Al Masaood Automobiles once again raises the bar with its innovative customer centric strategy, Project Falcon. In recognition of its forward-thinking and agile strategy, the company was awarded by INFINITI Chairman and President Global, Peyman Kargar, for delivering exceptional performance and value-driven customer experiences. As part of Project Falcon’s pillars of Customer Centricity and Innovation, Al Masaood Automobiles has developed many firsts, some of which were rolled out globally by INFINITI.