+, the first UAE-built smart solar charging solution. He also sheds light on the Group's new direction towards sustainability through sound ESG practices and our commitment to the UAE's "Make it in the Emirates" campaign.

Al Masaood employees, from all across the Group, came together to celebrate the 51st UAE National Day.

“As we celebrate the National Day today, we stand in pride of our country's incredible journey over the past 51 years. Today, as we hold our heads high, we are reminded of our nation's history which is replete with remarkable developments & growth achieved by our wise leaders and people of our nation. On this historic day, we also honour the late Sheikh Zayed Bin Sultan Al Nahyan, and the founding fathers, for their relentless pursuit in paving the way for our country’s union as well as their persistent efforts that ushered the UAE into a period of glorious development. On this auspicious occasion, we, at Al Masaood, reaffirm our total allegiance to the nation, its values, and vision. We further restate our commitment to the developmental journey of the UAE, and the pathway it forged towards a brighter future for our nation.

51 years of accomplishments, pride, and unity.

On Commemoration Day, we join the entire nation in honouring the courage and sacrifices made by our Emirati Martyrs. Their memory will long live in our country's history and they will continue to be a beacon of hope and a driving force behind the nation's progress toward a peaceful and prosperous future. The principles of sacrifice represented by our martyrs are the values on which strong nations are built. It is through these values that our country has achieved tremendous growth and carved out its unique place in the world. This year, we observe Commemoration Day in accordance with the directives of our President, H.H. Sheikh Mohamed bin Zayed Al Nahyan, who has emphasised numerous times that the sacrifices of our martyrs are a true example of patriotism, and their memory will always serve as an inspiration.

I was delighted to receive Jacques Michel, Senior Vice President of UD Trucks International Sales, and Mourad Hedna, President of UD Trucks for the Middle East, East, and North Africa (MEENA) region, to Al Masaood Commercial Vehicles & Equipment (CV&E) Division's M40 facility on 16th November. The visit comes as part of UD's senior management visit to the region and Abu Dhabi.

The Aftersales team at Al Masaood Automobiles recently completed a two-day training course for the ‘Six Thinking Hats’ by Time Training Centre in Abu Dhabi. The sessions were attended by managers and supervisors from the Service Department and Spare Parts team.

I am pleased to announce that Al Masaood Commercial Vehicles & Equipment (CV&E) has recently joined the annual UD Trucks Partner's Conference 2022 which gathers all UD Trucks partners from the Middle East, East, and North Africa (MEENA) region where each partner presented their respective collaborations and success stories with the brand. The conference was held on 17th November at the Dubai Queen Elizabeth II Hotel.

A combination of heritage and modernity, Renault Trucks have revealed their new logo which is a true statement of what their values are.

Al Masaood Property Division has recently teamed up with the University of Adelaide to host a panel discussion on current Real Estate trends across the UAE. This was held on November 14th at The Hive, Abu Dhabi National Exhibition Centre and attended by a variety of UAE market professionals from the leading real estate developers and consultants.

To improve and develop the Al Masaood Commercial Vehicles and Equipment Division’s digital presence, I am happy to announce the launch of our new website. The website is now live at: www.masaoodcve.com. This project has seen the hard efforts of many team members, and I would like to thank them for a job very well done.

ARB Emirates continues to cultivate new partnerships to amplify its presence across the UAE. Our latest partnership is with Polaris UAE, a part of Abdulla Al Masaood & Sons. Through this partnership, ARB will be displaying a wide range of its 4x4 products and off-roading gear in the Polaris Showrooms in the UAE. These products include: the Esperance tent, recovery kit, awning, lights, camping accessories and much more.

General Manager of Al Masaood Tyres, Batteries & Accessories, Salah Adib, was recently featured in the Construction Business News in which he discussed the division's new e-commerce platform for its multi-brand automotive products and services, which successfully synchronizes the customer’s retail and virtual experiences.

Al Masaood Bergum have won the Modular Solutions Provider of the Year award at the Construction Business News Innovation Awards 2022.

Our Chairman, H.E. Masaood Ahmed Al Masaood, was recently featured in an exclusive interview with Forbes Middle East where he explains how the Group has consistently developed it businesses over the past 50 years.

With much delight I would like to announce that Al Masaood Automobiles' new recreational area at our Mussafah M12 premises is finally open. The recreational area features a comfortable lounge as well as a gaming zone that includes a ping pong table, baby foot, and other games. It also features some exercise equipment for employees to pump up their adrenaline levels whenever they feel the need.

Al Masaood Tyres, Batteries & Accessories, continues its drive for safety on the roads by partnering once again with Bridgestone and Road Safety UAE, and the Integrated Transport Centre (ITC), Abu Dhabi.

As a part of their skill development plan, the team at Al Masaood CV&E recently concluded the training for “Workshop Tools and Equipment Aftersales Team”, which was purposely aimed at improving the team’s knowledge and competence in the areas of installation, commissioning, and troubleshooting.

Thank you to everyone who attended our ADIPEC 2022 stands throughout the 4-day event, from key industry leaders to exhibitors and visitors. The event was filled with progressive conversations, the establishment of new connections, and the knowledge of the latest solutions. This will pave the way to a more sustainable future for energy.

Al Masaood Tyres, Batteries & Accessories won the ‘Bridgestone E8 Commitment to Our Future Award’ during recent meeting with Mr. Stefano Sanchini, Managing Director of Bridgestone MEA. This award recognizes Al Masaood TBA’s efforts in supporting a more sustainable and ecofriendly society.

Al Masaood Bergum was recently awarded as the 2022 Modular Solution Provider of the Year at this year s Construction Innovation Awards. In a ceremony hosted recently by Construction Business News at Sofitel The Palm Dubai, Al Masaood Bergum was recognised for its innovative solutions in the 3D volumetric modular building industry.

ARB Emirates was present in the ‘RTA Outdoor Accessories’ event that was held recently in the RTA Headquarters in Dubai from the 23rd until the 28th of October. The event saw the participation of over 20 other companies that displayed their products and outdoor gear such as tents, swags, lights, chairs and much more.

Once again, Al Masaood will be participating in this year’s edition of Tawdheef, which will be held from the 14th to the 16th of November 2022 at the Abu Dhabi National Exhibition Centre (ADNEC). This marks our third participation in Tawdheef, the UAE's leading event for empowering Emiratis for employment and entrepreneurship.

On the special occasion of UAE Flag Day, our Chairman HE Masaood Ahmed Al Masaood honours the values of peace and unity instilled in our nation by our founding fathers and our visionary leaders.

Together at Al Masaood, we gather under our flag - the symbol of the UAE's sovereignty and glory.

Together we raise it high, we raise it proud.

Happy UAE Flag Day.

ADIPEC is an ideal platform for Al Masaood Projects & Engineering Services Division to showcase its portfolio of incorporated energy solutions and contributions to the overall advancement of the UAE's power - especially oil and gas markets.​

A few words from our Chief Executive of Government Affairs, Ahmed Salmeen, about Al Masaood's participation in ADIPEC 2022. Salmeen highlights Al Masaood's plans for the future of the energy sector and collaborations being made with local government entities. ​

Stefano Sanchini, Regional Managing Director, Bridgestone MEA, was welcomed to our stand at ADIPEC by Hani El Tannir, CEO, Al Masaood Group Industrial, Ahmed Salmeen, our Chief Executive of Government Affairs, and Salah Adib, General Manager of Al Masaood Tyres, Batteries, and Accessories Division.

