Al Masaood | Abu Dhabi | UAE

Off-roading is an activity that attract not only men, but women as well. Many of our loyal customers and off-road enthusiasts are females, which has allowed us to explore new perspectives. We recently hosted a women-only workshop at our Dubai showroom that brought together over ten passionate female off-roaders.

Led by Noor Farouq, an outdoor influencer and product expert for adventure gear, this session witnessed engaging discussions and valuable tips on camping and outdoor accessories. To get the participants excited, we also held a raffle draw for valuable prizes and showcased ARB Emirates' range of products tailored for female off-roaders.

I look forward to hosting more of these events in the future to share the thrill of the outdoors.