ARB Emirates Engages Dubai's Off-Road Community with Traditional Camping Sponsorship
22 January 2024
In a recent drive to connect with Dubai's passionate off-road and outdoor enthusiasts, ARB Emirates proudly sponsored the influencer ‘Adventures for Life’ at the Traditional Camping event last December in Al Qudrah, Dubai.
In the presence of Hani El Tannir, CEO of Al Masaood Group Industrial, and other esteemed colleagues, the event brought together over 210 adventurers for a delightful evening of Emirati culture. Guests enjoyed traditional cuisine, engaging entertainment like Kanuka crafting, and a chance to win premium ARB Emirates products.
My appreciation extends to Hani El Tannir and the Chief Executive Government Affairs, Ahmed Salmeen, for their valuable contribution to the event. With the dedication and enthusiasm of ARB Emirates team, this event concluded the year of 2023 on a highly positive note.