KSB products ensure that valuable natural resources are processed safely and reliably in onshore and offshore extraction, intermediate storage facilities, refineries, and downstream applications. 

GSW is a world-class leading innovator of manufacturing solutions based in the Kingdom of Saudi Arabia. Joined hands with Al Masaood, the company offers its expertise to the UAE market.​

Established in 1997, S&W is a leading manufacturer of high-performance valves to major domestic and a number of overseas customers of various industries, including oil and gas.

Nidec Leroy-Somer, have vast experience in producing electricity and providing transmit movement in the oil and gas industry.​

KSB SupremeServ work towards providing the GCC market with a full range of industrial services, including spare parts supply, to meet the needs of the Middle Eastern oil, gas, refining, power generation, and marine industries.​

On this special day, we pay our respects to the legacy of our beloved late Sheikh Zayed bin Sultan Al Nahyan - the UAE's founding father.

Hear what Rasso Bartenschlager, General Manager of Al Masaood Power Division had to say about the brands and products that they are displaying at the ADIPEC 2022 stand and the importance of the oil and gas industry in this current market.

The origin of BBV-Inoflex stems from the engineering and manufacturing experience of Inoflex, BBV Tech (Alflex), and Steelflex. Together with solid international partnerships, the brand has become specialists in industrial piping along with production of metallic expansion joints.

Part of the CIRCOR Group since 2015, Schroedahl has decades of experience in developing and manufacturing high-class specialty valves for power stations, industrial plants as well as for production, extraction, and refining systems in the oil and gas sector.

​Hamdy Madany, Manufacturing Manager of Al Masaood Commercial Vehicles & Equipment Division talks about their participation at ADIPEC this year and the support they provide to the oil field servicing industry. ​

Steve Cooper, Director of Power Generation Quartzelec, and the team look forward to presenting their latest equipment and integrated solutions for the maintenance, repair, and operators in the oil and gas market at ADIPEC 2022.

Tal Cohen, CEO of our principal brand 4IR Solutions, explains the mission of the global holding company, who utilise unique technologies in a wide range of application such as process monitoring, analytics, control, and safety applications for a variety of industries.

Norma Shaheen, Sales and Rentals Manager, introduces our newest division. Al Masaood Rentals, which is participating at this year's ADIPEC. The division provides a wide range of products that are primarily used for site offices, temporary accommodations, generators, and tower lights.

Our CEO of Group Industrial, Hani El Tannir, takes us all through Al Masaood's participation at ADIPEC.

Dr. Khursheed Alam, Senior Manager of Al Masaood Projects and Engineering Services Division (PESD), highlights the tech-powered solutions that are showcased by Al Masaood Projects and Engineering Services Division at our ADIPEC stand.

Our divisions and partners welcome you all to visit our ADIPEC stand to view our integrated solutions for the energy and oil & gas industries.

The UAE Flag Day is a special national occasion that honours the values of peace and unity instilled in our nation by our founding fathers and our visionary leaders, whose persistent efforts and sacrifices have built a prosperous country as we witness it today. Flag Day is an ideal opportunity for us to renew our national spirit and express our deepest sense of loyalty and commitment to our nation and our wise leadership.

Did you know that as plastic is less expensive, it is one of the most widely available and overused items in the world today? This is devastating as we all know that plastic is one of the prime factors that is harming our planet. It is high time, we all come together and not only address this issue but also take small measures towards sustainability. Al Masaood Group has purchased 10,000 plastic bottles of various sizes so far this year. Based on this usage of plastic water bottles, Al Masaood Group produces more than 400 kg of plastic annually.

Al Masaood Projects & Engineering Services Division a leading provider in the power, nuclear, oil, gas, utilities, and industrial sectors in the UAE and across the globe, Al Masaood Projects & Engineering Services Division supports the full process of equipment from the installation phase all the way to its maintenance.

In his latest interview with Economy Middle East Magazine, CEO of Al Masaood Automobiles, Irfan Tansel, shares his insights on the latest trends that are disrupting the mobility industry, how the future of dealerships is evolving through technologies and the shift to digital platforms.

Sofiya Poland, our Group Procurement Manager, will be hosting a panel discussion at the upcoming Chartered Institute of Procurement & Supply (CIPS) MENA event to discuss procurement leadership and best practice. Titled 'Women Leadership in Procurement' the event will take place on the 31st of October at Jumeirah Emirates Towers, Dubai.

Rasso Bartenschlager, General Manager of Al Masaood Power, recently spoke at the “Navigating the Future of Mobility with Renewable Power” webinar along with other exciting industry experts.

Wishing you all a very happy Diwali!

On behalf of Al Masaood Group, I would like to congratulate our organisation for receiving the GCC Best Employer Brand Award for three consecutive years. The award has reiterated our commitment to build a profitable productive relationship with business partners by investing in our employees, a key pillar of Al Masaood's success, in addition to all our stakeholders.

For the 23rd consecutive year, Al Masaood will be participating at the Upcoming Abu Dhabi International Petroleum Exhibition and Conference from the 31st of October to the 3rd of November. Held in Abu Dhabi National Exhibition Centre (ADNEC), the event will be hosted by the Abu Dhabi National Oil Company (ADNOC) and will see the participation of the top players and influential decision-makers in the industry.

Following extensive audits by Nissan Middle East, Al Masaood Automobiles recently clinched the Nissan Dealer Standard Quality Awards. The evaluations measured our performance across key criteria such as facility and standards; training and people; business and processes; and overall general management. After which, various Al Masaood Automobiles facilities were recognised in different categories.

In an effort to elevate our customers journey and experience, Al Masaood Tyres, Batteries & Accessories recently revamped its Mushrif Branch facility in Abu Dhabi. The facility underwent full-fledged renovations to enhance customer satisfaction levels and deliver holistic experiences.

In an effort to elevate our customers journey and experience, Al Masaood Tyres, Batteries & Accessories recently revamped its Mushrif Branch facility in Abu Dhabi. The facility underwent full-fledged renovations to enhance customer satisfaction levels and deliver holistic experiences.

Meet the exciting line-up of speakers at the “Navigating the Future of Mobility with Renewable Power" webinar, which will take place on the 25th of October at 12:00 PM (GST).

An overview of Al Masaood Power Division's participation at the International Exhibition for National Security & Resilience (ISNR) where they launched its latest brand, Sunstream International.

@forbesmiddleeast, in partnership with Al Masaood, will be hosting the upcoming webinar titled “Navigating the Future of Mobility with Renewable Power” on the 25th of October, 12:00 PM (GST).

Al Masaood Power Division recently concluded its successful participation at the International Exhibition for National Security & Resilience (ISNR), where we launched our latest brand, Sunstream International.

The team of Al Masaood Automobiles including the senior management recently enjoyed a game of football in Abu Dhabi.

Following our efforts to support the community, Al Masaood was recently named gold sponsor of the Emirates Cancer Society. The event took place on the 25th of September in the presence of Ministers from Social Affairs and delegates from the humanitarian associations. The forum was launched with an aim to raise awareness on cancer and educate individuals on early detection to prevent it. Through this sponsorship, Al Masaood will be collaborating and supporting in the funds required for the cancer research studies.

