The Government Affairs Department is one of the core units of Al Masaood Group, having been tasked with responsibilities that have a great impact on the conglomerate’s business, employees, partners and customers.
To provide Al Masaood’s stakeholders with the best value and offers, the Department has been sealing strategic agreements with government and semi-government entities. The most recent of these partnerships involve the country’s three major loyalty programmes: the Ministry of Interior’s FAZAA, the Human Resources Authority’s ABSHER, and the Federal Authority for Identity and Citizenship’s AL SAADA.
The collaborations have paved the way for the Group to obtain access to extensive customer databases. Not only that. Through our tie-ups, we are now allowed to provide special deals and discounts to the programmes’ members. This way, we can further enhance customer experience whilst exploring new business lines and revenue streams. We can also broaden our customer reach, increase brand awareness, achieve better profitability prospects, and many more.
It is through the Department’s efforts as well that the benefits of the Abu Dhabi National Oil Company’s (ADNOC) Mazaya programme have been extended to Al Masaood’s senior managers. Mazaya offers more than 200 exclusive discounts and offers across products, services, hotels, dining, travel and family activities, amongst others.
Furthermore, thanks to the Department’s relentless drive, Al Masaood’s senior managers have been approved by local authorities to apply for the UAE Golden Visa. This UAE long-term residency visa scheme enables foreigners to live, work and study in the country without the need of a national sponsor. It has 5- or 10-year validity with automatic renewal. By this, Al Masaood Group has become the first private entity in Abu Dhabi to unlock and provide such a privilege to its managers.
Looking ahead, the Government Affairs Department is furthering its efforts. We are committed to working in synergy with the government sector to not only achieve Al Masaood’s objectives but also deliver the best stakeholder value.