Marwa Kaabour Featured in Campaign Middle East’s “Predictions for a Sustainable Planet in 2025”
17 February 2025
Marwa Kaabour, Al Masaood’s Marketing and Corporate Communications Director was featured in Campaign Middle East magazine, where she shared her perspective on marketing's crucial role in achieving a sustainable planet in 2025. Marwa strongly believes that marketing, by its nature of shaping consumer behaviour, is uniquely positioned to shift the focus from uncontrolled consumption to responsible resource use. In the article, she explored key predictions for the marketing landscape in 2025, outlining the challenges associated with these trends and offering insights into how marketers can strategically adapt and contribute to a more sustainable future by transforming brands into genuine advocates for environmental responsibility.
To read the full article, check out the link: Predictions 2025: The year ahead for sustainability - Campaign Middle East.