Al Masaood | Abu Dhabi | UAE

This year marks a significant milestone for ARB as it celebrates 50 years of industry leadership, innovation, and passion for off-road adventure. Since its founding in 1975 by Tony Brown, ARB 4x4 Accessories has grown from a small operation in a Melbourne garage into one of the world’s most trusted brands in the 4WD community.

For five decades, ARB has been at the forefront of off-road technology, providing rugged, reliable, and high-performance equipment for enthusiasts and professionals alike. From bull bars and air lockers to rooftop tents and advanced suspension systems, ARB’s commitment to quality and durability has made it a staple in overlanding and off-road expeditions around the globe.

The company’s 50th anniversary is not just a celebration of past achievements but a look forward to the future. To commemorate the occasion, ARB will be hosting a series of events, product launches, and special-edition gear throughout the year. This will be an opportunity to gather enthusiasts and partners to join in the celebration and share stories and experiences that have been shaped by ARB’s pioneering spirit.

From humble beginnings to a global powerhouse, ARB’s journey is a testament to innovation, craftsmanship, and the unrelenting pursuit of adventure. We at ARB Emirates are happy to be bringing these amazing products and memorable experiences to our customers in the UAE.

Here’s to many more years of excellence and adventure. Happy 50th Anniversary, ARB.