Al Masaood | Abu Dhabi | UAE

To strengthen our relationships with the Al Masaood Automobiles’ Nissan wholesale dealers’ network, we recently held the second edition of the highly competitive Wholesale Dealers Program (WDP2.0) event in Abu Dhabi. In the presence of Irfan Tansel - CEO of AMA, Bilal Jabak – Aftersales Director, Nissan Middle East, Mehdi Al Rais – General Manager, Aftersales, Nissan Middle East, Rajae Lemfadli - Aftersales General Manager - Business Planning and Development, Nissan Middle East, we celebrated the success of our wholesale dealers and their overachievement in the shared targets that we have put in place.

WDP has become a brand on its own and grown substantially. I’m very pleased to share that from FY ’22 to FY ‘23, there has been a 225% increase in the number of wholesalers participating in the program. Simultaneously, the number of participants who have exceeded their targets and received achiever awards has doubled. Additionally, the actual sales volume through the wholesale network has surged to more than two times its previous amount.

Focusing on wholesalers’ growth and performance, establishing shared goals for success, and promoting the use of genuine Nissan spare parts in the industry, the second edition was built on the valuable feedback that we had received from our network in last year's event. Our focus remains on enhancing our offerings and support based on the insights shared by our partners. This approach has allowed us to better serve our customers and their end users by increasing parts availability for Nissan car owners in the market.

This accomplishment is only possible due to the large efforts of the Spare Parts team, and particularly Mohmmed Abdo, who has gone above and beyond to ensure the success and growth of the program. My sincere gratitude goes to all members of the team, who are continually driving AMA to newer heights.