Al Masaood Automobiles recently welcomed Nissan Middle East (NMEF) on a GEMBA visit to our Mussah Complex to observe AMA’s Aftersales processes, understand workflows, and identify areas for improvement.
The visit began with a presentation by the AMA Aftersales team, providing a full overview of Nissan Intelligent Service (NIS) and its role in streamlining service processes. It also highlighted advanced inventory management tools such as Syncron, our dashboards for monitoring Customer Satisfaction and CES metrics, and our complaint handling processes.
The NMEF team then toured the facility, where the concepts discussed were brought to life.
At the recently revamped Service Reception, they witnessed the seamless implementation of NIS, which significantly enhances customer experience and operational efficiency.
They then continued through the Workshop and Parts Warehouse, and observed our robust supply chain processes and cutting-edge operations. For some, this was their first visit to AMA, and they were amazed to see the world’s largest Nissan Service Center.
Nissan Middle East’s Aftersales Director, Mahdi Rais, said,
“I was deeply impressed by the dedication, diligence, and hard work displayed by the AMA team. Their unwavering commitment to excellence and drive for continuous improvement not only exemplify the high standards we uphold at Nissan but also serve as an inspiration to others across the organization. With such resolute efforts, unrelenting focus, and outstanding teamwork, I am confident that we will continue to achieve even greater successes together.”
We extend our heartfelt thanks to the Nissan Middle East team for their visit and for recognizing the hard work of AMA team. A special acknowledgment goes to our Aftersales team and AMA Falcons for their relentless efforts in upholding the highest standards and ensuring the success of this visit.