We recently held our first Corporate Support Services retreat titled Project Leap, under the theme Going Further & Faster Together . Held at Shangri-La in Abu Dhabi, business leaders and teams from across the Group came together to draw a road map to elevate the Corporate Services quality and delivery.

ARB Emirates has just concluded a very successful participation at the Abu Dhabi International Hunting and Equestrian Exhibition, for the 13th successive year.

Al Masaood family wishes you all a blessed Mawlid Al Nabawi.

Irfan Tansel, CEO of Al Masaood Automobiles, recently spoke at the “The Race to Digitize: Automotive Dealerships of Tomorrow” webinar along with other exciting speakers.

Al Masaood Bergum has introduced its latest Ultra - Fold Prefinished Modules to the UAE’s construction, oil and gas, defence, and energy industries. Engineered to German standards, the foldable units are ideal for construction villages, workforce accommodations, offices, and many standalone applications across these various sectors. 

This year’s World Maritime Day 2022, under the theme 'New technologies for greener shipping', aims to reflect on the need and importance of transitioning the maritime sector in becoming more sustainable.

On behalf of Al Masaood Group, I would like to congratulate our CEO of Industrial Group, Hani El Tannir, for ranking number 28 in the Construction Business News Middle East (CBNME) Power Hour List of the Middle East’s Top 60 most influential leaders.

Al Masaood Bergum recently concluded its successful participation at the Middle East Manufacturing & Technology Expo.

It is very important to maintain the functionality of your brakes and your entire vehicle, to stay safe on the road.

Visit AutoCentral for all your brake fluid changes and repairs.

Rasso Bartenschlager, General Manager of Al Masaood Power Division, will be participating in a panel discussion titled “Electric Vehicle and Infrastructure Manufacturing” at the upcoming Fleet & Mobility Summit 2022.

ARB Emirates will be participating in the upcoming Abu Dhabi International Hunting and Equestrian Exhibition (ADIHEX) as Automotive Partner, for the second consecutive year. Annually, the event is held under the patronage of His Highness Sheikh Hamdan Bin Zayed Al Nahyan, Ruler’s Representative in Al Dhafra Region and Chairman of the Emirates Falconers’ Club, and this year’s edition marks ARB Emirates’ 13th consecutive participation.

The Power Division team recently participated at the Environment & Development Forum that took place in Cairo Egypt, where we showcased our latest solar charging solution, Shams+.

I am very thrilled to share with you that Mohamed El-Zeftawi, General Manager of Commercial Vehicles & Equipment, was recently featured in the Regional Logistics Power List for his exceptional work and efforts put in towards the growth and success of the division.

For the second consecutive year, we have been ranked as one of Forbes Top 100 Arab Family Businesses in the Middle East.⁣⁣
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Today is the last day of the Middle East Manufacturing & Technology Expo, visit our Al Masaood Group Industrial stand represented by Al Masaood Bergum and manufacturing department of Al Masaood Commercial Vehicles & Equipment.

AutoCentral recently signed an MoU with myAlfred from InsuranceMarket.ae, thereby becoming its strategic automotive partner. Through this collaboration, customers of the platform can enjoy a wide range of automotive services and offers up to 50% discount on various services using a special promo code.

Our Power Division team will soon be participating in the Environment & Development Forum in Cairo, which will take place from September 11th – 13th. This regional exhibition is held under the patronage of the Egyptian Government and will bring together government officials and regional key decision makers in the sustainability field. It is also set to pave the way for the annual COP-27 event that is scheduled in November this year.

In today’s hyper-competitive global market, one of the main factors leading to growing sales is improving customer experience and services offered. Similarly, our principal brand Nissan, being a customer centric company, has always been committed to offering exciting mobility solutions to elevate the customer journey.

I would like to cordially invite you all to join us in the upcoming Middle East Manufacturing & Technology (MEMT) Expo, at the Abu Dhabi National Exhibition Centre (ADNEC).

AutoCentral recently signed an MoU with myAlfred from InsuranceMarket.ae, thereby becoming its strategic automotive partner. The MoU was signed with Grishma Apte, General Manager of myAlfred, and through this collaboration customers of the platform can enjoy a wide range of automotive services and access offers up to 50% discount on various services using a special promo code. myAlfred was launched with the purpose of providing a platform for a wide range of products and services, exclusively offered to InsuranceMarket.ae customers.

Our Emirati ladies express their appreciation to the Mother of the Nation, H.H. Sheikha Fatma bint Mubarak, for empowering Emirati women to become leaders, and supporting them to continue contributing to our nation’s sustainable growth and prosperity.

Emirati Women’s Day is a day of pride and gratification. It is a day we celebrate and cherish the Emirati woman’s achievements and her continual strength and support to our community.

You are wise.. You are passionate.. You are ambitious.. You are giving.

You are an Emirati woman.. You are a Gem

“As an Emirati female, I join my voice to that of my colleagues, and commit to continually be a trusted partner in supporting the company and nation achieve its vision and goals.”

For this year’s Emirati Women’s Day, we launched a campaign titled ‘You’re a Gem’, which saw our very first Al Masaood Female Majlis session. Our Emirati female employees got the opportunity to share their visions and aspirations, build stronger connections with their fellow Emirati female colleagues, and peer-mentor each other.

Happy Emirati Women's Day!

Honouring the 50th anniversary of the Z sports car, Nissan gives a flashback of the 5-decade legacy of the model, and looks back at five limited-edition models that have made the Z iconic.

CEO of Al Masaood Automobiles, Irfan Tansel was recently interviewed by Ersoy Erkazanci of Bloomberg HT where he discussed the future of mobility and the transition of the automotive industry to sustainability.

Following our efforts to elevate AMA’s customer experience, the Aftersales Department introduced a Telesales Team. The Telesales team actively connects with customers through outbound calls to help build better rapport and stronger relationships. The team engages with potential and existing customers to promote our brands and market our latest products and service offers. They also assist customers in regular service bookings and appointment setting. They call customers for appointment reminders as well.

In an effort to strengthen Masaood Village Facilities Management’s digital presence, I am thrilled to announce the launch of our new website.

Congratulations to Rasso Bartenschlager, General Manager of Al Masaood Power Division, on being selected among the top 50 leaders in the utilities industry in the region.

Check Out INFINITI's Big Savings

Managed by Masaood Village Facilities Management, our turnkey workforce accommodation provides an extensive in-house catering service that adheres to strict safety and hygiene protocols in compliance with the standards set out by regulatory authorities. Masaood Village has been awarded by Abu Dhabi Police, the Abu Dhabi Agriculture and Food Safety Authority and Abu Dhabi Food Control Authority for its ongoing efforts to preserve the overall well-being of the UAE’s labour force and provide them with a healthy and peaceful living environment.

Following our efforts to align with the UAE’s vision in promoting sustainability, Al Masaood Power Division’s leadership team recently took part in a NET ZERO – Carbon Neutrality Workshop that was held by the Bureau Veritas.

May the New Hijri Year bring along with it a new ray of hope in your lives. Happy Islamic Hirji New Year! ⁣

May your year be filled with beautiful and pure joy. Happy Islamic Hijri New Year!⁣

Have a blessed and happy Hijri new year!

