Al Masaood | Abu Dhabi | UAE

In line with Al Masaood Automobiles’ Falcon 2.0 strategy, we are happy to share a significant milestone towards embodying the pillar of Customer Centricity. Both our frontline associates and key support teams at AMA have successfully completed Phase 1 of the comprehensive training program conducted by our external training partner WeTrain. This program encompasses three key modules: Importance of Customer Centricity, Understanding our Customers, and Delivering Service Excellence.

Guided by AMA’s overarching purpose of "Connecting employees and customers on our journey into the future of mobility", our customer experience is focused on four key values: Convenience, Courtesy, Consistency, and Credibility.

Over the past three months, 322 employees received training on how we can optimize our roles and functions to deliver top-tier experiences to our customers. With the frontline team serving as the face of AMA, our support team also plays an integral part of the customer journey. We ensure every interaction runs smoothly and we are always thinking ‘Customer First’.

A big thank you to all participants for their commitment to achieving our CX vision of revolutionizing the customer-centric mindset within AMA. As we strive towards a "phygital" future, our aim is to consistently deliver customer experiences that are memorable, meaningful, and measurable at all touchpoints.