ARB Emirates is once again participating at the Liwa International Festival 2026, one of the region’s most iconic events for desert sports and off-road adventure. The festival runs to January 2026. 

This year’s participation started with the celebration of 35 years of partnership between ARB Emirates and our principal ARB 4x4 Accessories. The celebration started in Dubai, and the convoy drove through Abu Dhabi and then to the base camp in Liwa. Our sister company, Al Masaood Equipment Rental, co-hosted an exciting evening of celebration as the festival kicked off. ARB Emirates led the logistics for filming the Arabian Gulf section of the video that ARB 4x4 Accessories will produce to mark their 50th anniversary.  

The logistics allowed us to invite many local partners and enthusiasts to join in the eye-catching ARB convoy to Liwa. We were also joined by other dealers for ARB in the region, which was very pleasing. 

The focal role entrusted to ARB Emirates by our principal underlines the steady growth of the business and the brand loyalty it has established in the UAE.  

Apart from this celebration, ARB Emirates remains at Liwa International Festival for its duration, to support its client base, through a pop-up shop manned by our experts. Visitors will have the chance to explore products designed to enhance safety, performance, and comfort for every off-road journey. 

Join us at Liwa International Festival 2026 as we celebrate heritage, partnership, and the future of off-road excellence.