We wish you a blessed Hijri New Year, may it be a year full of joy and love.⁣

This new year, may your life be filled with happiness and joy. Happy Islamic New Year to you and your family!

May the spirit of the Hijri New Year fill your heart with love and peace!⁣

Al Masaood Industrial recently participated at the Lombardy Energy Cleantech Cluster Conference that took place in Italy on the 12th of July 2022. Virtually hosted, the event organized by our partners BBV Group, engaged leaders from different industries to come together and explore industrial and manufacturing opportunities for the Italian businesses in the UAE.

H.H. Sheikh Hamdan bin Zayed Al Nahyan, Ruler’s Representative in Al Dhafra Region and Chairman of Emirates Red Crescent (ERC), received several ERC volunteers at Al Nakheel Palace recently.

Al Masaood was recently recognised with a trophy and an appreciation certificate by Emirates Red Crescent Authority during their Honouring Ceremony on the 21st of June. The event was held to acknowledge the support extended by sponsors of the Emirates Red Crescent (ERC) campaign-- ‘Ramadan: Continued Giving’.

On the 5th of July, Al Masaood Automobiles team conducted the Project Falcon 2.0 Strategy Session in the presence of Corporate Support Functions. During the meeting, the AMA team presented the various strategies that will be implemented in the coming 5-year period under Project Falcon 2.0. Through this strategy, we aim to raise the bar higher and propel the company’s innovative customer-centric strategies to elevate our customer experiences.

I would like to extend my congratulations to Al Masaood Automobiles’ Chief Executive Officer, Irfan Tansel on being selected as one of Middle East’s top 100 CEOs for the second consecutive year by the prestigious Forbes Middle East.

For the first time ever, Al Masaood Tyres, Batteries & Accessories, in partnership with Bridgestone and Road Safety UAE, collaborated with the Integrated Transport Centre (ITC), Abu Dhabi, as part of our Road Safety Campaign.

Al Masaood Automobiles once again raises the bar with its innovative customer centric strategy, Project Falcon. In recognition of its forward-thinking and agile strategy, the company was awarded by INFINITI Chairman and President Global, Peyman Kargar, for delivering exceptional performance and value-driven customer experiences. As part of Project Falcon’s pillars of Customer Centricity and Innovation, Al Masaood Automobiles has developed many firsts, some of which were rolled out globally by INFINITI.

We wish you a happy Eid Al-Adha. Eid Mubarak from the Nissan Abu Dhabi family.⁣

Eid Mubarak to you and your loved ones! May peace, safety and good healthy be yours.⁣

Eid Adha Mubarak!⁣⁣
The AutoCentral Team wishes you and your loved ones a joyful and blessed Eid.⁣⁣

Wishing you and your families a blessed Eid.

Wishing a very blissful Eid al-Adha to you and your family!

Renault Trucks Middle East wish you a happy and blessed Eid al-Adha.

Wishing you a blessed Eid al-Adha 2022.

Al Masaood Group has signed a Memorandum of Understanding (MOU) with Tamm, an online platform for Abu Dhabi Customs Administration s Vehicle Registration. It aims to make it easier for individuals to register online as they do not have to carry a tangible document. Every detail is registered and saved online. Individuals can access it whenever they want to. The process has become easier, faster, and seamless with the Q Assistant system for unified digital certificates as it helps to register the vehicles in a few minutes.

Watch From the Source episode that was aired on Al Aan Tv discussing Al Masaood Bergum Light Gauge Steel system and prefabricated modular buildings with exclusive scenes and discussion.

Check out From the Source episode that was aired on Al Aan Tv discussing Al Masaood Power Division electricity generators with exclusive scenes and an interactive discussion.

Following on our ‘Go Green’ campaign, this week we will be focusing on the importance of the 3R’s – Reduce, Reuse, and Recycle. Have you ever wondered why the 3R’s are so important? Human beings have several needs, from basic necessities such as eating to high-end needs such as entertainment and beyond. All the tasks involve creating waste, whether it is mixed organic waste such as fruit and vegetable skin peel or newspaper, or non-biodegradable waste such as medical waste, tetra packs or single-use plastic packaging.

Al Masaood Tyres, Batteries & Accessories recently attended the TotalEnergies Middle East Distributor Convention, which was held in Istanbul, Turkey from the 5th to the 8th of June 2022.

Last week, Al Masaood participated in the Make It In The Emirates Forum, which is one of the latest initiatives by the Ministry of Industry and Advanced Technology (MoIAT) in conjunction with the Abu Dhabi Department of Economy Development (ADDED), and Abu Dhabi National Oil Company (ADNOC). The Forum featured the participation of major local and international industrial companies, UAE government entities, and financial institutions operating in the UAE.

In continuation of our 'Go Green' campaign, we would like to shed light on the importance of the 3R's. The three R’s, Reduce, Reuse, and Recycle are the fundamentals of living a sustainable life. By implementing these, each and every one of us can make a difference that positively impacts our environment through our daily lifestyle.

Occidental Sharjah Grand is extending an exclusive offer. You can now avail 25% discount on all restaurants and 35% discount on room rates.

As part of our ‘Go Green’ campaign, this week we will be focusing on the importance of saving trees for a greener and brighter future. Did you know that the world produces 51 billion tonnes of greenhouse gases every year? Decarbonization is now the biggest challenge faced by humanity. Planting more trees can help curb climate change by removing carbon dioxide from the air and releasing oxygen into the atmosphere.

Al Masaood Automobiles has actively implemented multiple initiatives aimed at training and upskilling our local youth. In September 2021, Al Masaood Automobiles Aftersales Department initiated the ‘Automotive Specialisation Skills Programme’, in support of the government’s Emiratisation policy and local talent enhancement programme ‘Nafis’.

Al Masaood Tyres, Batteries & Accessories team were recently invited by Bridgestone MEA to attend the AGMC Driving Experience along with our dealers that took place at the Dubai Autodrome.

I am very thrilled to share with all of you the news that Al Masaood Power Division headed by General Manager Rasso Joerg Bartenschlager won the ‘Innovative Smart Electric Charging Solution Award’ at the prestigious Sustainability Innovation Awards 2022.

As part of our ‘Go Green’ campaign, let us take the initiative to start saving more trees in order to create a greener and brighter future.

CEO of Al Masaood Automobiles, Irfan Tansel, recently joined Dr. Kiran Nair, Associate Professor of Business Administration at Abu Dhabi School of Management on his show ‘Books to Boardrooms’ titled ‘How to Become a Global Leader in Automobile Distribution. The purpose of this interview was to educate the students pursuing an MBA degree on the changes in the automotive industry and the pillars of success for an automotive business.

General Manager of Al Masaood Power Division, Rasso Bartenschlager, took part in the ‘Powering the Mobility of the Future’ panel discussion at the Electric Vehicle Innovation Summit (EVIS). In this session, various industry experts provided insights on how electric mobility will impact the power sector.

CEO of Al Masaood Automobiles, Irfan Tansel, participated in the panel discussion titled "The Future of Mobility in the MENA Region" at the Electric Vehicle Innovation Summit (EVIS). The session covered key topics such as ongoing future developments in the mobility sector, future business models we can expect to see, along with recommendations for investors and industry leaders.

