Al Masaood | Abu Dhabi | UAE

The Customer Engagement Center (CEC) recently celebrated the opening ceremony of its newly relocated and renovated facility in Al Ain on 11 December 2024.

The CEC has been a cornerstone of Al Masaood Automobiles’ success, playing a vital role in our recent recognition at the prestigious Customer Centricity World Series Awards. With its dedicated team—comprising a majority of Emirati talent—the CEC has been instrumental in understanding our customers' needs and taking action to create value. By managing customer inquiries, conducting surveys, and gathering critical insights, the CEC shapes and drives our customer-first strategies. Their frontline efforts embody the spirit of service excellence that defines our organization.

The relocation and renovation of the CEC reflect our belief that Employee Experience = Customer Experience. Providing our team with a modern, comfortable, and efficient workspace is not just an investment in infrastructure—it is a commitment to empowering our employees to deliver exceptional service. This ensures that every customer interaction is meaningful and leaves a lasting impact.

The opening ceremony also served as an opportunity to celebrate the 53rd UAE National Day, highlighting our pride in contributing to the nation's progress through customer-centric innovations.

This milestone underlines our dedication to Falcon 2.0’s Customer Centricity pillar—listening to and understanding our customers and transforming those insights into actionable value. It is a testament to the incredible team at the CEC, whose efforts continue to drive our vision of delivering memorable, meaningful and measurable experiences.