Al Masaood Automobiles has once again retained its number one spot in the UAE for customer experience; an achievement that reflects the dedication and hard work of every team member. Our latest annual independent benchmarking study conducted by Sparks & Honey, a global cultural intelligence and foresight agency, surveyed nearly 1,000 customers across nationalities, age groups, and customer types to evaluate how well we serve customers throughout their journey, from sales to aftersales. 

Holding first place doesn’t happen by chance; it takes disciplined work across teams and functions. This year’s results show that effort is paying off. In Sales, customers describe stronger engagement with our executives, more meaningful test drive experiences, and greater clarity and transparency at handover. In aftersales, they highlight higher perceived value, improved right-first-time accuracy, and clearer explanations from service advisors. These outcomes reflect the consistency of our processes and the credibility we build by taking the right actions to create real value for our customers. 

Equally important, our best ever internal CX performance mirrors the external picture, confirming that the way we collaborate; both customer facing and support functions together, shows up positively for our customers. The widening gap between AMA’s NPS and that of competitors strengthens our leadership in advocacy and experience and demonstrates how our work translates into results the market can feel. 

We don’t stop here. In AMA’s endeavors to continuously improve, we must keep finding ways to elevate every interaction, staying in the hearts and minds of our customers and ensuring their journeys remain meaningful, memorable, and measurable. Thank you to every colleague whose commitment made this achievement possible; your focus is what keeps us at the top.