Al Masaood | Abu Dhabi | UAE

In a recent feature for the Construction Business News Middle East magazine's "Women in Construction" segment, Norma Shaheen, General Manager of Al Masaood Equipment Rental, shared insights drawn from over two decades of experience in the construction industry. She highlighted her role in driving the company's efforts to integrate energy-efficient equipment and smart management systems, aiming to improve operational efficiency while reducing environmental impact. Norma also discussed how these initiatives align with global sustainability goals. In addition, she touched on the challenges of balancing leadership with motherhood, stressing the importance of self-discipline, a strong support system, and the commitment to pushing boundaries.
Check the full article here.