Auto Central Celebrates Success of Battery Summer Campaign
20 February 2025
Following the successful conclusion of the Battery Summer Campaign in collaboration with Chloride Batteries, Auto Central recently hosted an awards ceremony to recognise and celebrate the achievements of top performers. The event was attended by Rajib Chakraborty, Head of Exports for the Middle East, Africa, and Russia at Exide Industries Limited – the parent company of Chloride Batteries – alongside representatives from Auto Central.
The Battery Summer Campaign, a wholesalers sales scheme, ran for five months with the aim of boosting sales for Chloride Batteries. 62% of our customers successfully achieved their targets. The results were impressive, with sales growing by 93%, nearly doubling on a monthly basis. The campaign also resulted in the acquisition of 14 new customers across the UAE.
During the ceremony, the top eight performers were rewarded in recognition of their dedication throughout the programme.
Moving forward into 2025, Chloride Batteries will remain a key component of Auto Central’s business strategy, and the team remains committed to building on this success while continuing to strengthen their relationships with wholesalers for even greater results.