Al Masaood | Abu Dhabi | UAE

As a part of our continuous improvement efforts, Al Masaood Tyres, Batteries & Accessories (TBA) hosted the Bridgestone MEA Sales Leadership Team and other key teams in Abu Dhabi. This visit aimed to strengthen the partnership and develop strategies to improve the retail chain.

During the visit, both teams shared insights on the market and business, and discussed methods to enhance customer experiences, drive innovation, and optimise operational efficiency.

Visits such as these underscore the strong partnership that we have with Bridgestone, and our shared goal of offering top quality products and services to our customers. They also pave the way for bigger and newer achievements to pursue.

My thanks go to all attendees for their valuable contributions, and to the TBA team for setting a great example of a high performing and successful team.