As part of our ‘Go Green’ campaign, we would like to shed light on the harmful effects of plastics to our environment and how we can prevent it. Did you know that by 2050, there will be more plastic than fish in the world’s oceans? Not only that, did you also know that the rest of the plastic that has ends up in landfills will take hundreds of years to decompose, and never actually fully biodegrades? So there is no argument here, it is crucial that we find ways to reduce plastic waste as much as we can – today.

Our dedicated Sales and Aftersales teams at Al Masaood Automobiles were recently recognised by Nissan Middle East for their outstanding efforts in delivering great customer experience in Q4 2021. The ceremony was attended by senior management from Nissan Middle East and Al Masaood Automobiles.

Preserving the wellbeing of our oceans is of paramount importance as it provides a home to marine life and their ecosystems.

Al Masaood Automobiles showcased the all-electric SUV, Nissan Ariya, during the recent Electric Vehicle Innovation Summit (EVIS) held in ADNEC.

We are approaching a time when our planet is suffering the highest levels of pollution and simulate destruction. The world is only 10 years away from losing a lot of its rich nature and inhabitants. The climate change urgency is mounting and will eventually harm businesses and economies. It’s high time to remind ourselves to be more aware and take conscious measures towards protecting our planet.

The ARB Emirates team was present at the 16th anniversary celebrations of ACE Hardware’s flagship store at Dubai Festival City from May 27-29, 2022.

Al Masaood Automobiles recently welcomed Coralie Musy, VP Customer Experience, Brand & Marketing, Christopher De Beaumont, Director CX, and Anne-Flore Betbeder Director Brand & Media from the Nissan AMIEO Office, along with senior management members of Nissan Middle East, to the Nissan Showroom in Khalidiya. The purpose of the visit was to share insights into the performance and achievements of Nissan Abu Dhabi, as well as shed light on their best practices over the past period in the areas of Customer Experience, Marketing, and Communication.

On behalf of Al Masaood Group, I would like to congratulate the outstanding General Manager of our Tyres, Batteries and Accessories (TBA) division, Salah Adib, and his team for receiving the prestigious Global Mobox Award from Bridgestone after successfully launching the latest MOBOX subscription service as the first MENA pilot in Abu Dhabi. Salah was honored in Paris, France at the manufacturer’s global headquarters and was presented with the award by Christophe de Valroger, Vice President of Retail, Bridgestone.

As part of its sustainability journey, Al Masaood Power Division has launched the UAE's first locally built EV charging system. The new Shams+ is a solar-powered EV charging system, suitable for electric vehicles as well as hybrid marine vessels.

As the world shifts its focus towards an environmental reset, brands are now joining the global movement of adopting more sustainable strategies. Countries are racing to fulfill their environmental goals, and roll out more rigorous measures to cutting down emissions and embracing greener practices.

Sustainability is high on our agenda as we move to a greener future.

During the Electric Vehicle Innovation Summit (EVIS), our Power Division launched the UAE's first locally built EV charging solution, Shams+. ⁣

The Shams+ charger will provide users with a convenient and efficient experience for their electric vehicles and hybrid marine vessels.

Join Al Masaood Automobiles at the Electric Vehicle Innovation Summit that will be held at ADNEC from the 23rd - 25th of May 2022.

With global efforts to reduce carbon emissions in full swing over the recent years, Al Masaood Power has implemented key strategies to align with the international efforts and the UAE’s Net Zero by 2050 Strategic Initiative.

Al Masaood Bergum was a Supporting Partner at MEED’s MENA Construction Summit 2022 that took place in Dubai on the 18th of May.

Al Masaood Group’s Occidental Sharjah Grand Hotel is competing in this year’s coveted World Travel Awards, which is deemed one of the most prestigious awards in the global travel and tourism industry.

Following our efforts to enhance the skills of our employees and better serve our customers, the Service Advisors at Al Masaood Automobiles underwent a training program titled 'The Sales Samurai'. The training programme placed an emphasis on sales agility, customer experience, and employee experience. Split into two batches, a total of 27 Service Advisors attended the training sessions.

Al Masaood Group joins nation in celebrating the 46^th anniversary of the historic unification of the UAE Armed Forces. On this memorable day, we salute all the brave soldiers of our Armed Forces and pay tribute to their patriotism and unwavering dedication to upholding the sovereignty and independence of our country.

On this day, we stand together as a nation to celebrate the 46th anniversary of the UAE Armed Forces Unification Day. We say thank you to all our brave and passionate heroes who have devoted themselves in protecting our nation.⁣

May this beautiful occasion of Eid Al Fitr bring you and your family happiness and joy.

Eid Mubarak from our Al Masaood family!

Happy Eid Al-Fitr to you and your family! We wish you days full of blessings.

Eid Mubarak from everyone at UD Trucks MEENA.

Renault Trucks Middle East wishes you a happy and blessed Eid al-Fitr.

Happy Eid Al-Fitr to you and your family! We wish you days full of blessings.

Wishing you all a joyful Eid from Al Masaood Tyres, Batteries and Accessories!⁣

Eid Fitr Mubarak!⁣

AutoCentral Team wishes you and your loved ones a joyful and blessed Eid.⁣

Check out Nissan's exciting Eid offers. 

Check out INFINITI's Exciting Eid Offers.

In our final Virtual Ramadan Majlis, we hosted Arsalan Al Hashimi, life coach and mentor. Arsalan held an engaging session where he shared his approach for transforming from chronic stress to joy, while also highlighting the different steps that we can take to start leading a more stress-free life.

Al Masaood Automobiles’ Nissan Service Centre in Airport Road has been awarded the Nissan Express Service certification for its consistent delivery of fast, accessible, and premium automotive services to its customers.

With this year’s Jiu Jitsu season coming to an end, Al Masaood received a plaque of recognition in acknowledgement of the support that the Group has extended to the UAE Jiu Jitsu Federation (UAEJJF) over the past years. 

Now that we are within the last 10 days of Ramadan, many of us look to intensify our spiritual activities and religious deeds. In accordance with this, throughout the week we will be highlighting our fourth and final pillar of our Ibda’a Ramadan Campaign, which focuses on Mindfulness and Spirituality.⁣

In our fourth Virtual Ramadan Majlis, we hosted Saahil Mehta, an entrepreneur, author, and passionate mountaineer. Saahil Mehta held an engaging session where he focused on mindfulness, self-awareness, and the side effects of clutter in our lives.⁣

This Earth Day and in line with our Ibda’a theme this Ramadan, let us take the first step towards preserving our planet and protecting our health, families, and livelihoods. ⁣⁣

Dr. Omar Fisher, a renowned financial expert, innovator, and author, was our guest in the 3rd Virtual Ramadan session held under our Ibda’a campaign. Dr. Omar hosted a highly engaging session where he introduced new approaches for us to view and treat our personal finances, and steps that we should take at an early age to help us achieve financial freedom. ⁣

As we observe Zayed Humanitarian Day today, and following on our late founding father’s rich legacy, let us utilise Ramadan to participate in giving back to our community in every way possible.⁣⁣

In continuous support of the @emiratesrc's Ramadan Campaign ‘Ramadan: Continued Giving’, our team leaders and employees participated in the ‘break the fast’ initiative in which they helped with distributing iftar meals to the Abu Dhabi public.

