Campaign ME sheds light on Al Masaood’s Special Olympics World Games Abu Dhabi Sponsorship
5 September 2021
In March 2019 the Special Olympics World Games came to the Middle East for the first time, hosted in the UAE capital, Abu Dhabi.
The event is an international sporting competition for athletes with intellectual disabilities. It has been described as ‘the world’s largest humanitarian event’, and attracted more than 7,000 athletes, 3,000 coaches, support staff, VIPs, international media and more.
Al Masaood Group, supported the Games’ transport logistics, supplying a fleet of more than 300 Nissan vehicles. The Nissan Patrols were used to help transport Special Olympics athletes, delegations and coaches for the duration of the games, and for events across the UAE in the run-up to the games. They were on the road for more than 12 weeks over all.
Our involvement included providing transport logistics through a fleet of over 300 Nissan vehicles. We also supported various activations and initiatives to help with the awareness and experience of the Games.