Al Masaood | Abu Dhabi | UAE

Walid Youssef Abdelzaher, General Manager of ARB Emirates, recently had the pleasure of visiting the Specialty Equipment Market Association (SEMA) Show 2023 in Las Vegas, USA, and representing ARB Emirates at this renowned event. Regarded as one of the largest industry events, the SEMA Show 2023 also paved the way for meeting senior executives of our principal ARB 4x4 Accessories from various international markets.

In our meeting, ARB Emirates shared with their counterparts from ARB USA and ARB Australia highlights of their participation in ADIHEX 2022 and 2023. In the presence of Lachlan McCann, CEO of ARB International, we collectively celebrated the outstanding performance of ARB Emirates during this leading exhibition. We were also given the opportunity to discuss our business expansion plans and strategic direction for the next 5-year period, with our efforts to grow the ARB brand and best serve our customers being applauded by all.

Additionally, the meeting presented a great platform to network with the ARB Latina and ARB South Africa representatives, and engage in fruitful discussions. It also saw the launch of a brand-new ARB product – the ‘Nacho’ light brand, with ARB Emirates being its first distributor in the GCC region. This truly reaffirms our position as an industry pioneer and aligns with ARB Emirates’ vision of being a key player in the off-road accessories market.

This trip was a turning point for ARB Emirates, introducing new avenues for growth and innovation. Our commitment, as a team, remains steadfast in elevating our brand and presenting quality products and experiences to our community of customers in the UAE and region.