In an effort to strengthen Al Masaood Tyres, Batteries and Accessories’ digital presence, I am thrilled to announce the launch of our all-new multi-brand e-commerce website.

Our third Pillar of this year’s Ibda’a, or to start something new, campaign is about the Power of Setting Goals and Achieving them. 

Al Masaood family wishes you a Happy Easter.⁣

We had an exciting session in Al Masaood Virtual Ramadan Majlis with Dr. Hanan Selim as she discussed the topic of holistic wellbeing, and how our bodies and minds are connected with everything that we do. Dr. Hanan advised us on keeping a more holistic outlook when it comes to our health, since mental stress and negative thoughts can have detrimental effects on our physical health.⁣

They say if you fail to prepare, you prepare to fail. As we commence with the last year of Project Falcon, the team and I jump started early preparations for AMA’s next frontier, our strategy for 2023 leading up to 2027. 

We had an exciting session with Omar Al Duri, who is an award-winning coach, motivational speaker, author, and practitioner in the health and fitness industry. He spoke about his most recent book ‘Reset’ which focuses on the significance on being able to fully reset your body in order to recover in the right way.⁣
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As part of our Ibda’a Ramadan initiative, our second pillar focuses on financial freedom and the different steps we can take to achieve it. ⁣
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The perfect car for your short or long drives. Ride the new 2022 Renault Koleos from Al Masaood Automobiles with confidence and enjoy our limited Ramadan offers.

The holy month of Ramadan not only marks the celebration of will power and strong determination but also fosters resilience to cut down on bad habits and take up new practices to improve our physical health.

Nissan brand lovers are in for a major treat as Al Masaood Automobiles’ Ramadan campaign targets both new car buyers and those who are seeking to trade in their old cars for Nissan models.

During the holy month, enjoy our offers at Auto Stop, Dubai valid from 2nd of April till 10th of May 2022.

Contact us for more details 0506848140.

As the spirit of the holy month prevails around us, let us remind ourselves that Ramadan not only exalts the values of piety, charity, and love, it is also a time for us to slow down, set aside all distractions, and self-reflect. 

Taking the first step towards our goals and ambitions is always the hardest part. However, once this has been achieved an important resistance is broken.⁣⁣

Make your Ramadan even more special with bigger savings!

Ramadan Offers are on!⁣
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Buy a set of 4 Bridgestone Tyres at any of Al Masaood TBA Branches & get a Carrefour Gift Card up to 400 AED.⁣

The Holy Month of Ramadan is here once again as a divine reminder for us to show genuine compassion, love, and empathy to one another. I extend my warmest wishes to you my AMA Falcons on this auspicious occasion. 

We look forward to the celebration of the holy month every year, and it is no different this 2022. A season of prayer, giving and fasting, Ramadan provides us an opportunity to self-reflect and make improvements that will transform our lives for the better.

As we join the entire nation in observing Ramadan, I would like to wish you all a peaceful and harmonious holy month.

As we embark on the spiritual journey of purification and compassion during the holy month of Ramadan, I extend my sincere wishes to you all on this holy occasion. 

We are once again celebrating Ramadan, the most sacred month in Islam. This holy month of fasting, prayer and charity is also a moment for all of us to engage in deep spiritual and personal reflection for the renewal of our minds.

We are greatly blessed to witness the holy month of Ramadan once more. I extend our warmest wishes to you all on behalf of the Al Masaood family and Board of Directors on this auspicious occasion.

Ramadan Mubarak from the Nissan family. May this month bring you and your loved ones health, prosperity and happiness.

May this Ramadan bring you health and wealth, INFINITI wishes you and your family a blessed and peaceful holy month.

AutoCentral wishes you a month full of blessings, may God accept your prayers and fasting. Ramadan Kareem!

May all your prayers be answered this Ramadan, and may this holy month bring you peace! Ramadan Kareem to you and your family!

On the occasion of the holy month of Ramadan, we wish you abundant health, prosperity and blessings.⁣

As part of our strategy to set a clear path of operations for the year ahead, we held Al Masaood CV&E’s Annual Kickoff Meeting on the 22nd of March 2022, where key members of the division came together to review their accomplishments over the previous 12 months and to align on the upcoming strategy and objectives.

On March 24th, the Al Masaood Recruitment team participated in the Expo 2020 Virtual Career Fair as part of the Outplacement Programme, which is aimed at supporting individuals who are employed directly by Expo in their career journey beyond Expo 2020 Dubai. This was one of the many recruitment events to be held in the coming months.

In pursuit of delivering consistent top-quality experience, as demanded and expected by our customers, Al Masaood Automobiles’ Nissan sales and aftersales team members were recently recognized by Nissan Middle East for their outstanding efforts in delivering great customer experience in Q4 2021. Together with our principal Nissan, we aimed to highlight and recognise the tireless efforts invested by our teams.

Continuing our celebration of the AMA Falcon Awards, this week we feature our colleagues from the Sales and QHSE Department, who have gone above and beyond in their efforts and performance in 2021.

Al Masaood Tyres, Batteries & Accessories supported Bridgestone MEA in the Lamborghini -Bridgestone fitment launch event as the exclusive tyre supplier of the Lamborghini Huracán STO and provided custom-developed tyres that maximized the supercar's exceptional performance. 

In November 2020, I shared with you a personal and professional goal that I set when I joined Al Masaood in 2018. The goal was, and continues to be, to grow Al Masaood’s corporate presence online, especially on LinkedIn. 

Today, as the world observes Earth Hour, we encourage everyone to join the global movement by switching off your lights at home for one hour, starting 8:30 PM UAE time. Let's all work to increase awareness and stand united for each other and the one home that we all share. ⁣

To further enhance the bond between team members, the legal team spent a very entertaining Sunday barbeque fun day on March 13th, with the purpose of becoming a stronger unit of employees and connecting together outside the work environment.

To further broaden the horizons of our Juventus Academy students, we have organized a trip to Italy as part of their training programme. Italy is known to have some of the best football players and leagues, and we excited to offer this immersive experience and knowledge to our students.

Al Masaood Power Division has signed an agreement to power the UAE’s first flying boats. This exciting opportunity comes through our partnership with SeaBubbles, a French company of the Zero Emission Valley, designed and built the world’s first eco-designed electric-hydrogen hydrofoil boat.

Continuing our celebration of the AMA Falcon Awards, this week we feature our colleagues from the Aftersales Department – Service and Parts – who have gone above and beyond in their efforts and performance in 2021.

To connect with our Al Ain colleagues, I spent a delightful day at our Al Ain facility on Wednesday 16th of March.

To all the incredible mothers out there, thank you for everything that you do and for making us the people that we are today.⁣
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Wishing you all the love and happiness. ⁣
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Happy Mother's Day!⁣
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Al Masaood Automobiles CEO & the Senior Management team visited the Nissan Service facility & customer engagement centre in Al Ain on March 17.
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The CEO used the opportunity to thank and appreciate the Al Ain team for their full dedication & contribution to the business especially during the challenging times, which has made Al Masaood Automobiles a success story in the region today.

