Al Masaood | Abu Dhabi | UAE

The general manager of Al Masaood Tyres, Batteries, and Accessories (TBA), Salah Adib was recently featured in Entrepreneur Middle East The 100 list (Special Edition). This recognition reflects TBA's achievements, built on a foundation of innovation, investing in its team, and building strong business partnerships.

This focus on innovation and employee development has translated into tangible success. Last year was a significant milestone for TBA, with the celebration of its 50-year partnership with global brand Bridgestone, a testament to the strength of its relationships with key industry players.

Furthermore, the division has garnered multiple global awards from TotalEnergies, recognizing its outstanding performance and consistent business growth.

Salah, one of the youngest General Manager within the Al Masaood Group, successfully transformed the 30-year-old TBA division, driving record sales and establishing strong partnerships with, ADNOC and GHQ, and other prominent government entities.

Over the years, TBA grew into an important player in the UAE s automotive aftermarket. This success demonstrates the role of teamwork and operational excellence.

Congratulations to Mr Adib and his team on this industry recognition.