AMA’s commitment to understanding our customers, engaging in research and delivering exceptional customer experience has led us to explore into the perspectives of our customers regarding environmental practices and their influence on purchasing decisions. The insights we gathered shed light on some interesting trends.
Surprisingly to us, only a 5% of our surveyed customers currently own an electric vehicle alongside their AMA vehicle. Moreover, while a significant 70% of customers consider sustainability when making purchases, only 44% express willingness to pay a premium for environmentally friendly alternatives. Interestingly, our research also revealed a generational divide, with the Baby Boomers surveyed showing a heightened concern for sustainability compared to the Gen Zs.
Our recent efforts have included upgrades to the M12 facility. One notable improvement is the implementation of high-performance glazing systems with a U value of 1.35W/m²K, which have bolstered insulation, thereby reducing the need for excessive energy consumption and translates into considerably reduced costs for heating and cooling. Similarly, our transition to energy-efficient LED lighting not only enhances illumination quality but also reduces energy usage by up to 90%, while contributing to a significant reduction in our carbon footprint. Furthermore, our air conditioning systems have undergone upgrades to minimise power consumption while maximising cooling efficiency. Complementing these efforts are sensor-based washroom fixtures, which optimise water usage, thus mitigating unnecessary waste. Collectively, these initiatives are projected to yield a 30% reduction in power consumption.
In addition to facility upgrades, our commitment extends to operational practices. Our customer engagement centre has introduced a digital knowledge base that allows us to embrace a paperless approach, eliminating printers and paper waste.
As we continue to champion sustainable practices, we remain firm on our CX mission to provide meaningful, memorable, and measurable customer experiences.