Al Masaood | Abu Dhabi | UAE

We recently welcomed Tomas Vobr, ARB EMEA Manager, and Jerin Santhosh, ARB Middle East Area Sales Manager to the ARB Emirates premises in Dubai. The visit brought valuable insights and future plans for the business.

Focusing on ARB’s business growth strategy, the visit highlighted the potential for market expansion, and ways to strengthen our collaboration with ARB Australia. We also discussed how we can best stay ahead in our competitive market and maintain the company’s leading position in the off-road and outdoor accessories segment.

With ADIHEX 2024 drawing near, and our preparations getting underway, we took the opportunity to discuss our sales plan and product line up – including the All-New Altitude Tent, an exciting addition to ARB’s gear. Aiming to surpass our success record, we also looked into new ideas to maintain our 2-times title of “Best Stand’ at the exhibition.

We had the opportunity to introduce our new team members, and in line with the ARB’s strategic direction, we discussed dealer development plans and training, as the brand prepares to launch its ARB University soon to support global growth.

Thank you to the ARB Australia for the warm appreciation and acknowledgement of ARB Emirates’ sales accomplishments and market development. We look forward to jointly driving the brand to bigger successes.