Al Masaood | Abu Dhabi | UAE

In line with Al Masaood Automobiles’ Falcon 2.0 strategy, we continue to lay the groundwork for a customer-centric culture through comprehensive training and commitment to AMA’s core values. Enhancing emotional intelligence ensures that our connections are not only measurable but also address the personal and emotional aspects of each customer interaction.

Recently, 149 AMA falcons completed an emotional intelligence assessment facilitated by the Six-Seconds organisation. This assessment helps individuals navigate emotions effectively and make informed decisions, thereby introducing a fair and emotionally intelligent work culture and customer experience.

AMA’s journey does not stop there. We are diving deeper into understanding customer motivations and forces driving positive, impactful experiences at all touchpoints.

 
Additionally, to drive forward Falcon 2.0’s pillars of Innovation, Business Diversification, and Customer Centricity, over 300 team members have undergone intensive Customer Centricity training. This training promotes a shared commitment to creating memorable and meaningful customer experiences, and encourages continuous improvement through initiatives like Mystery Shops and personalised learning paths. Also, advancements in digital platforms further enhance the monitoring and improvement of our team’s customer-centric performance.

At AMA, we put customers first in everything we do. As we continue to strive for excellence and innovation, we are setting new standards for the mobility industry and transforming customer-centricity into a reality.