Al Masaood | Abu Dhabi | UAE

Al Masaood Commercial Vehicles and Equipment (CVE) held its third (3rd) annual gathering last week to reflect on and celebrate the division's remarkable achievements over the past year, while also setting future goals. The event provided an opportunity for fun and networking.

In attendance was Mr. Hani El Tannir, CEO of Al Masaood Group Industrial, along with senior company leaders.

I was delighted to emphasize our team's dedication and hard work, which led to record sales, revenue, and a remarkable 300% increase in total turnover—an outstanding milestone for our division. Our partnerships with key manufacturers allow us to offer a diverse range of products, including light-duty trucks and electric vehicles, throughout the UAE. Additionally, we launched a new trade license under Automotive Land Services, enhancing our multi-brand commercial offerings. Importantly, our manufacturing department achieved DNV certification, highlighting our commitment to safety and quality.

Our growth strategy has evolved to place a stronger emphasis on retail sales and an improved online presence, bolstered by our new showroom in Dubai and flexible leasing options.

I would like to express my gratitude to our CEO of Al Masaood Group Industrial, Hani El Tannir, and Al Masaood s leadership for their trust and guidance. With our continued efforts, I am confident we can achieve even greater success in the future.