As a special guest on Gulf Intelligence's Two Minute Warning series, Al Masaood Power Division's General Manager, Rasso Bartenschlager, takes a deeper dive into the initiatives employed to decarbonizing our local and regional energy markets, and underscores the various factors that should be considered when transitioning to the use of sustainable energy. ⁣

Our Al Masaood Automobiles QHSE team is on a patrol to ensure that our workplace is a safe environment for the team. Once again, we have received the Bureau Veritas' Quality, Health & Safety and Environmental (QHSE) ISO certification for the year 2021. I would like to thank the team for staying committed and making this possible. Your efforts were instrumental, especially during the QHSE Surveillance ISO Audits for the continual ISO certification of AMA. A big thanks goes to all teammates who have helped us and taken the time to assist during the implementation and monitoring of COVID-19 Safety guidelines.

Following Middle East Energy, the team immediately set gear for the Dubai International Boat Show which also was a huge success. All our 3 principal brands; MTU, Leroy Somer, and Volva Penta were a part of this show.

The new Quester Euro 5 features a new steering wheel, a 4-spoke wheel with improved design, allowing for easier and more stable driving.⁣⁣
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For more information, contact our Al Masaood Commercial Vehicles & Equipment (CV&E) on 02 550 1111.⁣⁣

I would like to congratulate our partners at Renault Trucks Middle East for winning in the 'Middle East Launch of the Year' category of the Truck and Fleet Awards 2022. This award is undoubtedly the fruit of sustained hard work and efforts, and all team members have certainly gone above and beyond to make this possible.

Great job to all team members, and we look forward to celebrating further successes together.

Every special drive is an experience, and at AutoCentral we give you memorable experiences.⁣

Book your next car service by contacting AutoCentral on 80022247. ⁣

Following the recent AMA Kick Off Meeting, we extend our sincere congratulations to all the Falcon Award winners for their outstanding performance in the year 2021. 

Nissan Abu Dhabi once again sustains its robust support for diverse sporting activities in Abu Dhabi by being one of the official automotive sponsors of the popular Gulf News Overnighter Fun Drive – ‘Tilal Swaihan’. 

At the Power Division, we just concluded our successful participation in the Middle East Energy Exhibition. 

We were very glad to meet senior members of our principal Volvo Penta. We welcomed Helene Mellquist, President of Volvo Penta, in our stand, and we were also visited by a large number of industry professionals from around the region.

Every year on the 8^th of March the world celebrates International Women’s Day. This is a day where women’s empowerment, successes, and achievements take centre stage. The theme for this year’s global campaign is #BreakTheBias which underscores the importance of shunning all gender imbalance and calling for more equality around the world.

Paving the path for this year, Al Masaood Automobiles held its annual Kickoff Meeting to present the results of last year, celebrate milestones and achievements, and recognise the team members who have gone above and beyond to achieve the company's goals. In addition to reviewing last year's performance, they also set their operational objectives for the year ahead.

As part of AutoCentral’s plans to expand its product and service range, a distribution agreement was signed with Automillennium Group, where AutoCentral is now an official distributor of RHINOMotive products.

The climate crisis calls for a transition to renewable and sustainable energy sooner rather than later. While the decision to set strategies that will close the gap and lead to achieving the Net Zero goals is commendable, there is still more to be done by organizations and governments to realize a sustainable future.

In a recent article with Campaign Middle East, our Group Head of Marketing and Corporate Communication, Marwa Kaabour, wrote about the various efforts that organisations are taking towards a more sustainable world.

Renault Koleos - customers’ preferred SUV, is a great choice for those looking for something unique and elegant. Its features and sleek design speak volumes about the innovativeness and forward-thinking foundation that the car was built on. 

As an avid runner, if there is one thing I learned its that nothing beats the sweet taste of victory just as you cross the finish line. At that moment, all the hurdles and difficulties you had faced fade away and a glorious sense of triumph prevails.

Today we take the opportunity to express our love and appreciation to our customers, partners, and most importantly to our beloved nation, the UAE.⁣
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Happy Valentine’s Day from all of us at Al Masaood Group.⁣

We are extremely delighted to be among the nominated distributors and dealers in the industry at the upcoming Truck & Fleet ME Awards, brought by Truck & Fleet ME, one of the leading trade titles in the region. 

Join Rasso Bartenschlager, General Manager of Al Masaood Power Division, for the Forbes Middle East Webinar on 16th February 2022 at 12:00 PM.

I am pleased to announce that Al Masaood Automobiles CEO, Irfan Tansel, was named ‘Visionary of the Year’ at the 2021 Enterprise Agility Awards by Entrepreneur Middle East magazine. Irfan has been given this honour for leading AMA towards greater success through difficult market conditions as was reflected by the company’s consistent performance over the past year.

Take a look at the runners as they participated in the Fatima Bint Mubarak Academy Ladies Run in Al Ain Zoo. Throughout the run, they were completely dedicated, enthusiastic, and entertained.

Al Masaood Automobiles commitment to support sports and youth in our community is reinforced by this commitment.

Throwback to @adihex 2021, where the @arb4x4UAE team showcased their latest products as well as their top selling off-roading gear.⁣
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For more information about the products, visit https://arbemirates.com/⁣

Work hard in silence and let your INFINITI Q50 make the noise.

Rasso Bartenschlager, General Manager of Al Masaood Power Division, was interviewed by Rose Hindy, from Al Aan TV, at the Expo 2020 Dubai site.

Ultimate combination of heritage, technology and prestige. New Nissan Patrol 2022.

Nissan’s announcement to integrate its two affiliated companies, Autech Japan Inc. (Autech) and Nissan Motorsports International Co. Ltd. (NISMO), to establish a new vehicle customization and motorsports company will be instrumental in exploring prospects and new possibilities in mobility.

Al Masaood Automobiles has initiated a new CSR programme in partnership with the National Counselling Centre. Through the training programme, residents of the Al Wathba General Directorate of Punitive and Correctional Establishment in Abu Dhabi will receive automotive maintenance training by Al Masaood Automobiles.

Enjoy 30% off Bridgestone Tyres!

Every Wednesday women can enjoy 30% off when purchasing Bridgestone tyres and 50% off on oil change at any Al Masaood Tyre's Batteries and Accessories Branch.

Call 600 524443 for more information.

For the 5th consecutive year, Al Masaood Automobiles has sponsored the Sheikh Mansoor bin Zayed Al Nahyan’s Racing Festival. The festival aims to increase international recognition of Arabian Racing, as well as educate the next generation on the sport.

Juventus Football Academy in Abu Dhabi is open for children aged 4 to 17.

Register at New York University Abu Dhabi Campus, Khalifa A or Reem Island.

The Juventus Academy project was born to bring Juventus' colours, methods and values to as many kids as possible. Present in over 50 countries and on every continent, it offers both the teaching and development of football skills and educational training, accompanying young players in their growth, from introduction to the game to maturity, and not exclusively within sport.

Register Now 

Watch the recent Forbes Special Report, as our Al Masaood Automobiles CEO, Irfan Tansel discusses the digital transformation in the automotive industry, with the application of digital platforms and e-commerce sites.

For the past 40 years, Al Masaood Automobiles has been a key player in the UAE’s automotive industry through foresight, innovation, and advanced technology. We look to continue this aspirational vision in the coming years.

Looking forward to another year full of happiness and successes. Wishing you all a Happy New Year!⁣

Drive into 2022 with Renault. Wishing everyone a wonderful and bright New Year!

Drive into 2022 with Renault. Wishing everyone a wonderful and bright New Year!

