Stephan Davies, General Manager of Customer Experience and Network Development at Al Masaood Automobiles, Shares Insights on Customer-Centricity in Campaign Middle East Magazine
2 August 2024
In a recent feature by Campaign Middle East Magazine, Stephan Davies, General Manager of Customer Experience and Network Development at Al Masaood Automobiles, explained how customer-centricity is not merely a slogan but a deeply embedded philosophy. This approach has significantly contributed to the company's success in achieving service excellence, ensuring memorable, meaningful, and measurable customer experiences.
In the article titled “Customer-centricity is not a catchphrase. It’s a philosophy…”, Davies highlighted the proactive use of AI-enabled Voice of the Customer (VoC) programs, and the implementation of the Customer Data Experience Platform (CDXP). These initiatives have driven notable improvements in customer satisfaction, as reflected in their impressive Net Promoter Score (NPS) growth and global recognition from AMA’s principal brands. To read the full article, visit Campaign Middle East.