2021 was a memorable year for INFINITI and we want to celebrate all our favorite moments with you.

From launching the All-New INFINITI QX60 to help you conquer life in style and the All-New QX55 made to unfollow the crowd, to unlocking the secrets of Japanese craftsmanship that inspire us – it’s been such an exciting journey so far and we cannot wait to do it all over again next year! Bring on 2022!

As we look forward to the coming year, we not only have to think about how we are going to build on our success during 2021, but also how we continue on our journey over the next 50 years. I believe that we marked our big anniversary year in true Al Masaood style – with appropriate pride and flourish, but also with our trademark humility and gratitude for the success that our nation’s leaders, customers, partners and you, our employees have helped us to achieve.

Some years loom large in history. Both 2020 and 2021 did, each in their own different ways. 2020 has seen unprecedented challenges that have brought us together and unified us even more. And like the saying goes, after every crisis, there lies opportunities. 2021, was a year where we emerged stronger together. I don’t mean this by the slogan sense of the word, but rather by the fact that AMA has outperformed itself.

Following the extraordinary challenges of 2020, the resilience and rapid adaption skills of our employees could be refocused and we entered 2021 in good shape, immediately recording strong commercial and financial results. The lessons learned from 2020 were still useful to keep all of us safe, but I believe a new working dimension has developed across the Group. Building on 4 years of reengineering operations under the new Board, overcoming challenges and working as One Team has become a reactive instinct in us all.

I would like to start my message by thanking you for the dedicated and valuable work that you have all contributed to Al Masaood over the past year.  We have needed to factor a ‘new normal’ into how we do business, and we are still having to face and manage new challenges that were not there before the pandemic. The individual leadership and the team spirit have served us well and I am grateful for and confident that this will continue and develop.

The year 2022 is just around the corner. Filled with hope and anticipation of what’s to come, we are all excited to welcome the new year. But before we say goodbye to 2021, let me take this opportunity to share with you some of the milestones in our efforts this year to build a more robust and vibrant partnership with the government.

Something I think we all instinctively know but rarely reflect upon is what makes us feel happy. This is an important question especially when we face uncertain times either personally, or collectively as in the past 2 years. I am sure we would all like to feel happy about the New Year ahead.

What a visit! His Highness Sheikh Hamdan bin Zayed Al Nahyan visited one of the largest motoring events in the UAE last week!

In collaboration with Al Masaood Group, the Ministry Of Community Development celebrated the wedding of 50 young men in the 50th mass wedding at the Emirates Palace⁣ in Abu Dhabi, with a lot of joy!⁣ ⁣
We wish them a happy married life.⁣

A more than wonderful experience in Liwa at the Tal Moreeb Festival, the event that car and activities lovers have been waiting for!

In living up to the values of Al Masaood, growing together with our nation, and in celebration Al Masaood’s 50^th Anniversary that coincides with that of the UAE, we have decided to fund a group wedding for 50 young Emirati nationals through the Ministry of Community Development in Abu Dhabi. Group weddings are an important step towards establishing and growing families that play a vital role in preserving the identity, culture and tradition of Emiratis and are pivotal to the future of our nation.  Facilitating group weddings for the youth reflects the importance of family as the basic unit and the very foundation of a happy and prosperous society. We have always been consistent in celebrating and supporting initiatives that promote and protect family cohesion in our communities. This is also the sentiment of Al Masaood, we are family.

Al Masaood Automobiles recently won the Nissan Global Aftersales Award for their business resilience and aftersales targets in 2020.⁣⁣
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A special event was organised for the aftersales team to celebrate this achievement and show our gratitude and appreciation. The Global Nissan Aftersales Award is one of the most prestigious honours awarded to a Nissan dealer by Nissan Motor Company and the heart of this success lies in the perseverance and commitment of the employees. We are truly grateful and proud of our aftersales employees.⁣⁣

Celebrate our nation's Golden Jubilee with AutoStop in Al Quoz, Dubai.

For 50 years of greatness and prosperity, receive up to 50% off on all products and services.
Don’t miss out and book an appointment now to avail the offer:
Call 800 AUTOSTOP

Purchase 4 Bridgestone Tyres at any of Al Masaood TBA branches, and receive an Amazon gift card worth AED 400.

For more information, call Al Masaood TBA at 600 524 443.

*Valid from December 1 - 31, 2021
*Terms and conditions apply.

We have won the "Best Employer Brand Award" at GCC Best Employer Brand Awards 2021!⁣⁣⁣⁣⁣⁣⁣⁣
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This recognition from the World HRD Congress is for the good work and best practices that was shared within the industry to create a better workplace for the future.⁣⁣⁣⁣⁣⁣⁣⁣
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Hear it from Mr. Meiraj Hussain, Head of Corporate Support and Group HR, on the teamwork and dedication in making this achievement possible.⁣⁣⁣
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Congratulations to the team for this outstanding accomplishment!⁣⁣⁣⁣⁣⁣⁣⁣
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In celebration of the UAE's 50th anniversary, Al Masaood Automobiles hosted an exclusive game of golf at the Saadiyat Beach Golf Club on Thursday, December 9th, 2021. The 18-hole championship course, which was voted "Best Course in Abu Dhabi" in 2019, was a real dream to play on.

For the third year in a row, Al Masaood Bergum has provided temporary structures to one of the major international landmark sporting events in Abu Dhabi, which took place between 10- 12 December 2021 on Yas Island.

Al Masaood TBA has recently partnered with Bridgestone to bring Mobox to Abu Dhabi and Al Ain. Mobox, which is Bridgestone’s first ever all-in-one approach to buying tyres and car maintenance, is a monthly subscription that offers a flexible range of services that can be customised at an affordable monthly rate.

Al Masaood Power Division participated in this year’s edition of Seatrade Maritime Middle East which took place from 13 - 15 December, at the new Dubai Exhibition Centre, Expo 2020 Dubai.

Al Masaood Automobiles unveiled the all-new INFINITI QX55 SUV in a one-of-a-kind lifestyle celebration at VidCon Abu Dhabi 2021. Held from December 3 to 5, 2021, VidCon served as a platform for INFINITI Abu Dhabi to provide content creators and young car enthusiasts a chance to experience the next-generation crossover. 

For the second year in a row, Al Masaood Bergum is proud to be present at the Annual Sheikh Zayed Festival that takes place in Al Wathba, Abu Dhabi from Nov 2021 – April 2022. The festival showcases thousands of popular traditional and international activities suitable for all members of the family.

Al Masaood Automobiles completed its second training session for technicians from the Ministry of Defence’s General Headquarters (GHQ). With the second batch consisting of 10 trainees from the General Maintenance Corps – Joint Logistics Command, the training ran for a period of 1 month at AMA’s M12 Service Centres.

From the 13 to 15 of December, Al Masaood Power Division will be participating for the Seatrade Maritime Middle East at the new Dubai Exhibition Centre, Expo 2020 Dubai.

For over 40 years Al Masaood Automobiles and Nissan have been proudly part of the UAE’s growth journey. 

As Nissan celebrated the 70th Anniversary of the Patrol at Al Wasl Plaza in Expo 2020, the event included a dazzling regional premiere of the all-new 2022 Nissan Pathfinder.

It was a pleasure meeting you all at VIDCON.

We are happy about the positive and loving feedback we received regarding our new model QX55.